Executive management consultancy. Provides strategic counsel, brand positioning and communications planning for a variety of companies, from late stage startups and technology driven companies to more established entities such as Visible World, a Comcast owned company, ASU, Columbia Tech Ventures, Weber Shandwick along with cause related organizations including WINGS Worldquest, a nonprofit that showcases groundbreaking work of women scientists and explorers whose discoveries advance scientific inquiry. Successfully repositioned clients and evolved them into thought leaders.

NACD is the leading member organization for corporate directors who want to expand their knowledge, grow their network, and maximize their potential. For over 40 years, NACD has been helping boards elevate their performance and create long-term value. Their thought leadership continues to raise standards of excellence and advance board effectiveness at thousands of member organizations.

The Passive House Network (PHN) is leading the transformation of the building industry to low-energy, high-performance Passive House design and construction. The organization supports the international Passive House design and construction standards and a sustainable, post-carbon, all-renewable energy future – including buildings that are efficient, comfortable, affordable, resilient and healthy. PHN provides training, conferences and educates design and building professionals, policymakers, and the general public.

Stardust operates two reuse centers for home improvement which sell gently-used, salvaged, and surplus building materials at affordable prices. Stardust also provides deconstruction services that salvage building materials, divert waste from landfills, and support sustainability in the community. Stardust is a 501(c)(3) non-profit organization.

Working with cleantech startups on their marketing and communications by; refining corporate messaging, simplifying complex product and/or service descriptions so they are less technical, and refining business development and investor presentations so that the company objectives are easily understood. Voted mentor of the year 2018. CTO is the oldest and largest cleantech startup accelerator program, with the mission to find, fund, and foster entrepreneurs with ideas to solve our greatest environmental and energy challenges. Helps companies solve energy challenges, by advancing their communications and market position.

Brought on to oversee repositioning and rebranding of the company. Successfully developed and deployed communications strategy and messaging across the eleven largest operations. Specific focus on diversity and highlighting female led divisions. Managed teams from 10+ person team domestically and internationally across Europe, South America and Asia. Served as counsel to executive and C-Suite management. Developed social media roadmap and thought leadership strategy.

Oversaw the global messaging, including internal and external communications, social media channel expansion including ad buying to boost posts (Twitter, Facebook, Tech blog etc.) and content creation for the company’s global web presence. Brokered relationship with Sequoia for knowledge sharing. Proactively approached Facebook to partner in a hackathon in 2012, the first time they had worked with creative team. Initiated the company’s techblog that became an industry “go to” destination. Strong analyst relationships (Gartner, Forrester, IDC) resulting in being named a Magic Quadrant leader. Provided counsel to executive leadership and developed thought leadership programs in mobile, IoT and technology. Team implemented sustainability program. Responsible for changing the overall positioning of the company, from an award-winning production company to one of the most recognized digital advertising agencies in the world. Worked closely with well-recognized clients including Johnson & Johnson, L’Oreal, Nike, Nokia, MasterCard, Samsung and Unilever.Spoke at numerous events including DLD Conference: DLDwomen12. DLD is an invitation-only conference for a wide variety of leading thinkers and creators. Karen spoke about leading brand innovation through digital, design and communications

Leveraged extensive knowledge of industry analysts and media relationships. Expanded brand communications to Europe. Created an internal communications platform. Garnered numerous accolades and awards for the agency including high profile stories with CNN, CNBC-Europe, Financial Times, Forbes, The New York Times, Mashable and Fast Company.

Developed the strategy, communications and marketing structure for the Eastern Region. Managed all elements of the promotional platform for the region including, national publicity efforts for campaign launches, oversight of event development, senior leadership speaking opportunities, PR planning, executive profiles and media pitches. Clients included A&E Television, Maybelline, M&M Mars. Managed the transition from private to public company status and coordinated IPO efforts across the agency. (Interactive8 was rolled into Luminant.) Managed external public relations and Investor relations.

Worked for InterActive 8 that after a year became part of roll up into Luminant. Developed Interactive8 positioning focusing on agency being at the intersection of creative and technology, media planning and diversity marketing, producing award-winning work for CPG clients. Created press releases, managed web site, senior management profiles, speaking engagements and internal communications.

Performed traditional account work, such as devising marketing plans, branding campaigns and designed on-line publicity programs that successfully expanded our client’s visibility. Clients included Ruder Finn, MediaLink, Rick Smolan Book Series, Web-TV, Miramax and Intel.

Generated 20% of the sales revenue (based on a team of nine salespeople). Received award for exceeding revenue projections and providing superior client service. Part of swat team that developed, Jaguar, a worldwide electronic directory for the hospitality industry (a precursor to Travelocity). Transitioned Hotel & Travel Index (13-pound B2B industry standard resource) into an electronic directory. Responsible for negotiating advertising contracts for national and international hotel chains. Built Northeast sales territory from zero to several hundred hotels including Sheraton, Lowes, Conrad Hilton and Guest Quarters. Reed Elsevier purchased in 1992