Karen Townsend Hagens Email and Phone Number
Karen Townsend Hagens work email
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Karen Townsend Hagens personal email
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As an accomplished pharmaceutical & healthcare comms executive, I am passionate about delivering internal and external communications strategies that deliver sustainable results. I have revitalized numerous corporate and product communications functions by developing and leading high performing teams aligned with business strategies. People I work with describe me as an empowering, strategic leader. I think of myself as someone who inspires others through authentic leadership, relationship building and mutual respect. I'm now bringing these same leadership and communication skills to private clients via my communication consultancy: KTH Communications, LLC. Contact me at karen@kthcomms.com for more information. Career highlights and capabilities listed below:☛ Developed integrated PR/Marketing strategies partnering with matrixed US and global marketing, medical, regulatory, investor relations and legal teams. ☛ Revitalized communications teams to standardize internal and executive communications approaches to improve employee engagement, retention and attract key talent. ☛ Increased press exposure for senior executives and spearheaded public relations campaignsgenerating speaking engagements and hundreds of Tier 1 stories in online, print and broadcast media. ☛ Developed internal and external critical crisis management campaigns to address product recalls and shortages, preserve business credibility and minimize reputational risk. ☛ Demonstrated ability to lead by example across matrixed organizations, building high-performance communications departments that consistently surpass expectations. ☛ Crafted messaging, editorial content and led in-depth media preparation leading to dozens of earned media placements in top tier outlets including Associated Press, Reuters, Bloomberg, Fortune and Business Insider. COMMUNICATION LEADERSHIP CAPABILITIESCorporate and Product Communications | Strategic Messaging | Media Relations | Social Media | Crisis Communication | Thought Leadership | Internal Communications | External Communications | Employee Value Proposition | Patient Advocacy | Community Relations | Crisis Management | Reputation Management | Change Management | PR | Marketing | Presentation Skills | Team Development To make a new connection or discuss how I can help your organization succeed, contact me at: ✉Karen@kthcomms.com
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Owner And FounderKth CommunicationsRaleigh, Nc, Us
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Owner & FounderKth Communications Dec 2022 - PresentHealthcare communications consulting practice providing Corporate Communications, Thought Leadership, Media Training, Product Communications, Marketing Communications, Employee Engagement and Internal Communications support to a variety of Healthcare clients.
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Vice President Global Corporate CommunicationsWorldwide Clinical Trials Aug 2021 - Dec 2022Research Triangle Park, Nc, UsTasked with rebuilding and inspiring a junior communications team to the next level during a time of explosive company growth from 1700 employees to 3000. Responsible for the development and execution of a comprehensive vision and strategy for internal and external communications that elevates and amplifies Worldwide Clinical Trial’s brand, mission, and vision. The goal was to inspire employees and attract future ones by clearly communicating the company’s leadership position and unique qualities within the CRO space. ✔ Accelerated change management efforts to improve internal communications standards for clarity, volume reduction resulting in above average benchmarks for employee communications and global all hand live events.✔Led strategic planning and creation of an employee value proposition that launched internally and externally to improve employee retention and attract key talent. ✔Developed an Employee Brand Ambassador program including training and launch that raised the level of participation in social sharing platform from 8% of employees to 22% of employees within 4 months.✔Directed external media efforts including Thought Leadership, along with coordination of all customer announcements and senior executive coaching for media and speaking engagements. -
Senior Vice President/Senior DirectorApco Worldwide Sep 2019 - Aug 2021Washington, Dc, UsLead the Southeast health care practice providing expertise in product launches, media relations, issues advocacy, message/strategy development, stakeholder engagement, health policy, patient advocacy, thought leadership, internal communications, employee engagement, account management and crisis communications to a variety of health care clients, including corporations, non-profit organizations, bio-pharmaceutical companies and associations.✔ Served as senior advisor and client relationship manager to key health accounts in the vaccines, gene therapy, rare disease, and COVID-19 therapeutic areas, with an additional focus on public affairs, advising such clients as United Health Group.✔ Current and past clients range from large to small such as Novavax, Astellas/Audentes, Allergan Aesthetics, BPL, Detect, and Amarin Pharmaceuticals.✔ Led one of APCO’s largest Product Communication Launches in the Cardiovascular Therapeutic area for Amarin pharmaceuticals, resulting in placements in top-tier media and trades such as: The Associated Press, Good Morning America, Reuters, CNBC, Bloomberg, Endpoint news, & Fierce Pharma. -
Independent Healthcare Communications Consultant And OwnerKth Communications Jul 2019 - Sep 2019Healthcare communications consulting practice providing Corporate Communications, Product Communications, Marketing Communications, Scientific Communications, Advocacy & Public Affairs and Internal Communications support.
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Head, Us Pharma Communications Gsk - Senior DirectorGsk 2017 - Jun 2019Brentford, Middlesex, GbPromoted by this global healthcare company to establish a comprehensive internal, external, digital & advocacy communications strategy across six respiratory and specialty brands. Partnered with matrixed global and US marketing, medical, regulatory, investor relations and legal teams to design unified messaging to drive reputation, branded, and unbranded business objectives. Served as lead media spokesperson with hundreds of media outlets and reporters. Directed six internal and external communications professionals. Managed a $2M+ annual budget. ✔ Developed media relations strategies to enhance corporate reputation and grow top-tier consumer and trade relationships for the US Respiratory and Specialty division.✔ Created thought leadership program for senior executives resulting in multiple speaking engagements and earned media placements in the Associated Press, Reuters, Bloomberg, Fortune and Business Insider. ✔ Implemented successful internal and external communications strategy to overcome blockbuster product (Advair) going generic. Received “winners circle” award for the success of the Advair strategy. -
Interim Vice President Us Pharma CommunicationsGsk Jul 2018 - Jan 2019Brentford, Middlesex, GbNamed to serve in this interim role following the unanticipated vacancy of the US Pharma Communications Vice President. Provided leadership for all internal and external US communications. Supervised 35 communications professionals. Led communications strategy during a significant organizational restructure.
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External Communications Director/RespiratoryGsk 2015 - 2017Brentford, Middlesex, GbPromoted to turnaround an underperforming PR function while directing media relations, advocacy group partnerships and external communication activities across the respiratory and metabolic portfolio. Responsibilities included branded and unbranded PR responsibilities including social media and patient advocacy relationships.✔ Assessed organization, initiated personnel changes, onboarded new agency to align vision and aspirations with department goals and business objectives.✔ Built strong relationships with functional leaders, global counterparts and top-tier media to drive multiple patient and health care professional unbranded education campaigns. ✔ Partnered with social media digital team to develop brand guidelines resulting in the first GSK twitter post for a branded product.✔ Developed first communications booth experience at national conference with an interactive “Walk in my Shoes” exhibit to help medical professionals empathize with their patients. ✔ Enhanced corporate belief in the value of PR/External communications resulting in an increased annual PR budget equaling 12 times more than the original budget.
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Internal Communications DirectorGsk 2010 - 2015Brentford, Middlesex, GbSelected to build an internal communications team to provide strategic clarity on business objectives for 5,000 sales associates and their senior leadership across eight business units. Sourced and developed a diverse team of 10 high performance communication professionals. ✔ Introduced Voice of Customer (VOC) strategy including hundreds of conversations with customers, senior executives and sales associates to gain buy in for communication changes.✔ Developed standardized communications approach allowing sales professionals to maintain their focus on sales objectives.✔ Reduced communication volume by 40% while improving value evidenced by year over year increases in positive feedback across multiple questions in annual field communications surveys. ✔ Received recognition from CEO at companywide town hall as an example of innovation at GSK.
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Vaccines Sales Operations & Planning ManagerGsk 2007 - 2010Brentford, Middlesex, GbAligned all strategies and tactics to ensure annual divisional sales growth targets were achieved. Drove planning and managed field operations during time of explosive growth in US Vaccines division. ✔Developed strategic communication plans with Marketing, Sales Training and Vaccine stakeholders to ensure maximum impact. ✔ Launched 4 products and executed 2 field expansions.
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Internal Communications ManagerGsk 2005 - 2007Brentford, Middlesex, GbProvided vision and direction to internal creative design team and agencies to develop field campaigns, print materials, prototypes, presentations and brand identities. Developed strategic internal communication plans with Marketing, Sales Training and Vaccine stakeholders to ensure employee engagement.
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Pharmaceutical Sales RepresentativeGsk Oct 2004 - Oct 2005Brentford, Middlesex, GbAchieved over 314% of Targeted Growth for the Launch of Requip for RLS, resulting in the # 4 spot in the Region for Requip Market Share. (This while out of territory for the last month of the quarter due to Hurricane Katrina)Part of team which grew Advair Volume over 17% in the Winter Quarter and 5% in the Spring Quarter. This resulted in a top ranking position within the SouthEast division.Trained and sold the following GSK products
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Pharmaceutical Sales RepresentativeBayer Pharmaceuticals 2003 - 2004Leverkusen, North Rhine-Westphalia, DeGrew Avelox market share 4% in a nine-month period resulting in a top ranking position in division. Received multiple awards for sales growth and market share achievements. Increased Levitra market share approximately 7 % in a nine-month period. Initiated, developed, and signed a hospital to an IV antibiotic contract. Received multiple awards from management for sales growth and market share achievements. -
Marketing DirectorBroadscape.Com 2000 - 2003Established marketing strategies, met with potential retail distributors and secured a national distribution channel to sell BroadScape software products through Office Depot. Promoted and sold line of patented software applications to computer industry leaders. Secured partnerships and affiliations with dozens of Internet businesses.
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Tv Reporter And AnchorWgno Tv - Abc 26 News 1996 - 2000Generated and developed daily story ideas, reporting live on air as an anchor and reporter. Conducted research on a variety of topics ranging from crime, health, medicine, parenting, religion and finance. Established a weekly Children First segment focused on children's health issues in alliance with Children's Hospital of New Orleans.
Karen Townsend Hagens Skills
Karen Townsend Hagens Education Details
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Loyola University New OrleansBroadcast Journalism -
Michigan State UniversityCommunications
Frequently Asked Questions about Karen Townsend Hagens
What company does Karen Townsend Hagens work for?
Karen Townsend Hagens works for Kth Communications
What is Karen Townsend Hagens's role at the current company?
Karen Townsend Hagens's current role is Owner and Founder.
What is Karen Townsend Hagens's email address?
Karen Townsend Hagens's email address is kh****@****ide.com
What schools did Karen Townsend Hagens attend?
Karen Townsend Hagens attended Loyola University New Orleans, Michigan State University.
What are some of Karen Townsend Hagens's interests?
Karen Townsend Hagens has interest in Children, Politics, Education, Science And Technology, Arts And Culture, Health.
What skills is Karen Townsend Hagens known for?
Karen Townsend Hagens has skills like Pharmaceutical Industry, Pharmaceutical Sales, Product Launch, Leadership, Sales Operations, Cross Functional Team Leadership, Strategic Planning, Management, Strategy, Public Relations, Strategic Communications, Marketing.
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