Senior Vice President
New York, Ny, Us
Provided managerial and strategic leadership for a range of public health initiatives that engage consumers as well as the healthcare providers that serve them. Crafted campaign strategies, messages, and materials related to preventive health and chronic disease management, including topics such as breast and cervical cancer screening, well-baby visits, youth tobacco use, brain health, and kidney disease. Experience reaching underserved, diverse audiences through digital and social channels as well as through trusted community partners such as community health centers, faith-based organizations, and maternal health organizations. Has helped a variety of public health agencies develop, strengthen, and implement brands in order to showcase their value across multiple audiences. Understands the role of research in informing and evaluating the success of public health materials and programs, and conducts primary and secondary research and applies results. Roles and projects included:- Project Director for a large-scale HHS awareness campaign to educate older Americans about brain health. - Project Director for a CDC-funded gynecological cancer awareness campaign.- Project Director on a lupus awareness initiative that encourages young African American and Latino women to take action on their health.