Strategically managed multi-million dollars campaigns across multiple marketing channels, including display, print, podcasts, radio, billboards, digital out of home, paid search, and social media. In this role, I oversee accounts within the gastroenterology, hematology, oncology, diabetes and rare disease sectors. Supervised a team of 4 media planners, guiding them in executing, reporting, and identifying opportunities for media strategy enhancement. Through diligent tracking of KPIs and continuous optimization efforts, I have successfully achieved a remarkable 15% boost in online conversions, contributing significantly to the company's bottom line.

I excelled in driving advertising campaigns for educational institutions. I managed multi-million-dollar budgets across TV, radio, and digital platforms ensuring optimal utilization of resources. I secured advertising opportunities during the Super Bowl through strategic partnerships with local networks, meeting budget constraints, and executing within a tight 30-day timeframe, resulting in extensive brand exposure.I delivered $1.5M in cost savings for campaigns by negotiating programmatic platform bids via Trade Desk while maintaining campaign effectiveness and reach. I developed and executed YouTube campaigns, implementing key word optimizations that significantly reduced costs per impression and cost per click by 10%, which enhanced campaign performance and ROI. Collaboration is key in my approach, as evidenced by my cross-functional work to conceptualize, execute, and report on 10 campaign strategies, ensuring alignment with organizational objectives and maximizing campaign impact. My proficiency in data analysis, utilizing tools such as Google Analytics, Trade Desk, Tableau, Salesforce, and Demand Side Platforms, has led to a 10% reduction in costs per impression through data-driven insights and optimization strategies.

I collaborated with Account Executives to develop customized strategic solutions for five clients. My role involved aligning these solutions with their budgets and marketing objectives. I showcased expertise in audience targeting solutions through various Demand Side Platforms including Salesforce, Polaris, Bluekai, Liveramp, and Neustar, effectively communicating these capabilities through presentations to stakeholders. My contributions significantly contributed to the success of client campaigns and overall team performance.

I created 30 media plans utilizing Scatter, Barter, and Upfront strategies to effectively align with budgets and advertising objectives. Additionally, I successfully managed over 30 client accounts, overseeing the execution of advertisements across multiple channels, resulting in enhanced client satisfaction and retention.