Karen Scheire Email & Phone Number

Responsible for the communication from A to Z, for both Netwerk Duurzame Mobiliteit and the Mobility Week in FlandersManaging all communication channels: website, social media, newsletters, advertisements, printPress contactsCommunication budget management

Communication strategyMarketing strategyDevelopment of communication media, online and offlineCopywriting and editingClients: Peerby, Peergroups, Timmerwerkt, Fairfin, Studio Globo

Landegem, Belgium

Communication and fundraising strategyCoördination and development of all communication media: website, social media, mailings, brochures, annual reportCRM: managing contacts with stakeholders and, sponsors

Ghent

Responsible for - Customer strategy, relationship marketing, market research and segmentation.- Multichannel marketing and communication strategy development- Value proposition formulation for different stakeholder groups: translating the value proposition in communication and marketing tactics, monitoring the effectiveness and relevance of the positioning of the organisation- Digital strategy, online communication management, KPI-setting and monitoting (social media, web, CRM, SEO, analytics, e-mail marketing)- Availability, analysis, integration and presentation of e-mail and web analytics data- Planning, design and development of integrated multichannel marketing programs that deliver on customer needs aligned with the strategy and overall objectives of the organisation- Concept development and project management of public awareness campaigns- Development of a marketing toolkit for the local shops, supporting the volunteers in local marketing planning and implementation- Budgeting and reporting- Boosting the creativity of the team by organising creativity workshops- Managing the vendors and service providers involved in the different marketing projects.

Ghent

Responsible for:- Concept development and project management from A to Z of public awareness and promotional campaigns, in collaboration with different departments, Oxfam volunteers, suppliers, other organisations- Development and implementation of a new 'look and feel' and point of sales materials for the shops- Development, purchasing and stock management of supporting materials for the shops

Merelbeke

Organisation of an international fairtrade conference for the European Fair Trade Association

Master, Business Communication

Activities and Societies: Kring Moraal & Filosofie

Master'S Degree, Ethics

Erasmus Student, Philosophy

Afs Student

Education record

Education record