Karen Szarvas Email & Phone Number

Secaucus, Nj, Us

Secaucus, Nj, Us

Secaucus, Nj, Us

Responsible for evolving, implementing and managing the Healthy Awards loyalty program to increase brand awareness, customer engagement and drive financial value. Collaborate with both internal and external partners. Management of member lifecycle management; customer insights; value proposition; consumer facing messaging and creative platform; digital, direct, and database marketing; e-marketing; promotions & sweepstakes. Develop acquisition, engagement and retention strategies and tactics.

Secaucus, Nj, Us

KMS Marketing Solutions develops highly integrated marketing strategies to drive customer engagement and deliver strong financial results. Skilled at using customer insights and analysis to develop and fully manage multi-channel marketing programs to acquire, engage and retain customers. Clients include the leading multimedia company serving Hispanics, the largest hotel company in the world and various non-profit organizations. KMS Marketing Solutions provides new ways to connect brands and customers, whether to grow existing businesses or launch a new brand or product to market.

Orlando, Florida, Us

Wyndham Worldwide (formerly Cendant Corporation), Parsippany, New Jersey 1998 – 2010Director, Loyalty and Direct Marketing (2007 – 2010)Led the rebranding of TripRewards® customer loyalty program into Wyndham Rewards. Developed new brand positioning and strategy to align with new, upscale hotel brand and expanded customer base. Defined and managed the marketing plan and integration of the Wyndham ByRequest® personalization program into the TripRewards® program. Created unique promotions, offers and partnerships to support programs’ global expansion and growth.♣ Rebranded TripRewards into Wyndham Rewards across all marketing channels, expanding appeal to new, upscale customers. Defined brand positioning and strategies, expanded media and promotion plan, redesigned member collateral and on-site materials and optimized online customer experience. Customer penetration into new target market reached 20% in two years. ♣ Successfully developed direct marketing and promotions targeting Wyndham ByRequest members including activation, reactivation, ongoing member communications, resulting in over $3MM in first year revenue.♣ Orchestrated the strategic planning process to target and identify marketing opportunities aligned with Wyndham Rewards and 10+ individual hotel brand business plans. ♣ Partnered with Wyndham Vacation Resorts to create synergies across business units, deepen program engagement and drive enrollments. Resulted in new redemption options, funding for enhanced technology to streamline enrollments and redesigned sales materials.

Orlando, Florida, Us

Promoted to develop and launch Trip Rewards, the company’s first system-wide multi-brand customer loyalty program. Focused on brand and positioning, acquisition and retention strategies, member communications, promotions, direct marketing and collateral. Also managed and grew the hotel-division brand email program. Selected by Chief Marketing Officer to represent hotel division in a corporate-wide initiative to maximize customer life cycle and deliver bottom line value to Wyndham Worldwide.♣ Grew membership base by over 400% and increased room nights by 30% by developing successful mass media and direct marketing programs ♣ Developed member segmentation model and communication cadence to reduce marketing spend per member by 50%.♣ Successfully designed and implemented customer lifecycle segmentation for email program to drive over $18MM in annual revenue. ♣ Managed and tested innovative marketing programs across business units utilizing websites, call centers and email channels to validate models and drive revenue.♣ Managed three direct reports, cross-functional team and two agencies to design and implement over 12MM direct mail pieces, 350 email campaigns and five national promotions.

Orlando, Florida, Us

Expanded email program into a customer relationship marketing program to drive customer loyalty, partnership opportunities and increased revenues. Managed program budget, business and technology requirements, marketing content, brand relationships and agency integration. ♣ Developed and executed email marketing plans for eight hotel brands that drove over $8MM in annual revenue.♣ Built successful business case to gain organizational backing and additional financial support to expand program and budgets 200% YOY.♣ Managed two direct reports, cross-functional team and external agencies to deliver all P&L targets. ♣ Grew customer database 45% through email append, call center and website acquisition efforts.Negotiated and secured strategic partnerships with travel, restaurants and news affiliates to enrich content, drive revenue and grow email list size.