I help technology startup founders and CEOs fix growth challenges by putting the customer at the core of all business decisions and by helping founders and their teams draw customers in vs pushing the product out to drive revenue. As an objective outsider, I'll help you identify your blind spots, and then devise a plan on how to address your challenges. My practice focuses on 2 types of start-ups:1. Early stage - by helping you validate product market fit, define your brand strategy and target audience, and act as the voice of your customer. I function as your UX/UI lead for your Product and Development teams as you build out your solutions. I also offer operational and team leadership expertise by acting as an objective business advisor and mentor to founders and CEOs2. Growth stage - once you have found product market fit, I'll help you develop marketing strategies to build brand awareness, drive leads, conversions and customer acquisitions, and build and train your marketing staffMy ideal client is a non-marketing founder or CEO who is currently wearing too many hats with not enough functional expertise in key functions such as strategy, marketing, customer experience and operations. They need a growth focused business partner/second in command to help them figure out how to navigate their path forward.Clients hire me to:- Review their current SaaS solution to ensure it is ready for market- Develop their go-to-market strategy- Conduct market and competitive reviews and define their ideal target- Support or lead the development of their brand strategy (messaging), business and marketing plans- Support your fundraising requirements- Evaluate and recommend a new marketing approach- Train their marketing staffEngagements are customized based on your specific requirements and available as an ongoing retainer (10-20 hours per week) or on a project basis.Book a FREE discovery call to see if we are a good fit for each other:Email: karenkltam@gmail.com
Listed skills include Digital Marketing, Strategic Planning, Advertising, Market Research, and 46 others.
