Karen Reis

Karen Reis Email and Phone Number

Consultor de vendas e distribuição @ CoCook Especiarias & Sobremesas
State of São Paulo, Brazil
Karen Reis's Location
São Paulo, São Paulo, Brazil, Brazil
Karen Reis's Contact Details

Karen Reis personal email

n/a
About Karen Reis

I'm a professional with over 25 years of experience in the digital market, specializing in data science, e-commerce, and business intelligence. Throughout my career, I have dedicated myself to driving business success through the creation of information products for distribution channels, DNVB (Digitally Native Vertical Brand), and data-driven operational excellence.In recent years, I have honed my expertise in digital retail and cross-border operations, optimizing end-to-end processes of the value chain, including feasibility studies, data cleansing, marketplace integration, smart listings, supply chain, blockchain-enabled traceability and transparency, global selling processes, market expansion, strategic creatives, and digital campaigns. My efforts have led to significant growth and maximization of cross-border sales potential.As an entrepreneur, I founded and serve as CEO of Sautlink, a company dedicated to providing innovative and sustainable solutions in the table linens and decoration sector. I am also a founder and partner of Maison Charlo, an internationally recognized DNVB brand (USPTO), pioneering online retail in Brazil, operating in the United States, and expanding to over 15 global marketplaces, resulting in Maison Charlô's presence in more than 100 countries.I possess solid knowledge of American platforms such as Shopify, Amazon Seller Central, eBay, Walmart, Faire, as well as Asian platforms like AliExpress and Markato.Additionally, I am involved in teaching IT at various Brazilian universities and serve as a Mentor, particularly highlighting the Elas Exportam program by Apex Brazil, focusing on accelerating exports for women. My focus is on cross-border commerce, bringing major e-commerce players to new markets.My leadership, commitment to results, and ability to adapt quickly to business needs have earned me recognition throughout my career.

Karen Reis's Current Company Details
CoCook Especiarias & Sobremesas

Cocook Especiarias & Sobremesas

View
Consultor de vendas e distribuição
State of São Paulo, Brazil
Karen Reis Work Experience Details
  • Cocook Especiarias & Sobremesas
    Consultor De Vendas E Distribuição
    Cocook Especiarias & Sobremesas
    State Of São Paulo, Brazil
    View
  • Maison Charlo Store
    Ceo & Founder
    Maison Charlo Store Apr 2022 - Present
    Florida/Usa
    As CEO of Maison Charlo Store LLC, located in the State of Florida, my primary mission is to develop and implement a strategic vision that drives the sustainable growth of the Maison Charlo brand. I lead our team, ensuring that everyone is aligned with our long-term goals in the table linens and table decor sector. My approach includes managing budgets, investments, and costs to ensure continuous profitability, as well as identifying and exploring new market opportunities and strategic partnerships to expand our presence in new markets and distribution channels.I oversee marketing and sales strategies to increase the visibility of Maison Charlo Store and our revenue. I promote innovation in product development, ensuring they meet market trends and our customers' needs. Our commitment to sustainability and social responsibility is integrated into all our operations, developing initiatives that benefit both the community and the environment. I am focused on optimizing our operations to improve efficiency and productivity, implementing processes that support the growth and scalability of the company. I also maintain effective communication with investors and stakeholders, ensuring transparency and trust.
    View
  • Maison Charlo Store Llc
    Executive Director E Founder
    Maison Charlo Store Llc Dec 2017 - Present
    São Paulo
    Maison Charlô is the e-commerce business unit of Grupo Sautlink. Since 2017 he has been dedicated to the tableware and tabledecor market. It is present in more than 20 large online stores in Brazil. With over 1k active SKUs, over 70% of the product catalog are cotton fabric products and handmade home decor items.Maison Charlô's proposal presents an exclusive line of tableware, ideal for those looking for refinement, style and sophistication to dress their table in a differentiated way for any occasion.In the last 4 years, Maison Charlô Tableware & TableDecor has grown 4x and this has enabled the opening of operations to the foreign market.The business model was designed for the online universe with an official store and integration with marketplaces.The initial objective was to be present in the entire Brazilian territory and this objective proves to be satisfactory each year.
    View
  • Sautlink Group
    Principal Managing Partner
    Sautlink Group Jan 2010 - Present
    São Paulo
    As the founder and executive of Sautlink, based in São Paulo, Brazil, my primary mission has been to promote sustainable growth and innovation in the tableware and table decor industry. Since 2010, I have led this business, which began as an IT company, and since 2017, has been dedicated to sustainable manufacturing, global scalability, technology, and innovation in the home & decor sector. My responsibilities include administrative management, while also identifying new market opportunities and strategic partnerships to expand our global reach.I am deeply committed to improving our business visibility through effective marketing and sales strategies, driving revenue growth, and ensuring that our products and services meet market trends and customer needs. At Sautlink, we prioritize sustainability and social responsibility, integrating these principles into all our operations. This includes developing eco-friendly products and implementing initiatives that benefit the community and the environment. My focus on operational efficiency and productivity supports the scalability of our business.Through continuous innovation and dedication, I strive to ensure that Sautlink remains a leader in the competitive global market for home and decor items, creating memorable experiences for our customers.
    View
  • Fundação Armando Alvares Penteado
    Professora Universitária ( University Professor)
    Fundação Armando Alvares Penteado Mar 2017 - Aug 2017
    São Paulo
    As a Postgraduate Guest Professor, I teach Communication and Digital Marketing courses, focusing on the disciplines of SEO & Inbound Marketing. My role involves sharing advanced and practical knowledge about search engine optimization (SEO) and inbound marketing strategies. I use a practical approach, combining theory with real-life examples to equip students with essential skills for the current digital market.My classes are designed to deepen students' understanding of how to optimize content and websites for better visibility on search engines, as well as the importance of creating content strategies that attract, engage, and convert visitors into customers. The goal is to prepare professionals to face real market challenges, applying SEO techniques to improve search engine rankings and using inbound marketing practices to build lasting relationships with consumers.With a combination of case studies, workshops, and practical projects, I encourage students to apply the concepts learned directly to their professional contexts. This methodology not only facilitates learning but also provides students with valuable practical experience essential for developing their careers in communication and digital marketing.
    View
  • Faculdades Metropolitanas Unidas - Fmu
    Professora Universitária (University Professor)
    Faculdades Metropolitanas Unidas - Fmu Jul 2010 - Jun 2013
    São Paulo
    University Professor of Digital Games and Internet Systems Courses – Jan/2010 - Jun/2013During my time as a university professor in the Digital Games courses, I was responsible for teaching and advising Final Year Projects (TCCs) in the subjects of Game Prototypes, Business Games, and Digital Simulators. In these subjects, I guided students in developing game prototypes, focusing on design, mechanics, and implementation of innovative games that met market demands. My goal was to provide both practical and theoretical understanding, preparing students to face the challenges of the digital games industry.In the Internet Systems and Computer Networks courses, I taught subjects such as e-Business, Business Intelligence, and Electronic Commerce. In the e-Business subject, I taught students to develop and implement electronic business strategies, integrating technology and business practices to create efficient and innovative solutions. This course emphasized the importance of understanding the digital environment and the opportunities it offers to businesses of all sizes.In the Business Intelligence subject, I led students in the study and application of Business Intelligence (BI) tools and techniques, enabling them to transform data into strategic information for business decision-making. The Electronic Commerce subject focused on teaching the principles and practices of online commerce, from creating virtual stores to managing transactions and digital security. My role was to prepare students to be leaders in developing and managing e-commerce solutions, promoting a deep understanding of the digital ecosystem and its implications for business.
    View
  • Unip
    Professora Univesitária (University Professor)
    Unip Jan 2012 - Jul 2012
    São Paulo
    Strategic Planning: As a professor of Strategic Planning in the MBA program in Communication and IT Projects, my goal has been to empower students to develop and implement effective strategies that align organizational objectives with market demands. I have taught methodologies for analyzing internal and external environments, identifying opportunities and threats, and setting short- and long-term goals. Through case studies and practical exercises, students have learned to formulate, execute, and monitor strategic plans that promote sustainable growth and competitiveness.Scenario Analysis for Digital Environments: In this course, I have guided students through the study of scenario analysis methods applied to digital environments. We have explored how to predict technological trends, assess the impact of innovations, and prepare organizations for future changes in the digital market. Students have been trained to use scenario analysis tools, understand the dynamics of digital ecosystems, and develop adaptive strategies that enable companies to successfully navigate an ever-evolving environment.Business Intelligence: In the Business Intelligence course, I have focused on teaching how to transform data into actionable insights for strategic decision-making. Students have learned about the main techniques for data collection, processing, and analysis, as well as the use of BI (Business Intelligence) tools to monitor business performance. The course has covered the creation of dashboards, interpretation of performance metrics, and the use of predictive analytics to identify market trends and business opportunities. Through practical projects, students have applied this knowledge to solve real-world problems and improve operational efficiency and effectiveness.
    View
  • Puc-Sp
    Professora Universitária (University Professor)
    Puc-Sp Jan 2009 - 2012
    São Paulo
    As a professor in the Information Technology knowledge area, I teach fundamental courses that develop students' skills in mobile technologies and social networks. The Mobile Technology course focuses on equipping students with the necessary knowledge for the development, implementation, and maintenance of mobile applications. We cover everything from the fundamentals of mobile platforms, such as Android and iOS, to advanced practices in programming, user interface (UI) design, and user experience (UX). Students learn to create efficient, secure applications that provide a good user experience.In the course on Social Networks, Collaboration, and Mobility, we explore the impact of social networks on communication, collaboration, and mobility. Students study how social networks can be used to promote social interaction and collaboration in learning and work environments. We analyze different social network platforms, their functionalities, and best practices for engaging users and creating collaborative communities. Additionally, we discuss the challenges and opportunities that mobility brings to collaboration and social learning, preparing students to use these tools strategically and effectively.
    View
  • Grupo Padrão
    Database Marketing/Crm Manager
    Grupo Padrão May 2009 - Jan 2010
    São Paulo
    As the manager of the DBM/CRM area, I supervised a team of 12 employees, ensuring the flow of information between various business areas: Editorial (Consumidor Moderno, B2B Magazine, and NoVarejo), Digital Media, and Events. My role involved implementing rules and policies of good practices for the use of information, ensuring compliance and data protection. Additionally, I was responsible for mapping databases and defining concepts and validation rules, essential for the accuracy and integrity of information.One of the crucial aspects of my work was developing quantitative and qualitative indicators, which allowed for effective segmentation and clustering of data. I used advanced tools such as MS-Excel OLAP and Plusoft to create dynamic dashboards that monitored key performance indicators (KPIs) based on goals and results. These dashboards were essential for strategic decision-making, providing a clear and immediate view of the performance of various business areas.The results of these initiatives were significant, especially in the events area, where we achieved a 25% increase in audience and a 20% increase in box office revenue. These gains reflected the effectiveness of data management strategies and the importance of an integrated and well-structured approach to DBM/CRM administration, directly contributing to the company's success and growth.
    View
  • Experian Marketing Services
    Database Marketing/Crm Manager
    Experian Marketing Services Jun 2007 - Jul 2008
    During my management of the DBM area, I was responsible for the implementation of intelligence cells, starting with Compliance. I worked on implementing standards and good practice policies for the intelligent use of information through transparency instruments. This process involved creating clear procedures and forming teams to ensure that all practices were aligned with the established standards, ensuring the integrity and transparency in the use of data.In data management, I mapped existing databases, defined concepts and validation rules, and developed quantitative and qualitative indicators for data management. I established control systems to monitor and maintain data quality and sought existing data sources, including suppliers, partnerships, and Serasa. This work was crucial to ensure that all data was accurate, up-to-date, and relevant for strategic decision-making.Regarding data quality, I implemented TDQM (Total Data Quality Management), which included the approval of suppliers, inspections, documentation, quality tests, data capture, and updates. I also developed DBM environments for internal and external customers, ensuring that database marketing solutions were effective and met customer needs. This comprehensive work ensured that data was high quality and well-managed, supporting the company's operations and marketing strategies.
    View
  • Genexis
    Marketing Manager / Product Manager
    Genexis Jul 2001 - Jun 2007
    Over the course of 6 years, I managed the areas of Information Product for Sell Out and Sell In, Consulting and Planning for industrial and distribution sectors, and DBM & CRM. I was also responsible for leading various strategic and operational initiatives for pharmaceutical, consumer, healthcare, and animal health industries. During my tenure, I developed information products such as CAPTARE, focusing on trademarketing actions, the Indcare KPI Dashboard, and Geo tools for visit scheduling at points of sale. Additionally, I conducted detailed consulting and planning services that optimized internal processes and improved the operational efficiency of our clients.I served major clients such as L'Oréal, Masterfoods, Unilever, Lilly do Brasil, Sigma Farma, Roche, Novartis do Brasil, Canonne, GSK Pharma and Consumer, Pfizer do Brasil, Gross, Farmoquímica, Natura, Profarma, Drogacenter, and others. Among the most significant projects, I highlight the development of the Captare concept – CRM B2B, which was used by companies like Pfizer, GSK, Lilly, Profarma, and L'Oréal for trademarketing actions. This concept also attracted the interest of companies such as IMS Health, IBOPE Brasil, Latin Panel, ACNielsen (Brazil, Latin America, and Portugal), and IBRE-FGV for the development of new informational products and performance indicators.Internally, I was responsible for managing Relationship Marketing and Planning, Endomarketing Programs, the development of the PRC Tool – Customer Relationship Program (CRM), Corporate Marketing Management (B2B) of the Genexis Portal, the implementation of Information Quality Processes for different Business Units, and the Management of the Corporate Education Program. Additionally, I handled Brand Management and the development of Informational Products.
    View
  • Universidade Ibirapuera
    Mba Professor - 2003 - 2006
    Universidade Ibirapuera Jan 2003 - Dec 2006
    São Paulo
    For postgraduate and MBA courses in Human Resources, Business Management, Financial Management, and Information Technology, I apply my knowledge in research methods and marketing to provide an integrated and strategic approach. In Human Resources, I focus on research and data analysis to improve people management. In Business Management, I teach how to use market research to inform strategic decisions. In Financial Management, the emphasis is on quantitative analysis for financial decision-making. In Information Technology, I teach how to apply quantitative methods and research techniques to optimize processes and systems.In each of these disciplines, my goal is to equip students with the skills necessary to face the challenges of the current market, using a combination of theory and practice to ensure a deep and applicable understanding of the concepts taught.Quantitative Methods: As a professor of Quantitative Methods, my goal is to equip students with the ability to understand and apply statistical and mathematical techniques in their research and analyses. The classes cover topics ranging from basic concepts of descriptive statistics to advanced techniques of multivariate analysis. Students learn to use specialized software to perform data analysis, interpret results, and make evidence-based decisions.Research Methods and Techniques: In this course, I teach students how to plan, conduct, and analyze scientific research rigorously. The focus is on hypothesis formulation, selecting appropriate methods, data collection, and critical analysis of results. The classes include both qualitative and quantitative methods, providing a solid foundation for conducting academic and applied research.
    View
  • Metro Marketing Direto
    Database Marketing Analyst - Senior
    Metro Marketing Direto Jan 1999 - Jun 2001
    clients: Merial Animal Health Brazil and Latin America; Conibra, Madeira (C&C); group AGCO (Massey Ferguson). Developing strategies for targeting campaigns; Analysis RFV (Recency, Frequency and Value), LTV (Life Time Value), ROI (Return On Investment) Diagnosis of client´s market / prospect (Macro and Micro-Environment); Participation in the process of prospecting (reception, planning, structuring and presentation); Participation in structuring processes of the Program SOMA for Merial Animal Health; Presentations and internal and external courses on Success Cases; Construction, implementation and maintenance of projects DBM / CRM, using the tool DataQuest; Generation of reports for decision-making; Development of migration database project; Data Processing, Matching, Merge & Purge, and Data enhancing; Customer Training and Documentation
  • Teleperformance
    Database Marketing Analyst
    Teleperformance Aug 1997 - Jan 1999
    Segmentation and analysis of actions of Direct Marketing (prospecting and loyalty) for the following customers: Nextel, Motorola Cellular and Radio, Novell, Credicard, Gafisa, Banco Santos, Johnson & Johnson. Data processing, Matching, Merge & Purge, and data enhancement; Development of applications for the actions of Direct Marketing, Generation of monthly reports and evaluations for decision- making; Data Modeling
    View

Karen Reis Skills

Crm Business Intelligence E Commerce Direct Marketing Database Marketing Management Analysis Marketing Strategy Product Marketing Market Planning Web 2.0 Project Planning Business Strategy Social Learning Business Planning Supply Chain Management Customer Service Marketing Social Commerce Social Games Game Design Advergaming Casual Games Customer Relations Advergames Social Game Development

Karen Reis Education Details

Frequently Asked Questions about Karen Reis

What company does Karen Reis work for?

Karen Reis works for Cocook Especiarias & Sobremesas

What is Karen Reis's role at the current company?

Karen Reis's current role is Consultor de vendas e distribuição.

What is Karen Reis's email address?

Karen Reis's email address is co****@****.com.br

What schools did Karen Reis attend?

Karen Reis attended Pontifícia Universidade Católica De São Paulo, Faculdade Israelita Albert Einstein, Sociedade De Psicanalise Transcendental, Fundação Armando Alvares Penteado, Universidade Paulista.

What skills is Karen Reis known for?

Karen Reis has skills like Crm, Business Intelligence, E Commerce, Direct Marketing, Database Marketing, Management, Analysis, Marketing Strategy, Product Marketing, Market Planning, Web 2.0, Project Planning.

Not the Karen Reis you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.