Karen Tran Email & Phone Number

Advise CMOs, brand and communications VPs, and marketing leaders on brand strategy and management, communications, campaign strategy and planning, organizational design, planning, KPIs and measurement, cross-functional alignment, connecting brand and demand, and corporate messaging and storytelling. Create outcomes-based guidance and workstreams to help marketing leaders accomplish their goals. Present at online and in-person events. Research and report on market trends and points of interest. Create original IP using Forrester's research methodology and best practices.Key focus areas include: Rebrands | Brand Identity | Brand Architecture | Brand Management and Measurement | Brand and Corporate Messaging | Organic Social Media | Employee Advocacy | Thought Leadership | Corporate Values | Organizational Design | Campaign Planning and Management

Baltimore, Maryland, United States

Head of marketing, brand, and communications for a global Microsoft Certified Gold Partner that provides modern workplace solutions to companies throughout the U.S., Canada, Mexico, and Europe. Transformed brand and demand generation strategies positioning ArcherPoint to meet and exceed growth goals. Executed total rebrand to promote the vision through a brand identity and story that resonated in a vastly changing market. Redesigned and rearchitected 1000+ page website to provide succinct buyer's journey, address identified buyer pain points, and increase demand creation and capture. Increased net new opportunities by 25%. Centralized marketing team and budget to align with sales, product, and service and to increase impact, efficiencies, and communications. Formalized go-to-market strategy.Key areas of focus: Leadership | Brand Strategy & Execution | Growth and Demand Marketing | Content Strategy & Management | Events & Sponsorship | Digital Transformation

Head of marketing and strategic partnerships responsible for the planning and execution of brand, product, demand generation, and communication strategies for ChargeLogic, a provider of payment processing software and cloud-based services. Led company from start-up to merger and acquisition by driving marketing efforts within the Microsoft Dynamics ERP community to reach and exceed YOY revenue goals. Spearheaded strategic partnerships that opened new lines of business. Directed corporate planning, staffing, goals (OKRs), pricing, partner programs, and product strategy.Key areas of focus: SaaS Software and Pricing | Strategic Partnerships | Buyer's Journey | Customer's Journey | Inbound Marketing | Marketing Automation - Hubspot | Channel Partnerships | Social Media | Content Strategy | Brand Management | Go-to-Market Strategy | Payment Processing | Event Management | Commercial Business | PCI Compliance | Cybersecurity

Baltimore, Maryland Area

Structured and developed marketing plans from product launch through growth stage of organization. Initiated rebranding efforts, created content strategy, and leveraged events and trade shows to establish a leadership position in the Microsoft Dynamics ERP and ISV communities.Brand Management | Communications | Content Strategy | Event Management | Demand Generation | Website | Channel Growth

Managed all aspects of marketing including lead generation, corporate branding, website management, and communications for this growth stage Microsoft Dynamics ERP consulting firm. Company doubled in employee count and revenue during my tenure. Drove the branding strategy of two software products, K12 Enterprise and ChargeLogic, which both spun off as separate businesses. Email Marketing | Lead Generation | Go-to-Market Strategy | Event Management | Product Marketing

Responsible for corporate communications and public relations including press releases, media relations, website, content, events, and marketing communications for this growth stage, pre-IPO public relations and government relations management software company.Public Relations | Media Relations | Product Launches | Email Marketing | Corporate Communications | Content Development | Trade Show Management

Ba, Communications

Activities and Societies: WPTS, Pitt News

Graduate Certification: Secondary English Education And Teaching