Expand membership base with strategic marketing campaigns driving membership acquisition, and develop marketing communications to retain and deepen member engagement. Create donor centric communication across all communication leading to increased donations. Develop strategic PR campaigns and strengthen media relations to elevate the YMCA of Silicon Valley brand.Chairperson for the YMCA of Silicon Valley 150th Anniversary Celebration responsible for managing event teams, logistics, and all marketing materials.

Coached authors how to leverage their brand with non-profit organizations through speaking engagements and partnerships. Developed partnerships for authors with non-profit agencies to align with key organization fundraising efforts. • Authored and sold 6,000 books in one week, surpassing industry standards, by partnering with a non-profit agency and launching a strategic social media campaign.• NPR (National Public Radio) interview secured for a first-time author through engaging press packet materials and partnership with a non-profit organization.• Doubled attendance for a women’s networking group from previous event with a strategic marketing plan including email campaign, increased social media presence and PR.• Developed and presented a community outreach plan to leadership for a national women’s networking organization that will be implemented Fall 2016.

Managed and led multiple teams of vendors and sub-contractors to deliver cutting-edge marketing solutions to create brand awareness for numerous non-profit agencies. • Increased open rate to 32% from 18% with donor-centric email campaign to drive event attendance for yearly fundraising luncheon.• Created a community outreach, training program for Kraft Corporation, training over 80 small business owners on SWOT analysis and B2B marketing strategies. • Raised event awareness 51% by creating a dynamic event branding that required buy-in from key government stakeholders in DC.• Branded a new non-profit event and constructed a marketing campaign to drive attendance for a 3 day event.• Served as the team-lead creating the strategic communications plan for CEO level fundraising efforts for the YWCA. • Designed and launched the brand, website and donor messaging for an educational non-profit.

Cultivated strong and profitable account relationships serving as the firm’s primary point of contact for all client matters. Developed new relationships with Fortune 100 corporations for several non-profit clients. Managed the creative process for projects reducing the timeline and costs. • Increased project profitability by 40% through expansion of vendor relationships and negotiating cost effective contracts. • Grew sponsorship revenue for a non-profit client 50% by establishing C-level sponsorship program for corporations.• Tripled attendance for a government non-profit event with rebranding, increased PR efforts, and inviting and confirming participation of CEO’s of major corporations to the event.• Secured attendance of 5 CEO’s from major corporations using a unique boxed CEO invitation including a video invitation.

Grew revenue by 75% within a key national technology account. Increased billings through relationship development and client management of the top 5 key accounts.

Responsible for selling west coast regional advertising space in monthly gourmet food magazine.