As founder and owner of The Content Crafters, a certified woman-owned Limited Liability Corporation based out of NC, I apply the experience I have gained over the past two decades working on major pharmaceutical product launches for Pfizer, Genentech, and Novartis, complete rebrands of divisions within iconic companies such as Disney and Vera Bradley, and impactful thought leadership for industry giants such as IBM and GSK. My main responsibility is to direct and oversee the creation of marketing materials for companies that seek to promote their company and their clients with content that is consistent, concise and continuous, and aligned with what their existing and potential clients want and need. I aim to help companies of all sizes truly connect with their customers through Content and Campaign Strategy, Creative Visioning and Direction, and Copywriting and Content Creation.

Global Creative Director across all three dermatology indications for DUPIXENT. Responsible for creative and brand visioning across all work streams, partnering with Account, Strategic and Client leads to develop indication-specific and cross indication scope of works and tactical plans, resourcing and staff management of full time and freelance support, and collaborating with the global clients and country affiliates to develop impactful content-driven communications. Also responsible for overseeing the creative development of the branded exhibit booth and associated tactics for two large international Congresses.

Creative lead and brand steward for select T&T Creative Group clients. Provide oversight, creative visioning, and creative direction on live-action video, animation, and digital projects as well as participate in new business pitches. Responsible for ensuring T&T's creative standards are always met at the highest levels.

Member of the Executive Leadership Team and one of three ECDs within the Creative Department, responsible for the overarching creative guidance of campaigns across a group of clients. Partnered and collaborated with Executive Team members to identify and proactively address client needs and areas for growth that solved marketing challenges and instituted new ways of working. Directly oversaw 17 creatives as they created and deployed content-driven creative solutions for clients such as IBM Cloud, IBM Watson, IBM Commerce, National Instruments and Allied Reliability Group.

Creative Director and Copy lead for thelab, dedicated primarily to the Disney Vacation Club account and pitch lead on new business opportunities. Was responsible for resourcing, hiring and daily management of all creatives, including Senior Copywriters, Copywriters, Senior Art Directors and Designers, in the creation of video, print, digital, and CRM program materials. Client-facing and part of agency leadership team, was involved in tactical and strategic development with other internal and external stakeholders.

Creative Copy lead for the US launch of Xeljanz, the first oral therapy indicated for moderate to severe Rheumatoid Arthritis. Created and refined product messaging and positioning for launch campaign, developed scope of work for pre- and post-launch tactics, and supervised writers and art directors in the execution of all tactics print and digital on a daily basis. Also responsible for Global and Emerging Markets message development and tactic execution, and the creation of branded and unbranded positioning for a plaque psoriasis indication.

Creative Copy lead for global and US relaunch of branded and unbranded campaigns for multiple leading Multiple Sclerosis treatments. Responsible for managing full-time and freelance writers in the creation of digital, print and video disease awareness and promotional projects. Worked directly with account and creative leads in the development of global and US brand, creative and strategic planning.

Lead writer for the promotional launch of Embeda, a Schedule II extended-release morphine sulfate, and for Rituxan, a targeted B-cell antibody with multiple indications. Responsible for creating and managing professional communications, including all branded and unbranded tactics, along with complimentary Sales Training and Interactive projects. Directly supervised Senior Copywriter and Copywriter on projects.

One of four writers for 52 brands responsible for developing campaigns and manuscripts for professional promotional materials. Media: Detail Aids, Dosing Cards, Journal Ads, Clinical Reprints, Posters, Flash Cards, Brochures and Web sites.Therapeutic specialties: Neurohealth, Migraine, Men’s Health, Critical & Supportive Care, Managed Care, HIV, Dermatology and Respiratory.

Conceptualized, wrote, proofread and edited copy for campaigns created according to client standards.Media: Print, Interactive, Direct Mail, Promotional and Point of SaleClients: Lake Norman Regional Medical Center, Mitchell Gold Furniture, Beck Imports, Mecklenburg Utilities, Snapper Lawn Care, Morrison Homes, Piranha Humminbird Fishfinders

Developed corporate communication and identity; managed staff and creative direction.Media: Print Collateral, Banner Ads, Web and Direct Mail.Clients: BlueCross BlueShield, First Union Bank, Arthur Anderson, Intersil and Darden Restaurant Group.

Conceptualized and developed print and interactive campaigns for OTC and pharma healthcare brands. Media: Journal Ads, Brochures, Sell Sheets, Packaging, Banner Ads and Direct Mail. Clients: CIBA Vision, Varilux, Micardis and Hands on Atlanta.

Managed client relationships for four accounts including development of creative strategies, budgets, and schedules. Was also involved in the launch of two brands in the premium wine category.Clients: Canandaigua Wine Company, Jefferson Pilot, Novartis, Oakwood Mobile Homes

Researched and created pitch materials for new-business targets supporting Poppe Tyson Interactive, Bozell’s interactive division. Coordinated management of major accounts and strategic planning for Bozell Retail.