- In charge of the creation of monthly social media content calendars- Develop and implement social media campaigns to coincide with launches, promotions, and seasonal events- Write compelling and creative copy for social media posts including captions, headlines, and promotional content- Monitor industry trends and adapt content to include timely and relevant topics- Manage day-to-day handling of all social media platforms such as Instagram, TikTok, and Telegram- Liaise… Show more - In charge of the creation of monthly social media content calendars- Develop and implement social media campaigns to coincide with launches, promotions, and seasonal events- Write compelling and creative copy for social media posts including captions, headlines, and promotional content- Monitor industry trends and adapt content to include timely and relevant topics- Manage day-to-day handling of all social media platforms such as Instagram, TikTok, and Telegram- Liaise with external brands to identify mutually beneficial partnerships that expand our reach- Coordinate with influencers to promote our products, ensuring alignment with our brand image- Manage live sessions on TikTok to drive real-time interaction and engagement with our community Show less

Campaign Management and Reporting:- Spearheaded NEA Dengue campaign that brought short film 'My Dad's Job' to over 100,000 views- Optimised digital ads performance by tracking metrics (i.e. CTR and CPC) using Google Analytics and Facebook Ads Manager to boost engagement and reach for 3 campaigns- Planned and scheduled the release of assets for various media channels YouTube, IG, FB, TikTok, Discord and internal platform- Analysed metrics such as reach and engagement and and… Show more Campaign Management and Reporting:- Spearheaded NEA Dengue campaign that brought short film 'My Dad's Job' to over 100,000 views- Optimised digital ads performance by tracking metrics (i.e. CTR and CPC) using Google Analytics and Facebook Ads Manager to boost engagement and reach for 3 campaigns- Planned and scheduled the release of assets for various media channels YouTube, IG, FB, TikTok, Discord and internal platform- Analysed metrics such as reach and engagement and and presented insights on target audience for future campaignsDigital Production for 'Nuggets by Viddsee':- Ideated video concepts for 'Chatterbox', 'Can We Agree?', and 4 influencer shows. - Sourced for over 30 talents and influencers suitable for 'To My Younger Self', 'Chatterbox', and more- Edited vertical short-form content for show 'Talk To The Streets' for TikTokContent Creation:- Produced content for social media channels like FB, IG and TikTok (highest impression of 1 million)- Created and laid out engaging content for bi-weekly eDMs that increased clicks and reached out to 10,000 SG subscribers- Developed effective copies for both social media and eDM content that were both impactful and exciting Show less

- Designed social media assets to boost their branding- Planned out social media calendar- Developed brand strategy for sub-brand 'Zhng It!' which specialises in vegan and vegetarian sauces- Crafted copies for Zhng It!'s product descriptions according to brand tone

Managed Pedro's Virtual Wardrobe for their Spring Collection by curating about 75 outfits to match with their products

- Managed the onboarding process by preparing about 200 induction packs and creating new employee's staff cards- Assisted in the creation of employee personnel files and employment contracts- Promoted and encouraged the usage of social media app "Workplace" for HR Branding Campaign to about 100 employees- Conducted Anti-Money Laundering reports on the department's vendors for name screening and checked for any positive hits