Karen Rozenbaum Email & Phone Number

Amsterdam, Nh, Nl

Herzogenaurach, Bavaria, De

London, England, Gb

London, England, Gb

Service Designer developing solutions for global companies, from various industries.Here are some of the challenges I worked on:- How might we inject human-centricity into an existing working framework? - brought a human-centric approach to support a global pharmaceutical unit to interact with users- How might we design a core central government service to help contain the pandemic? - created a beta community of users to uncover user needs and inform key decisionsKey activities: creating 'how-to' guides to have a customer-centric approach, leading co-creation and prototyping sessions with users and stakeholders, developing and leading in-depth interviews with detailed interview guidelines, mapping end-to-end journeys, service blueprinting, trends analysis and secondary research.Contributed to the internal practice:- Conceptualised the 1st peer to peer lunch and learn remote series for the service design team at EY Seren, which is now running every week, for more than a year- Led the redesign of the new joiners experience during the Onboarding process, delivering a new end-to-end experience with welcome packs and internal playbooks

Developed an employee-centric-design engagement programme to help organisations deal better with the human side of change, including a Change Index assessment tool prototyped in a Council

Created Dough service proposition, a P2P discovery app that connects teenagers with inspiring professionals through videos of their work environment to help them find out what they want to be in the future

Participated at the 1st Innovation Project/ Design Sprint with the Ministry of Justice UK + Design Thinking Academy, helping to tackle the children sexual exploitation issue*Winner/Jury Selection "Best service proposition"

One month-Sprint with a multidisciplinary team with BHF to develop a new service proposition for people with heart conditions. Led the Prototype and Digital testing*Selected project, currently on development

Consulting the Education Start-up to design their B2B service program to help employees and organisations finding their true purpose

Envisioning, Policy and Service Innovation design projects ranging from designing a platform for the Future of Mobility to a service aimed at building Emotional Resilience to prevent children’s mental disorders

TERRA VENTURE PARTNERS VENTURE CAPITAL LIBRA@HOME HEALTH VR START-UP Consulted tech and health care start-ups in Tel Aviv and Jerusalem, helping them on repositioning, delivery of content for websites, videos and institutional presentations. TIMING.TECH UX strategies for employees’ dashboard, technicians’ app, customers’ web app, resulting in improved experience and an increase in sale

São Paulo, Sp, Br

Brand experience/activation and Shopper marketing projects for Nestlé, Santander, Colgate, Lenovo/Motorola, BRF Brazil, China and Middle East.• Planned several strategies for the agency’s clients: research (desk and on-site), cultural observation, brand connections with social movements• Developed trend and competitors analysis, shopper journeys and POS roadmaps• Managed US$0.5-2,5million BTL/brand activation projects, worked in direct relationship with big clients.• Performed in partnership with the creative team, accountants and event producers

São Paulo, São Paulo, Br

• Managed and developed the strategy for several BTL campaigns. Clients include: Original bank, Anima Educational group, Vigor

São Paulo, Sp, Br

Planning and marketing for cultural exhibitions• Study of Brazilian cultural and entertainment markets and development of a Business Plan• Development of “Escher Experience” project, a pocket version of the most visited exhibition in 2011, created by Art Unlimited• Coordination of the Campaign - Print, Digital and TV commercial - with NBS Ad agency• Delivery of presentations, brand activation ideas and commercial activities for Live MKT agenciesand clients such as Iguatemi, HSBC and 3M;• Launch of Art Unlimited new channels: Facebook, You Tube, Instagram• Creation of the brand “ESCHER by Art Unlimited” and development of more than 80 licensed products, from stationary materials, fashion to jewelry.

São Paulo, Sp, Br

Development of the Planning & Communications department, reporting directly to the Head of Casa Rex.Planning design projects for major global companies such as Unilever, Firmenich, General Electric, Pepsico and Reckitt Benckiser:• Working on the requirements of each brief, evaluating marketing strategies, consumer targets and competitors' behaviors at point of sales• Trend analysis focused on design in food, personal care, beauty, home care and fashion• Opening an international office branch in London, 2010• Market studies for Prospection of International clients / Commercial activities for new clients• Delivering content for Casa Rex's website, portfolio and institutional presentations/Updating blog and twitter weekly• Creating press releases for directories and magazines focus on design, trends, lifestyle and marketing / Submitting design projects for International Awards

Blackfriars, London, Gb

Innovation Projects for Knorr and Value Brands in Brazil, Argentina and Central America countries — products launch, brands repositioning, marketing campaigns.• Gathering information from different departments to follow up projects• Establishing close relashionships with local countries to understand their specific needs for the savoury category• Briefing for packaging design agencies• Creating marketing concepts to be tested through consumer quality researches• Leading a Sustainable project for the tomato sauces category in Brazil

Master'S Degree, Service Design

Transdisciplinary Innovation Program, Specialization

Education record

Master, Semiotics Psycoanalitics

Bachelor'S Degree, Social Communication - Advertising And Marketing

Extension, Animated Character Design, Essential Guide To Marketing, English For Creative Purposes

Extention, Branding