On the leadership team, driving Ethos Privacy's overall marketing strategy including branding, positioning, messaging, digital presence, and voice of the customer.

Create and execute marketing strategy for a large local administrator of benefits. Oversee branding and messaging. Create and manage content for all communication channels. Develop and deliver field sales enablement tools and lead generation strategies to meet organizational objectives. Lead planning, budgeting, execution, and performance measurement of annual marketing plans across the line of business.

Executed consumer lifecycle product marketing programs, achieving gains in agent engagement levels and record-setting consumer-direct sales. Implemented customer acquisition, cross-sell and retention campaigns to increase operating profit and NPS scores. Conducted competitive research. Managed marketing projects through intensive industry compliance and legal reviews.

Developed and executed go-to-market initiatives for FDA-cleared medical device for DVT, PE, and PAO cases. Created in-service training materials for clinicians and field sales. Delivered marketing communications, collateral, market research, competitive research, website design, and content. Defined and directed marketing programs for demand creation, lead generation. Developed and tracked metrics and success criteria for all marketing programs and activities.

Drove tactical and strategic, growth-oriented marketing programs on a world-wide basis. Developed and implemented strategic initiatives delivering 20% YOY revenue growth. Managed all customer awareness, acquisition, and retention programs. Lead positioning, brand identity, messaging frameworks and pillars, and online/offline campaigns for a wide portfolio of elite cyber security services. Direct media and analyst relations, sponsorships, social media, speaking events, and event strategy/metrics. Named Gartner ‘Cool Vendor’ in 2014 in new Operational Technology (OT) category. Generated over $4.3M in earned media, a 65% increase from prior year.

Spearheaded marketing, lead generation and business development strategies.  Defined and drove online marketing and events, while leading and managing a remote team  Led all SMB cross-sell and up-sell initiatives as well as customer retention and engagement programs.  Led business development and partnering efforts resulting in significant new revenue streams.* Repositioned the company and refreshed branding architecture within 60 days.* Executed research on adjacent markets and launched new SaaS for associations within 4 months, including websites.* Led SEO, SEM and remarketing; delivered 25% organic traffic growth in 6 months and increased conversions by 20%.* Established strategy, metrics and rhythm for delivery of all MarCom including thought-leader content, webinars, PR, and social media.

Led market development strategy for Microsoft Tag mobile barcode technology.  Managed top-tier media/publishing accounts (Time, Hearst, Conde Nast). Partnered with Business Development team, clarified value and benefit of the technology; redefined product marketing strategy to support a self-sustaining, revenue-generating product. Led messaging and go-to-market plans including customer scenarios for new product features. Led customer research strategy and execution.* Exceeded aggressive targets for number of scans, users and corporate accounts.* Formed first advisory council uniting Tag’s most active users with Microsoft engineering – resulting in product evangelization within the top 5 largest media companies + leading digital agencies; achieved first corporate standardization on Tag within Meredith Publishing (75M reach).* Recognized thought leader in mobile marketing: served on several MMA (Mobile Marketing Association) committees, spoke frequently at industry events, and created highly-rated webinars on best practices to large audiences.* Developed award-winning mobile campaigns with major brands. * Negotiated with graduate school to build and launch popular mobile/social games.

Created and executed comprehensive go-to-market strategy that positioned new B2B/B2C online/mobile consumer application as a revenue generator from launch. Focused marketing efforts on partnerships with health-related consumer goods and products to gain widespread exposure to target consumers. Successfully acquired by Welltok in 2014.

Built new product marketing function from ground up in 3 months, setting the stage for 2X revenue growth in the next year. Recruited for first global (US-based) position for Irish company to drive marketing and innovation strategies for cutting-edge products and services that derive 100% of revenue from adoption by Tier 1 and Tier 2 wireless carriers. * Delivered MRDs (Marketing Requirements Documents) in social networking and cloud storage products. * Developed business cases for mobile video, advertising, privacy, personalization, and UGC products and services.* Created and executed product innovation process with key accounts AT&T and Verizon where total contract values exceeded $50 million.

VICE PRESIDENT, AOL/GENERAL MANAGER, SINGINGFISHSuccessfully integrated Singingfish technology, operations, and people into AOL/Time Warner corporate structure. Boosted revenues, cut costs, maintained leading-edge position in audio/video search technologies, and provided competitive advantage in emerging web technologies for traditional media company. —Grew search query volumes by 75%; quadrupled unique users.—Added AV search advertising and license revenue.—Negotiate contracts with new outside customers.—Reduced operating expenses 80%. —Author product road map for AV search. •Oversaw integration of Singingfish technology into AOL.com and other web properties.—Lead business development efforts with content producers.•Developing mobile strategy for AV Search.•Launched new AOL B2C brand (Singingfish). Spearheaded development of new Singingfish.com web site -- attained 100% growth in usage within 3 months of launch (Q4 2004). Won two WEBBY awards in 2005.

Transformed stalled technology business to market-driven leader with multiple revenue streams, viable business model, high-powered strategic partnerships, and sustainable competitive advantage in its rapidly growing industry segment. Engineered sale to Time Warner at price 2X projections; retained as GM of new division.Wholly accountable for P&L and all corporate functions including technology/engineering, finance, marketing, HR, and administration. Led the formation of strategic partnerships. Ensured timely product delivery. Primary liaison with Thomson business units and member of Thomson’s entrepreneur leadership council. Brought on board as VP Marketing; after one year promoted to Acting CEO and within 4 months named to permanent post.

Recruited to provide marketing and business leadership to the Enterprise SBU; delivered immediate impact ($5MM sales in first 6 months) through successful strategic partnerships and vigorous market development. Guided business strategy, product direction and development, brand positioning, product marketing, advertising, online/offline direct marketing, and public relations. Developed sales targets and appropriate lead-generation vehicles. Managed a $9.4MM budget. In a highly matrixed environment, worked effectively with other senior management to execute on the company’s strategy.•Chief architect of the business unit’s Growth Management Plan—determined sales targets, forecasts, and strategy to reach ambitious revenue goal.—Drove vertical-market initiatives, concentrating sales efforts on high-volume industries (e.g., finance, high tech).—Directed technology-enabled marketing programs for customer acquisition, loyalty, and retention.

Chief evangelist for high-energy startup. Built all core marketing functions from scratch in 4 months. Led positioning and branding that established new marketing segment (Interactive Enterprise Feedback) within the CRM category. Teamed with sales to cement customer relationships with Fortune 1000 (GE, AmEx, GTE, Frank Russell, Mazda) and bring startup to the brink of profitability in just over a year.

Defined and built the Windows CE market development department. Assessed market opportunities, created strategy, and directed all aspects of marketing communications and market research. Key contributor to several “skunk works” projects to position Motorola in the next wave of chip application – worked with Apple to support Microsoft NT and built PowerPC NT support within Motorola and Microsoft. Won key contracts with multinational corporations.

Played pivotal role in establishing Aldus as market leader in desktop publishing and design software. Recruited as first marketing person, defined/executed wide range of marketing strategies and programs that contributed to exponential growth and market dominance. Built Australian subsidiary from the ground up. Established first developer’s cooperative and led partner marketing for Adobe developers.