Karen Lewis Email & Phone Number

Brisbane, Qld, Au

Sydney, New South Wales, Au

Monsta Media Group - The Ultimate Digital Media & Marketing Agency - The Digital Revolution Is Here! | Monsta Media Group brings you the Digital Revolution in Media & Marketing. Delivering exceptional outcomes in the rapid growth for small and medium business enterprises through premium lead generation, social media, paid advertising

Sydney, Nsw, Au

Consulting on enterprise cloud transformation. Consortium of like-minded professionals, leveraging each other's competencies and capabilities. Enabling acceleration in rapidly changing environments Integrating distributed technology owners to maximize business decisions. Ensuring ROI by data-driven decision-making makingDelivering business, and technology investment through data-driven solutions, cloud FinOps. Guiding enterprise agile, digital transformation from adoption to maturity.

Melbourne, Victoria, Au

Leading and defining marketing and digital strategy for HICAPSDefining brand position, CVP and architecture Development of unified experience across terminal and digital claimsManaging advertising and growth metrics from acquisition to retention and loyalty Helping define customer experience across multiple channelsGrowth management into new marketsBuilding to an Omnichannel experience for customers

Greenwich, New South Wales, Au

Responsible for 4X growth metrics through digital advertising and digital experience Responsible for growth marketing and audience strategy including organic( Content/SEO/CRO) and paid digital growth, affiliate opportunities and other customer data related acquisition and reactivation projectsManagement of MarTech roadmapPartnering with CRM, Data and Product teams to develop audience segmentation approach for marketing to maximise conversion and ROIOwnership of App acquisition strategy, both paid and ASO as well as onsite experimentation pipeline to maximise CROManagement of budget across digital and marketing including being responsible for financial reporting to C-Suite and the Board

Sydney, Nsw, Au

Growth of digital talent and reformatting the famous AMY awards through membership and branding to increase revenue by >30% Creating successful Digiday events to build brand and revenue and increasing Social following by 15%Redefining the brand and proposition of AIMIA Representing the Digital and Technology industry in Australia at board level Management of the board and assisting the ChairmanAdvisory position the Australian Government on becoming a digital economySetting the vision and strategic roadmap for D+T as part of the broader association group (ADMA)

North Sydney, Nsw, Au

Integrated brand for Ecommerce and Digital Marketing business linked through Data InsightsDrove lead generation initiatives through Social and Marketing Automation that resulted in >65% increase in qualified leads for new businessIncreased brand awareness through Social Media and PR by >40% Implementing propriety Data Management Platform and building the data strategy for utilising first party custom audience data in digital marketing campaigns.Building integrated digital marketing solutions from online and offline journeys that delivers best in class user experience and marketing ROI for clients. Managing a multi-national team of Digital experts E Commerce, UX, Digital Marketing, SEO, SEM, Data & Analytics and CRO.Industry partner of Magento and Big Commerce as well as business owner and product manager of propriety catalogue aggregation for Lasoo.com.au

Haymarket, Nsw, Au

Managing a large digital marketing budget with consistent ROAS of 400% a month.Building in house digital capability from a team of 2 to 8 in 7 months across many digital disciplines while establishing internal identity and brand as a key department to the business. Saved >$1m in operational cost by on boarding Marketing Automation through SalesForce Marketing CloudLead generation efforts increased qualified leads through the optimisation of landing pages resulting in an increase of conversion rate by >30%Owner of the digital vision and roadmap. Key driver in the digital strategy and transformation for the whole company and sharing thought leadership across the global group. Development of digital marketing efficiency and content and SEO strategy to drive awareness, acquisition and advocacy. Creation of full customer journey to identify digital touch points and allow end to end digital utility to clients though multi-channel distribution. Development of strategy and on boarding new technology across digital marketing and lead nurture campaigns through marketing automation to enable better conversations and demonstrate value consistently to existing clients as well as prospects. Management of all digital channels while driving innovative strategies to better utilise customer data and relevance through CRO, personalisation and re-targeting.Development of key integrations within Salesforce CRM with GA, Google Docs and automation tools. Development of communication journeys and lead nurture campaigns

New York, Ny, Us

Development of ominchannel experienceDevelopment and growth of digital capability including the growth of a team from one to 5 with the inclusion of UX and FrontEnd capabilityResponsible for creating and expanding digital capability throughout the business as well as feeding into the Innovation framework and customer research strategyResponsible for the creation and analysis of customer journeys from prospecting, re-marketing, customer retention and loyalty Providing ongoing digital consultation and support to the business to allow us to move to a customer centric, digitally enabled businessTranslating business challenges and priorities into digital strategy and connecting to tactical execution and implementationImplementation of analytics strategy to allow of better conversion rates with A/B and MVT testingBuilding and maintaining key stakeholder relationships both internally and externally (locally and globally)Working closely with internal and external partners to develop digital and data elated marketing strategies to ensure initiative effectiveness and maximise ROIDevelopment of retail channel online

Sydney, Nsw, Au

Redeveloped a traditional brochureware website to be adaptive responsive to provide a better userexperience for mobile users, increasing traffic by 80% increasing mobile engagement by 200%,community growth increased Facebook x10 - Twitter x6 - Linkedin x2.Development and execution of content strategy through “Voice for Life” blog. Increased UV’s to 80K, creation of enterprise digital roadmap to align the business on digital activity and best practice.Successfully managed and delivered a Digital Transformation project with development of the end to end digital product for a major financial services organisation including the launch, rebuild and replatforming of an award winning website with user journeys and personalisation.Responsible for developing, implementing and reporting on the TAL.com.au website and the TAL group websites as well as contributing and implementing the Enterprise Digital Strategy for TAL.com.au.Managing the evolution of TAL.com.au to ensure the best user experience and digital best practice are incorporated at all times through out the entire project life cycle.Actively managing and overseeing digital strategy including content and search marketing to ensure greater viability as well as monitoring onsite conversion and continual testing to improve conversion rates and increase return on investment.Experience use of the Adobe stack including Adobe Experience Manager, Adobe Analytics, SiteCore 8/Mongo DB

Responsible for overseeing the day-to-day operation and management of the SEO and Experience team including workflow, resource allocation and on-going learning and development as well as ensuring the implementation of strategy with clients CMS, website and technical capabilities in mind.Project and stakeholder management of all Experience projects to ensure deadlines are met and KPIs are achieved.Providing strong data analysis and insights to clients using a variety of analytics platforms to help shape future strategy and improve conversion rate.Ensuring the integration of technologies and strategies and providing thought leadership on all digital strategies.Responsible for the commercial positioning in market of our recent expansion of product offerings into UX and Content and Social as well as integration of these elements into current strategies.Responsible for producing and communicating mobile strategy to web developers to ensure best practice. Overseeing Analytics projects in line with strategy on A/B testing.Managing a team of 11 nationally (8 direct reports).Clients: David Jones, Citibank, CUA, Woolworths

New York, Ny, Us

Same responsibilities as previous role but strong focus on SEO strategy, process and efficiencies within the SEO team.Additional Duties:• Managing resource within the SEO team and liaising with the Social Team and SEM team on all projects• Resource allocation and operations management• Revenue recognition and assessing revenue targets• Authoring and ensuring process compliance across the team• Project management of key SEO client accounts.• Aiding in the development of best practice documentation for search engine strategies• Leader in new business pitches including innovative SEO and Content strategies • Actively contributing to company initiatives, processes and roll-outs• Identifying new revenue opportunities within existing accounts, and actively grow accounts and client spends• Organising and running weekly team and project team meetings relating to available resource and allocation of resource• Reporting Team efficiencies and justification of head count direct to the CEOManaging an SEO team of 15 across Brisbane, Melbourne and SydneyReprise Media is part of Media Brands, part of IPGClients: Kia, Travelworld, Jetset, ING, Moneysmart, Ninemsn, Include a Charity

New York, Ny, Us

Duties:• Working with the Head of SEO and General Manager to advance the departments SEO offering commercially• Managing the SEO team and liaise with the Social Team and SEM team on all projects• Creating Digital campaigns with the integration of Social Media and SEM• Working with members of staff to enhance personal development• Involvement in business pitches and presentations• Client facing client account management• Resource allocation and operations management• Accounts reconciliation and assessing revenue targets• Enhancing internal processes and procedures• Managing large SEO projects for blue chip clients• Heavily involved in innovative link building strategies and development• Preparing search engine audit documentation • Make recommendations to clients on how they can improve their organic listings and traffic• Preparation of reports on client’s KPI’s• Keeping abreast of current search engine optimisation strategies and methods• Liaising with clients, internal account managers and technical staff to ensure campaigns are managed effectivelySkills and tools used – AWR, Google Insights, Search Engine Optimisation, Excel, content optimisation, article and press release submissions, link building, blogger engagement, Project Management, Social Media Optimisation, MajesticSEO, Google Webmaster tools, Video optimisation, PDF optimisation, Google Analytics,SEO strategies and project planning, Omniture Site Catylist, Google AnalyticsReprise Media is part of MediaBrands - IPG

North Sydney, Nsw, Au

Duties: • To manage large SEO projects for blue chip clients• Consulting on numerous clients from well known Australian brands• Preparing search engine audit documentation on clients websites• Make recommendations to clients on how they can improve their organic listings and traffic• Preparation of reports on client's KPI's• Keeping abreast of current search engine optimisation strategies and methods• Liaising with clients, internal account management and technical staff to ensure campaigns are managed effectivelyOutrider is a WPP group company and the designated search marketing agency of GroupMClients - BigPond, BP Fuel, Air Pacific, Tyco & Wormald, Eastern Portable Buildings

Duties – In my contractual role as Project Manager it was my responsibility to author and implement business wide internet marketing strategies in order to increase Natural Search results, PPC ROI and find innovative ways of increasing traffic to specially developed lead generation websites for financial products. I was actively involved in project planning, budgeting and managing in house projects to generate revenue from lead generation. I was working for clients as part of an agency to optimise, manage and develop their online marketing strategies via Pay Per Click, Affiliate marketing and Search Engine Optimisation. I undertook constant analytical reporting as well as managing a team and running a department which consisted of two Web Developers and an Online Marketing Manager. I reported directly to the Managing Director.Skills used – Adwords Editor, Yahoo Search Marketing, MSN Adcentre, Bid Management, Google Webmastertools, Google Analytics, worked with XHTML, HTML, affiliate marketing, Wordpress, Excel for reporting and modelling.

Duties – Within my role as Head of SEO I was working for clients as part of an agency to optimise, manage and develop their online marketing strategies via Search Engine Optimisation. I managed a department of 15 people which included Designers, Web Developers and SEO Juniors. I actively managed their internal training and personal development plans while also sourcing innovative SEO strategies and implementing these across the department. I also took part in the performance evaluation of staff and put together individualised “Career Roadmaps”. It was my responsibility to project manage the team and ensure projects met deadlines and performed within budget as well as meeting clients expectations and KPI’s.Detailed analytical monthly reports were presented to clients in the form of a presentation which allowed me to remain client facing within my role. I was also involved in pitches for new business with the Directors and liaised with Business Link to run seminars on SEO strategies for local businesses.Skills used – Adwords Editor, Yahoo Search Marketing, MSN Adcentre, Bid Management, Google Webmastertools, Google Analytics, worked with XHTML, HTML, MySql databases, affiliate marketing, Red Hat, LAMP, Excel for reporting and modelling.

Duties – My role was to plan and implement Pay Per Click campaigns to help enhance brand and product awareness. I prepared analytical reports and used bid management tools to optimise PPC campaigns. I was working with Affiliate networks to ensure relationships were maintained and the latest offers where promoted effectively. I actively monitored Search Engine ranking in the likes of Google, MSN and Yahoo to help maintain high search engine rankings and built and managed off site link building strategies. I created and submitted regular SEO recommendation documents to the Web Development for implementation and often ran internal training for those who wanted to learn more about SEO and PPC strategies within the development team.Skills used – Adwords Editor, Yahoo Search Marketing, MSN Adcentre, Bid Management, Google Webtools, Google Analytics, worked with XHTML, HTML, MySql databases, affiliate marketing, Red Hat, LAMP, Excel for reporting and modelling.

Pinner, England, Gb

BrilliantMedia is now Mediacom part of Group MDuties – It was my responsibility to plan and implement Pay Per Click campaigns for blue chip clients. I was in charge of managing monthly budgets and working with media plans to ensure targets were achieved. Analytics software and bid management tools were used to optimise campaigns. I worked with the Campaign Management team and Affiliate networks to ensure ROI targets were met. I presented reports periodically to clients on the performance of campaigns in order to maintain client relationships and advised on online advertising re-investment. I was working with two Search Executives in a mentoring role and reporting directly to the Search Director.Skills used – Adwords Editor, Yahoo Search Marketing, MSN Adcentre, Bid Management (manual and TD Searchware), Atlas, worked with XHTML, HTML, MySql databases, affiliate marketing, Excel for reporting and modellingClients – DVLA, Ancestry, Safestyle, Maplin, APS, DFS, PremiereLine, Airline Network

Stockton-On-Tees, Cleveland, Gb

Duties – I was responsible for the project management of client’s web projects and ensure sign off as well as managing their online marketing to improve their return on investment. I implemented and managed PPC campaigns as well as running SEO analysis and recommendations for review by the client and implementation by the development team. I wrote client specification documents for the development and design team to implement and overseen these projects. I compiled client briefs after liaising with them to establish expectations and KPI’s. I wrote and delivered training documentation and provided systems training where needed both internally and externally. I worked along side the Business Development Manager to help identify clients’ needs and compile comprehensive and realistic project briefs. I also worked closely with Business Link to offer funding to new clients and arrange seminars where I would construct and present Online Marketing Workshops. It was my responsibility to offer online marketing solutions and provide performance reports to clients. Skills used – Adwords Editor, Bid Management (manual), content management systems, writing project briefs and training documentation, providing client training on new systems, writing press releases and managing in-house advertising, writing web content and ad creative, writing and delivering presentations and seminars, website testing, Excel for reporting and modelling, worked with PHP, MySql, JavaScript, HTML, CSS, LAMP environments, Google and Ebay API’s.Clients – National Numbers, IQMS, Charles Clinkards, TheITJobBoard

Onsite website optimisation and Account Management for a range of local SME clients. Managing and optimising PPC campaigns. Reporting to the Managing Director

Company is now called Geonet SolutionsDuties:Website design, development and optimisation. Use of Yahoo Search Marketing (Overture) to promote websites once built. Working as main client liaison and reporting to the Marketing Manager. This position was paid works experience as part of my degree sandwich course and I returned to University in 2002 to complete my final year of study.

Mini Mba, Marketing

Bachelor Of Art, Multimedia

A Levels, English Literature, It, Sociology

Gcses