Business Growth Advisor And Fractional Cmo
Karen Tam Consulting
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Karen Tam - Fractional Cmo For Technology Startups Email & Phone Number
Business Growth Advisor and Fractional CMO
at
Karen Tam Consulting
1 work email found
@rogers.com
3 phones found area 416
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Business Growth Advisor and Fractional CMO
Location
Toronto, Ontario, Canada
Who is Karen Tam - Fractional Cmo For Technology Startups? Overview
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Karen Tam - Fractional Cmo For Technology Startups is listed as Business Growth Advisor and Fractional CMO at Karen Tam Consulting, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at rogers.com, phone signal with area code 416, and a matched LinkedIn profile for Karen Tam - Fractional Cmo For Technology Startups.
Karen Tam - Fractional Cmo For Technology Startups previously worked as Fractional CMO at Karen Tam Consulting, Fractional Cmo and Brand and Marketing Mentor at The Forge Mcmaster. Karen Tam - Fractional Cmo For Technology Startups studied at Lean Six Sigma - Yellow Belt.
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{first}@rogers.com
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AeroLeads found 1 current-domain work email signal for Karen Tam - Fractional Cmo For Technology Startups. Compare company email patterns before reaching out.
Profile bio
About Karen Tam - Fractional Cmo For Technology Startups
I help technology startup founders and CEOs fix growth challenges by putting the customer at the core of all business decisions and by helping founders and their teams draw customers in vs pushing the product out to drive revenue. As an objective outsider, I'll help you identify your blind spots, and then devise a plan on how to address your challenges. My practice focuses on 2 types of start-ups:1. Early stage - by helping you validate product market fit, define your brand strategy and target audience, and act as the voice of your customer. I function as your UX/UI lead for your Product and Development teams as you build out your solutions. I also offer operational and team leadership expertise by acting as an objective business advisor and mentor to founders and CEOs2. Growth stage - once you have found product market fit, I'll help you develop marketing strategies to build brand awareness, drive leads, conversions and customer acquisitions, and build and train your marketing staffMy ideal client is a non-marketing founder or CEO who is currently wearing too many hats with not enough functional expertise in key functions such as strategy, marketing, customer experience and operations. They need a growth focused business partner/second in command to help them figure out how to navigate their path forward.Clients hire me to:- Review their current SaaS solution to ensure it is ready for market- Develop their go-to-market strategy- Conduct market and competitive reviews and define their ideal target- Support or lead the development of their brand strategy (messaging), business and marketing plans- Support your fundraising requirements- Evaluate and recommend a new marketing approach- Train their marketing staffEngagements are customized based on your specific requirements and available as an ongoing retainer (10-20 hours per week) or on a project basis.Book a FREE discovery call to see if we are a good fit for each other:Email: karenkltam@gmail.com
Listed skills include Digital Marketing, Strategic Planning, Advertising, Market Research, and 46 others.
Current workplace
Karen Tam - Fractional Cmo For Technology Startups's current company
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9 roles
Karen Tam - Fractional Cmo For Technology Startups work experience
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Fractional Cmo
Karen Tam Consulting, Fractional Cmo
Startup experience includes:Banty (early stage virtual medicine SaaS company):- defined their product and user experience- provided strategic leadership for their virtual CME (Continuing Medical Education) business- created their investor pitch deck - created of their brand strategy - provided strategic direction for their website content- helped them achieve Ontario Health complianceAPTX/AdvancePro Technologies (ERP/Inventory Management SaaS)- conducted market and competitive review- mapped out their customer journey- brand positioning and go to market recommendations- conducted UX/UI review of their revamped SaaS solution- created financial model, business plan and investor deck
Brand And Marketing Mentor
Senior Strategist
Mar 2019 - Aug 2020
Vice President, Strategy And Client Relations
Balmoral Marketing
Sep 2017 - Feb 2019
Head Of Brand Marketing And Customer Acquisition - Internet Gaming (Saas)
Set up business operations for Ontario's only regulated internet gambling website - PlayOLG.ca. Achieved aggressive first year registration target and market share objective despite regulatory and technology constraints. - Established Acquisition marketing team and defined operational processes, policies and guidelines for the new business- Key management team member involved in defining product requirements to meet customer expectations for the new iGaming platform and customer acceptance testing- Developed the PlayOLG brand strategy, leveraging consumer insights to carve out a unique position for OLG's only line of business with direct competition- Oversaw marketing team responsible for driving brand awareness, website traffic and customer acquisition, using mass media, digital media (display, video, search, social media), direct mail/email, eCRM, PR, sponsorships, and consumer activations.
Oct 2012 - Jan 2017
Founder & Chief Marketing Strategist
Karen Tam & Associates
Independent consultant to top-tier B2C and B2B marketing organizations that require strategic development and execution of programs to accelerate company results. Highlights include:- Intuit Canada (Quickbooks) - Conducted and evaluated historical customer acquisition marketing efforts and developed new strategy to drive growth. Retooled agency roster and management.- Rogers Digital Media - Launched new behavioural targeting digital media products to Canadian advertisers during the early days of using data for audience targeting (programmatic advertising)- Agency 59 - generated an incremental $2 million in billings for advertising agency's largest account (CAPP - Oil Sands) in 5 months and won the Natural Gas account from the same client.- Mayhew & Associates - Led strategic planning for the repositioning of the Mayhew brand. Developed new corporate website, client case studies and sales collateral.
Aug 2006 - Oct 2012
Director Of Client Services
Pioneered content marketing for Microsoft by launching Microsoft Home Magazine to promote the digital lifestyle for the consumer segment.
Jun 2005 - Mar 2006
Director, Marketing Communications
Led strategic direction and development of the Fujifilm master brand to address industry transition from film to digital which resulted in global recognition by Tokyo HQ as best in class approach to brand strategy development.
Feb 2000 - May 2005
4 education records
Karen Tam - Fractional Cmo For Technology Startups education
Education record
Lean Six Sigma - Yellow Belt
Ba Honours, Economics
Education record
Bishop Strachan School
Education record
Caap
FAQ
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What company does Karen Tam - Fractional Cmo For Technology Startups work for?
Karen Tam - Fractional Cmo For Technology Startups works for Karen Tam Consulting.
What is Karen Tam - Fractional Cmo For Technology Startups's role at Karen Tam Consulting?
Karen Tam - Fractional Cmo For Technology Startups is listed as Business Growth Advisor and Fractional CMO at Karen Tam Consulting.
What is Karen Tam - Fractional Cmo For Technology Startups's email address?
AeroLeads has found 1 work email signal at @rogers.com for Karen Tam - Fractional Cmo For Technology Startups at Karen Tam Consulting.
What is Karen Tam - Fractional Cmo For Technology Startups's phone number?
AeroLeads has found 3 phone signal(s) with area code 416 for Karen Tam - Fractional Cmo For Technology Startups at Karen Tam Consulting.
Where is Karen Tam - Fractional Cmo For Technology Startups based?
Karen Tam - Fractional Cmo For Technology Startups is based in Toronto, Ontario, Canada while working with Karen Tam Consulting.
What companies has Karen Tam - Fractional Cmo For Technology Startups worked for?
Karen Tam - Fractional Cmo For Technology Startups has worked for Karen Tam Consulting, Karen Tam Consulting, Fractional Cmo, The Forge Mcmaster, Isobar, and Balmoral Marketing.
How can I contact Karen Tam - Fractional Cmo For Technology Startups?
You can use AeroLeads to view verified contact signals for Karen Tam - Fractional Cmo For Technology Startups at Karen Tam Consulting, including work email, phone, and LinkedIn data when available.
What schools did Karen Tam - Fractional Cmo For Technology Startups attend?
Karen Tam - Fractional Cmo For Technology Startups studied at Lean Six Sigma - Yellow Belt.
What skills is Karen Tam - Fractional Cmo For Technology Startups known for?
Karen Tam - Fractional Cmo For Technology Startups is listed with skills including Digital Marketing, Strategic Planning, Advertising, Market Research, Public Relations, Social Media, Brand Development, and Integrated Marketing.
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