Karen Tam - Fractional Cmo For Technology Startups

Karen Tam - Fractional Cmo For Technology Startups Email and Phone Number

I help tech startups fix growth challenges | Strategic Advisor and Coach to CEOs | Customer Experience Advocate | Team Leader | GTM Strategies | Customer Acquisition & Retention | Digital Transformation @ The Forge McMaster
hamilton, ontario, canada
Karen Tam - Fractional Cmo For Technology Startups's Location
Toronto, Ontario, Canada, Canada
Karen Tam - Fractional Cmo For Technology Startups's Contact Details

Karen Tam - Fractional Cmo For Technology Startups work email

Karen Tam - Fractional Cmo For Technology Startups personal email

n/a

Karen Tam - Fractional Cmo For Technology Startups phone numbers

About Karen Tam - Fractional Cmo For Technology Startups

I help technology startup founders and CEOs fix growth challenges by putting the customer at the core of all business decisions and by helping founders and their teams draw customers in vs pushing the product out to drive revenue. As an objective outsider, I'll help you identify your blind spots, and then devise a plan on how to address your challenges. My practice focuses on 2 types of start-ups:1. Early stage - by helping you validate product market fit, define your brand strategy and target audience, and act as the voice of your customer. I function as your UX/UI lead for your Product and Development teams as you build out your solutions. I also offer operational and team leadership expertise by acting as an objective business advisor and mentor to founders and CEOs2. Growth stage - once you have found product market fit, I'll help you develop marketing strategies to build brand awareness, drive leads, conversions and customer acquisitions, and build and train your marketing staffMy ideal client is a non-marketing founder or CEO who is currently wearing too many hats with not enough functional expertise in key functions such as strategy, marketing, customer experience and operations. They need a growth focused business partner/second in command to help them figure out how to navigate their path forward.Clients hire me to:- Review their current SaaS solution to ensure it is ready for market- Develop their go-to-market strategy- Conduct market and competitive reviews and define their ideal target- Support or lead the development of their brand strategy (messaging), business and marketing plans- Support your fundraising requirements- Evaluate and recommend a new marketing approach- Train their marketing staffEngagements are customized based on your specific requirements and available as an ongoing retainer (10-20 hours per week) or on a project basis.Book a FREE discovery call to see if we are a good fit for each other:Email: karenkltam@gmail.com

Karen Tam - Fractional Cmo For Technology Startups's Current Company Details
The Forge McMaster

The Forge Mcmaster

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I help tech startups fix growth challenges | Strategic Advisor and Coach to CEOs | Customer Experience Advocate | Team Leader | GTM Strategies | Customer Acquisition & Retention | Digital Transformation
hamilton, ontario, canada
Employees:
23
Karen Tam - Fractional Cmo For Technology Startups Work Experience Details
  • Karen Tam Consulting, Fractional Cmo
    Fractional Cmo
    Karen Tam Consulting, Fractional Cmo Mar 2021 - Present
    Toronto, Ontario, Canada
    Startup experience includes:Banty (early stage virtual medicine SaaS company):- defined their product and user experience- provided strategic leadership for their virtual CME (Continuing Medical Education) business- created their investor pitch deck - created of their brand strategy - provided strategic direction for their website content- helped them achieve Ontario Health complianceAPTX/AdvancePro Technologies (ERP/Inventory Management SaaS)- conducted market and competitive review- mapped out their customer journey- brand positioning and go to market recommendations- conducted UX/UI review of their revamped SaaS solution- created financial model, business plan and investor deck
  • The Forge Mcmaster
    Brand And Marketing Mentor
    The Forge Mcmaster 2022 - Present
    Toronto, Ontario, Canada
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  • Isobar
    Senior Strategist
    Isobar Mar 2019 - Aug 2020
    Toronto, Canada Area
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  • Balmoral Marketing
    Vice President, Strategy And Client Relations
    Balmoral Marketing Sep 2017 - Feb 2019
    Toronto, Canada Area
  • Olg
    Head Of Brand Marketing And Customer Acquisition - Internet Gaming (Saas)
    Olg Oct 2012 - Jan 2017
    Toronto
    Set up business operations for Ontario's only regulated internet gambling website - PlayOLG.ca. Achieved aggressive first year registration target and market share objective despite regulatory and technology constraints. - Established Acquisition marketing team and defined operational processes, policies and guidelines for the new business- Key management team member involved in defining product requirements to meet customer expectations for the new iGaming platform and customer acceptance testing- Developed the PlayOLG brand strategy, leveraging consumer insights to carve out a unique position for OLG's only line of business with direct competition- Oversaw marketing team responsible for driving brand awareness, website traffic and customer acquisition, using mass media, digital media (display, video, search, social media), direct mail/email, eCRM, PR, sponsorships, and consumer activations.
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  • Karen Tam & Associates
    Founder & Chief Marketing Strategist
    Karen Tam & Associates Aug 2006 - Oct 2012
    Toronto
    Independent consultant to top-tier B2C and B2B marketing organizations that require strategic development and execution of programs to accelerate company results. Highlights include:- Intuit Canada (Quickbooks) - Conducted and evaluated historical customer acquisition marketing efforts and developed new strategy to drive growth. Retooled agency roster and management.- Rogers Digital Media - Launched new behavioural targeting digital media products to Canadian advertisers during the early days of using data for audience targeting (programmatic advertising)- Agency 59 - generated an incremental $2 million in billings for advertising agency's largest account (CAPP - Oil Sands) in 5 months and won the Natural Gas account from the same client.- Mayhew & Associates - Led strategic planning for the repositioning of the Mayhew brand. Developed new corporate website, client case studies and sales collateral.
  • Iprimate Communications
    Director Of Client Services
    Iprimate Communications Jun 2005 - Mar 2006
    Toronto
    Pioneered content marketing for Microsoft by launching Microsoft Home Magazine to promote the digital lifestyle for the consumer segment.
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  • Fuji Photo Film Canada Inc
    Director, Marketing Communications
    Fuji Photo Film Canada Inc Feb 2000 - May 2005
    Toronto
    Led strategic direction and development of the Fujifilm master brand to address industry transition from film to digital which resulted in global recognition by Tokyo HQ as best in class approach to brand strategy development.
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Karen Tam - Fractional Cmo For Technology Startups Skills

Digital Marketing Strategic Planning Advertising Market Research Public Relations Social Media Brand Development Integrated Marketing Social Media Marketing Project Management Marketing Strategy Strategy Integrated Marketing Communications Planning Management Marketing Leadership Business Development Online Advertising Agency Relationship Management Sponsorship Management Event Marketing Market And Competitive Analysis Research And Analytics Advertising/mass Media Direct Marketing/crm Campaign Optimization Acquisition Marketing Ecrm/email Marketing Display And Video Advertising Seo/sem Content Marketing Programmatic Media Buying Web Analytics Retargeting Business Process Development Financial Management Experience Vendor Relationship Management Continuous Improvement Government Procurement Customer Relationship Management Digital Media Search Engine Marketing Digital Strategy Customer Insight Web Analytics Segmentation Pay Per Click Business Strategy B2b Marketing Analytics

Karen Tam - Fractional Cmo For Technology Startups Education Details

Frequently Asked Questions about Karen Tam - Fractional Cmo For Technology Startups

What company does Karen Tam - Fractional Cmo For Technology Startups work for?

Karen Tam - Fractional Cmo For Technology Startups works for The Forge Mcmaster

What is Karen Tam - Fractional Cmo For Technology Startups's role at the current company?

Karen Tam - Fractional Cmo For Technology Startups's current role is I help tech startups fix growth challenges | Strategic Advisor and Coach to CEOs | Customer Experience Advocate | Team Leader | GTM Strategies | Customer Acquisition & Retention | Digital Transformation.

What is Karen Tam - Fractional Cmo For Technology Startups's email address?

Karen Tam - Fractional Cmo For Technology Startups's email address is ka****@****ers.com

What is Karen Tam - Fractional Cmo For Technology Startups's direct phone number?

Karen Tam - Fractional Cmo For Technology Startups's direct phone number is +141684*****

What schools did Karen Tam - Fractional Cmo For Technology Startups attend?

Karen Tam - Fractional Cmo For Technology Startups attended Lean Six Sigma - Yellow Belt, Queen's University, Bishop Strachan School, Caap.

What skills is Karen Tam - Fractional Cmo For Technology Startups known for?

Karen Tam - Fractional Cmo For Technology Startups has skills like Digital Marketing, Strategic Planning, Advertising, Market Research, Public Relations, Social Media, Brand Development, Integrated Marketing, Social Media Marketing, Project Management, Marketing Strategy, Strategy.

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