Karen Morris's Location
Cary, North Carolina, United States, United States
Karen Morris's Contact Details
Karen Morris work email
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Karen Morris personal email
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Karen Morris phone numbers
About Karen Morris
Record of success driving sales through prospecting, discovery, solution proposal and closing new business. 10+ years’ of sales experience involving a complex enterprise solution sales process into the C/SVP level decision-makers in Marketing, IT, Sales, Data Analytics/Stewardship and Procurement. Manage go–to–market strategies and prospect/pitch/close new business as well as maintain existing customer accounts. Focus on solution selling software for Real-Time Personalization, Omni-Channel Marketing Orchestration, Automated Machine Leaning, e-commerce, and CDP software solutions.
Karen Morris's Current Company Details
Karen Morris Work Experience Details
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Strategic Account ExecutiveTealiumCary, Nc, Us
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Vp Enterprise Sales, Zeta GlobalZeta Global Sep 2022 - PresentNew York, New York, UsBy delivering identity-based data and AI to improve consumer experiences and drive a higher return on marketing investments, we are well positioned to capitalize on the ongoing changes in the marketing cloud ecosystem as enterprises place a premium on marketing efficiency and effectiveness. -
Senior Account Executive, Enterprise & Omnichannel ApplicationsOracle Retail Nov 2021 - Sep 2022Austin, Texas, Us -
Director Of Sales, Enterprise Software SolutionsRedpoint Global Inc. Nov 2018 - Nov 2021Wellesley Hills, Massachusetts, UsResponsible for sell-in/upsell into Enterprise Technology and Marketing Departments for Retail, Financial Services, Media, Telecomm, Insurance and Travel & Hospitality.CDP:• Drive new account acquisitions - Develop and execute new business growth strategies to drive robust pipeline while coaching and motivating business development team to take on new challenges and overcome obstacles. • Prospect/pitch/close new business as well as manage upsell and cross sell for existing accounts.• Prior user/ buyer of Marketing Technology Platforms for Sony and Sony Ericsson for 19 years. • Over 11 years’ experience presenting to C-Level audiences including CMO, CTO, CDO, CEO, CRO and their department managers. -
Director Of SalesEci Software Solutions Jan 2017 - Nov 2018Westlake, Texas, UsECi e-automate creates business management software solutions for companies that sell and service technology. We are part of the world-wide ECi Software Solutions family of companies, providing business management systems and services to customers across the globe.•Led creation of new category offering for ECi Software Solutions to include sales to companies with large scale wireless service technicians and dealers servicing the mobile emergency responder network which require a solution selling approach to include ECi software integrated with other industry software to provide the complete solution to the customer.•As former CMO, deliver consultative selling approach with emphasis on understanding the end customer and the channel business challenges that require innovative technology as a solution.•Restructured conference and trade-show approach to drive measurable lead generation results. Lead generation per event averages 65% of total attendees.•Expertise in: Sales, Marketing, ERP, Cloud SW, SaaS, Market Research, Professional Services, Salesforce, CRM -
Vice President Sales And MarketingE-Emphasys Technologies Jan 2016 - Jan 2017Cary, North Carolina, Us• Created sales and marketing strategy including demand generation, marketing communications, product marketing and retention marketing.• Managed day-to-day sales operations including direct management of new business sales and lead development teams.• Developed, implemented and optimized cohesive global revenue strategy across sales and marketing. -
Vice President Of Marketing And CommunicationsBell And Howell, Llc Apr 2013 - Sep 2015Durham, Nc, UsDeveloped global strategy for Bell and Howell’s branded trade shows and events from large-scale customer events to road shows, workshops and customer roundtables. Formulated plans for trade shows and events, new product launches and channel marketing based on extensive research and market analysis. • Created new brand campaign and launched new website resulting in an increase in revenue by 50% for Inserting, 100% for Parcels and 170% for SaaS from outbound demand generation programs, including email, direct response, tele-prospecting, webinars, search and social.• Grew marketing’s pipeline contribution from 5% to 75% by improving lead quality.• Improved user experience, using voice of the customer analytics to align content with buyer’s journey; developed buyer personas, provided sales team effective tools and employed marketing automation.• Transformed marketing function to a data-driven organization, leveraging analytics to drive actionable insights into customers, partners and ROI performance tracking. -
Vice President Of MarketingSony May 2007 - Aug 2010Tokyo, JpDeveloped and implemented strategic marketing plan including comprehensive product marketing, public relations, channel marketing, and social media; negotiated sponsorships and conducted extensive research to obtain competitive analysis. Managed marketing budget valued at $80 million. Provided consultation with global marketing teams on international sales and marketing development programs; built customer relationships with AT&T, Sprint, Verizon and T-Mobile in the United States and Rogers Wireless in Canada. Executed retail marketing programs to own the last 3 feet of shelf-space at Wal-Mart, RadioShack, and Best Buy.Key Achievements: •Developed new product launch and brand campaign generating over 1.2M units of Sony Ericsson’s first LTE device, capturing 40% market share in AT&T’s channels within a sixteen month period.•Comprehensive understanding and execution of building broad internal and external constituencies. Proven ability to work across functional teams to effectively execute sales and marketing initiatives at both the executive and management levels of an organization.•Composed creative strategy for digital marketing campaign for new product launch with AT&T Wireless to boost sales 50% during the promotional period; product earned #1 sales status for AT&T 3 consecutive quarters, and W580 phone was named #1 selling phone globally for Sony Ericsson. -
Head Of Channel MarketingSony Feb 2001 - Apr 2007Tokyo, JpDirected and executed channel strategy development, promotional campaigns, project management and advertising strategies for Sony Ericsson mobile phones and accessories. Managed budget of $40 to $50M and piloted marketing programs to drive sell-in and sell-through of product line. Formulated plans for product launches and channel marketing based on extensive research and market analysis. Key Achievements:•Boosted revenue consistently for many consecutive years AT&T and T-Mobile based on successful new product launch campaigns and targeted sell-through promotions.•Oversaw U.S. implementation and partnership with Tier 1 customer to devise and deploy customer promotions tied to James Bond film Die Another Day; exceeded sales of handset through promotion by 33%.
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Director Marketing CommunicationsEricsson 1992 - 2001Kista, Stockholm, SeManaged budget of $70M+ to implement strategies for new product launches for consumer products in North America. Set goals and deliverables for support agencies; evaluated corporate sponsorships and championed product promotions that consistently increase brand awareness.Key Achievements:•Grew spontaneous brand awareness from 13% to 46% through a highly successful brand campaign. •Negotiated naming rights sponsorship of Ericsson Stadium, home of the Carolina Panthers NFL team in Charlotte, North Carolina; supported Ericsson’s sponsorship of the Celine Dion concert tour to include all marketing promotions and campaigns. -
Manager ResearchEricsson Jan 1993 - Jan 1995Kista, Stockholm, SeConducted global focus groups for mobile phone ergonomic design research. Analyzed market data and developed competitive analysis.
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National Sales Training ManagerEricsson Jan 1992 - Jan 1993Kista, Stockholm, SeDeveloped national sales training programs for Ericsson supporting National Retail, Cellular Telephone Operators and Dealers.
Karen Morris Skills
Product Marketing
Strategy
Mobile Devices
Marketing Strategy
Integrated Marketing
Competitive Analysis
Product Management
Go To Market Strategy
Start Ups
Strategic Partnerships
Wireless
Multi Channel Marketing
Marketing
Leadership
Marketing Communications
Marketing Management
Sales
Product Launch
Telecommunications
Strategic Planning
B2b
Market Analysis
Public Relations
Sem
Brand Development
Product Development
Program Management
Mobile Marketing
Advertising
Corporate Communications
Promotions
Segmentation
Social Media Marketing
Enterprise Software
Online Advertising
Direct Marketing
Channel
Brand Strategy
Emerging Technologies
Integrated Marketing Solutions
Channel Marketing
Strategy Development
Social Media Strategy
Partnership Marketing
Cross Promotions
Alliance Marketing
Mobile
Consumer Promotions
Brand Architecture
Seo
Karen Morris Education Details
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Georgia State UniversityMarketing -
Dalton High School, Dalton, GaMarketing
Frequently Asked Questions about Karen Morris
What company does Karen Morris work for?
Karen Morris works for Tealium
What is Karen Morris's role at the current company?
Karen Morris's current role is Strategic Account Executive.
What is Karen Morris's email address?
Karen Morris's email address is km****@****omm.com
What is Karen Morris's direct phone number?
Karen Morris's direct phone number is +191964*****
What schools did Karen Morris attend?
Karen Morris attended Georgia State University, Dalton High School, Dalton, Ga.
What skills is Karen Morris known for?
Karen Morris has skills like Product Marketing, Strategy, Mobile Devices, Marketing Strategy, Integrated Marketing, Competitive Analysis, Product Management, Go To Market Strategy, Start Ups, Strategic Partnerships, Wireless, Multi Channel Marketing.
Who are Karen Morris's colleagues?
Karen Morris's colleagues are Charlie Curley, Katherine Jarrell, Christopher Landon, Julie Bennett-Hudel, Cissp, Pmp, Justin Davis, Bob Page, Tom Vandenbelt.
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