Karen Beck Email and Phone Number
Karen Beck work email
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Karen Beck personal email
Collaborative and creative marketer experienced in leading teams in building extraordinary brands and reputations through meaningful content and stories, innovative marketing strategies and effective cross-functional integration.INTEGRATED APPROACH: Excels in leveraging data and analytics to bring targeted marketing campaigns to life while ensuring cross-functional collaboration with internal and external partners. TEAM BUILDER: Proven track record of establishing and leading high-performing teams through focus on empowerment, collaboration and career development.CHANGE AGENT: Successful in implementing new marketing and communications platforms along with best-in-class initiatives to drive positive results in fast-paced, high-growth environments.RESULTS-DRIVEN MARKETER: From strategy development to execution, analysis and optimization, I focus on keeping initiatives on track and ensuring they achieve desired outcomes.INDUSTRY EXPERIENCE: Experienced in the Energy, Utility, Construction, Renewables, Infrastructure and Engineering sectors as well as Technology, Telecom, Electrical and Media/Communications categories. KEY COMPANIES/ACCOUNTS: Primoris, PLH Group, Pacific Gas & Electric, TXU Energy, Frontier Communications, Gatorade, AMD, Rackspace, A.H. Belo/The Dallas Morning NewsBrand Strategy | Creative Development | Communications Leadership | Customer Acquisition & Retention | BD/Sales Support | Go to Market Strategy | Content Creation | Social Media Marketing | Website Design | SEO | Digital Marketing | CRM | Marketing Automation Platforms | Public Relations | Event Planning | Writing & Editing | Presentations | Team Building | Employee Mentoring | Internal Communications
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Director Of Marketing, Growth & InnovationPrimoris Services Corporation Sep 2022 - PresentDallas, Tx, UsRanked as #4 on the ENR list of specialty contractors, PSC provides engineering, construction and maintenance services for energy, renewables, utilities and civil infrastructure.
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Director Of Marketing & CommunicationsPlh Group, Inc. Oct 2019 - Aug 2022Irving, Texas, UsA private-equity owned $1 billion infrastructure contractor serving the utility and energy segments; acquired by Primoris Services Corporation in Aug. 2022.•Served as "voice of the company", providing consultation on all communications and brand identity; led public relations efforts and oversaw content marketing •Led development, execution and measurement of all marketing and communications programs to drive sales growth, engagement and collaboration across all business units, working closely with executive leadership team, sales and business development and reporting directly to the Chief Administrative Officer•Established internal communications program to promote key employee initiatives including culture of accountability, focus on safety and community involvement•Collaborated with sales teams to create go-to-market strategy for growth segments, including battery storage and emergency services, leveraging account-based marketing and targeted channels/messaging -
Principal: Brand Strategy | New Customer Acquisition & Retention | Digital MarketingKsb Marketing Consulting Mar 2019 - Oct 2019•Provided marketing consultation to high-growth start-up businesses including brand identity, go-to-market strategies, prioritizing customer prospects, acquisition campaigns, digital and social marketing, and naming/logo development
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Marketing Group Account Director - Client Services (Energy/Utilities/Retail/Technology)Targetbase Nov 2016 - Feb 2019Irving, Texas, UsData and insights driven marketing agency delivering personalized brand experiences to successfully acquire and retain customers.•Built and managed cross-functional team comprised of members from Account Services, Creative, Analytics and Technology departments•Developed marketing strategy and measurement/optimization plan for California's largest utility provider to drive participation in energy-efficiency programs for low-income customers, leveraging targeted channels and messaging to achieve state mandated energy savings goals•Provided data analytics and insights to inform personalized experiences and drive attendee engagement at conferences and events for a leading global sports drink company -
Marketing Account Director - Client Services (Energy/Utilities/Telecommunications/Technology)Epsilon Jan 2010 - Nov 2016Irving, Texas, UsAnalytical focused agency enabling data-driven marketing solutions.•Co-led opening of Dallas office for privately owned California-based direct marketing agency, growing client revenue base to nearly $10 million in two-year time frame prior to buy-out by public company (Epsilon)•Oversaw acquisition and demand generation strategy for Texas’ largest utility provider utilizing customer persona data and insights on channel preferences to increase acquisitions 5% while decreasing costs by 12%•Served as Client Services lead for successful new business pitch and launch of multi-media marketing campaign for a major telecommunications company, resulting in over $6 million in incremental annual revenue -
Senior Marketing Consultant - Customer RetentionTxu Energy May 2009 - Dec 2009Irving, Tx, UsTexas' largest retail electricity provider.•Leveraged consumer intelligence to create customer journeys to inform right-time/right-channel communications and drive cross-sell/up-sell opportunities for renewable offerings including solar and wind products•Developed retention strategy to retain base of over 1.5 million customers while increasing profitability and fulfilling requirements related to deregulation•Provided consultation on brand marketing and messaging strategy -
Director Of Brand & Integrated Marketing | Assistant Director Of Marketing OperationsA. H. Belo Jan 2005 - Apr 2009Dallas, Texas, UsDallas-Fort Worth's leading provider of digital and print publications, including The Dallas Morning News and dallasnews.com.•Led marketing team in development and execution of all advertising and targeted marketing campaigns for portfolio of print and digital publications•Owned marketing communications road map and ensured integration across all company departments•Drafted creative briefs and provided strategic direction for marketing initiatives to internal creative team and agency partners•Evaluated and negotiated sponsorship opportunities with sports teams and community organizations; managed activation activities focused on increasing brand awareness and consumer engagement -
Group Marketing Manager - Branding & Promotions | B2B Marketing ManagerThe Dallas Morning News Aug 2000 - Jan 2005Dallas, Tx, Us•Created and updated collateral to support the sales team and drive advertising revenue•Developed promotions to drive subscriptions and readership of The Dallas Morning News/dallasnews.com•Managed sponsorships and sponsorship activation
Karen Beck Skills
Karen Beck Education Details
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Southern Methodist UniversityMarketing
Frequently Asked Questions about Karen Beck
What company does Karen Beck work for?
Karen Beck works for Primoris Services Corporation
What is Karen Beck's role at the current company?
Karen Beck's current role is Director of Marketing, Growth & Innovation.
What is Karen Beck's email address?
Karen Beck's email address is ka****@****att.net
What schools did Karen Beck attend?
Karen Beck attended Southern Methodist University.
What skills is Karen Beck known for?
Karen Beck has skills like Public Relations, Online Advertising, Online Marketing, Product Marketing, Advertising, Brand Development, Marketing Management, Strategy, Direct Marketing, Marketing, Media Relations, Email Marketing.
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