Karen Moyer

Karen Moyer Email and Phone Number

Marketing Director @ 1031 CORP.
Collegeville, PA, US
Karen Moyer's Location
Collegeville, Pennsylvania, United States, United States
Karen Moyer's Contact Details

Karen Moyer personal email

n/a
About Karen Moyer

Results-driven Marketing Director with extensive experience driving growth and maximizing ROI. Decisive leader and effective relationship-builder who develops and executes strategic marketing plans, leads rebranding efforts, and facilitates go-to market strategies. Proud to have received the 2022 Philadelphia DMA "Direct Marketer of the Year" Award.

Karen Moyer's Current Company Details
1031 CORP.

1031 Corp.

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Marketing Director
Collegeville, PA, US
Website:
1031CORP.com
Employees:
30
Karen Moyer Work Experience Details
  • 1031 Corp.
    Marketing Director
    1031 Corp.
    Collegeville, Pa, Us
    View
  • Sei
    Head Of North American Marketing, Asset Management Distribution
    Sei Nov 2019 - Present
    Oaks, Pa, Us
    • Lead all marketing and nurturing efforts for U.S. and Canadian markets targeting RIA, broker-dealer and banking prospects• Partner with regional heads of sales to better align marketing and sales efforts, identify synergies, maximize existing client potential, decrease outflows, and grow market share• Work with solution leaders to identify product differentiators and messaging• Utilize marketing technology to enhance brand awareness, meet prospects where they are, identify intent and optimize campaigns through on-going analysis• Build credibility and awareness through new public relations strategy• Partner with internal enablement groups and external creative resources on thought leadership, concepting and campaign development• Defined asset management taxonomy and built framework and content for new website (seic.com) that launched in July 2022• Led strategy and implementation of multi-day global virtual event in April 2021 to demonstrate value to strategic accounts, establish global scale, and expedite key prospect discussions when in-person events were impossible due to the pandemic• Manage three global team members
    View
  • Sei
    Marketing Manager - Lead Generation And Awareness Programs
    Sei Mar 2011 - Nov 2019
    Oaks, Pa, Us
    • Developed strategy and implemented marketing programs targeting independent financial advisors• Evolved digital marketing strategy utilizing trade and social media and dynamic campaign pages, while testing new channels/creative• Developed and validated buyer personas and journeys to increase engagement and determine fit and readiness of prospects• Utilized Discovery to target RIAs, size market, and identify advisor movement• Managed comprehensive FPA National sponsorship along with a robust RIA conference strategy• Partnered with broker-dealer key accounts team on event-driven campaigns and lead generation opportunities• Implemented public relations strategy including media engagement, topic pitching, and press releases• Owned website content and plan to drive new visitors and search engine optimization• Developed thought leadership content with Head of Practice Management to demonstrate SEI's knowledge of key industry trends• Oversaw $650,000+ marketing budget and provided forecasts for activities that helped to generate 3,500+ marketing qualified leads that led to ~2,000 first call presentations and ~900 sales annually• Supported telemarketing function through lead and campaign management
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  • Sei
    Corporate Marketing Account Manager
    Sei Jul 2007 - Apr 2011
    Oaks, Pa, Us
    • Worked across Corporate Marketing and SEI business units as a consultant and project manager for ongoing lead generation efforts• Managed comprehensive marketing/creative campaigns targeting independent financial advisors• Led an initiative to utilize in-house telemarketing resources to reduce expenses by 25%• Developed and implemented lead generation and test strategies targeting ultra-high-net-worth individuals with $5 million+ in investable assets through paid media, video, and targeted landing pages
    View
  • Bernard Hodes Group
    Account Supervisor
    Bernard Hodes Group Mar 1997 - Jul 2007
    • Managed 10-person team and implemented strategic solutions for agency's largest clients that aided in recruitment of potential applicants and retention of existing employees• Managed $750,000 marketing plan for The University of Pennsylvania Health System Nurse Recruitment• Managed employer rebranding for GlaxoSmithKline and strategy for ongoing recruitment• Won 3 EMA Creative Excellence Awards for The University of Pennsylvania Health System and Wawa

Karen Moyer Skills

Networking Marketing Sap Business Units Advertising Lead Generation

Karen Moyer Education Details

  • Temple University
    Temple University
    Communications/Marketing
  • Cherry Hill High School East
    Cherry Hill High School East

Frequently Asked Questions about Karen Moyer

What company does Karen Moyer work for?

Karen Moyer works for 1031 Corp.

What is Karen Moyer's role at the current company?

Karen Moyer's current role is Marketing Director.

What is Karen Moyer's email address?

Karen Moyer's email address is km****@****ast.net

What is Karen Moyer's direct phone number?

Karen Moyer's direct phone number is +126771*****

What schools did Karen Moyer attend?

Karen Moyer attended Temple University, Cherry Hill High School East.

What skills is Karen Moyer known for?

Karen Moyer has skills like Networking, Marketing, Sap, Business Units, Advertising, Lead Generation.

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