Karen Yurie Tookuni Email & Phone Number

Waxhaw, Nc, Us

Orlando, Fl, Us

•Developed marketing and digital strategic plan to Magic Village Yards and Magic Village Views, luxury vacation homes condominiums with 373 villas with hotel services. •Led marketing and communications disciplines for the hospitality area, implementing procedures and establishing goals for the area. •Responsible for the e-strategy and management of e-commerce initiatives in the US domestic market and all international source markets. •Managed MV Yards website revamp increasing 128% in room night production and 215% in revenue year over year.•Implemented local partnerships to promotional and co-branding initiatives as The Mall at Millenia shopping package.•Created and executed a PR program to the hospitality products in the domestic market and in main international source markets, getting exposure to specific target audiences. •Developed media plan and advertising campaigns online and offline, including SEM, display/retargeting campaigns, and ads in the airline in-flight magazines and tour operators’ directories.•Supported the properties’ new branding projects pull-through.•Created promotional offers: plan, execution, tracking, evaluation.• Supported the sales team creating promotional online and offline materials.•Managed the social media strategy and content calendar for the properties and two food & beverage outlets (Facebook, Instagram, Google my Business, Yelp). Improved engagement rate in Facebook to 13% for the Magic Village profile and 15% for the Villaggio Restaurant.• Implemented the communication lifecycle for the homeowner, developed communications templates, and the monthly e-newsletter, shifting it recently to a video news program. • Designed more than 51 new operational materials, artwork for updated external and internal signage projects.•Handled all marketing projects partnering with a social media agency, a PR agency, an internal designer and an external designer.

Bethesda, Md, Us

• Implemented eCommerce and marketing projects in-language and in-mar ket.• Partnered with corporate global digital teams to support the content strategy and acquisition marketing effort for Portuguese language website – marriott.com.br. Supported the launch of the new transactional site platform in 2016.• Implemented Brazil Digital 3-year plan, including expanded partnerships with OTAs: implementation of marketing and merchandising campaigns with global and local OTAs.• Supported Marriott Rewards growth strategy in the region leading and implementing initiatives, new communication channels in-language.• Developed and launched above property social media presence in market to drive awareness, relevance and brand preference in country. Launched Marriott Rewards profiles on Facebook (179k fans) and Instagram (1.2k followers) with a growing engagement rage. • Led the regional partnership and airlines promotions with the director of field marketing, developing and vc executing a dynamic promotional calendar (7 campaigns in Q1/Q2, being 3 of them for the first time – Copa/Avianca/Multiplus). • Supported brand marketing strategy and local partnerships to improve brand presence in Brazil, generating incremental revenue to Marriott International hotels. • Launched new communications channels in-language to Brazilian market, as solo email campaigns and Marriott Rewards lifecycle emails. And Supported marketing needs of the new openings in country.

Rio De Janeiro, Rj, Br

• Led the mall business positioning workshop and implement brand strategy in local market.• Accountable for measurement and analysis of all marketing initiatives and sales outcomes.• Developed the annual marketing plan. • In charged of all marketing projects, advertising campaigns in massive media channels and events to drive and increase customer flow at the mall.• Managed advertising, public relations, digital and social media agencies. • Managed the store tenants relationship program (300 store tenants) and responsible for the mall customer service.• Presented the marketing monthly report to stakeholders and team.

Curitiba, Paraná, Br

• Developed the marketing strategic plan for the hotel chain (corporate and 12 hotels in Brazil plus 1 in Asunción), managing a marketing annual budget and executing the online and offline media plan for national and international markets.• Launched Bourbon’s first international unit, in Asunción-PY.• Developed strategic partnerships to promotional and co-branding initiatives. • Launched the company’s social media strategy for 13 hotels and above property.• Spearheaded internal communications with the HR department.• Improved company’s eCommerce strategy and implemented digital sales tools. • Crisis management.• Responsible for organizing sales team participation on tradeshows in national and international markets (Europe, US and Latin America).• Participated in the company’s multidisciplinary board attending monthly meetings.

Bethesda, Md, Us

• Developed marketing and digital strategic plan to Marriott Cluster in Brazil (6 hotels).• Implemented local partnerships to promotional and co-branding initiatives (Amex, Dior, etc). • Supported brand efforts in Brazil and hotels’ Business Positioning process. • Created and executed Public Relations plan to Marriott Brazil Cluster and managed crisis.• Developed cluster’s media plan and advertising campaigns online and offline.• Led marketing and communications disciplines in Brazil. And provided discipline trainings to Brazilian Communications leaders on property and managers/directors of sales.• Supported Marriott International marketing projects pull-through.• Created and promoted Cluster promotional offers: plan, execution, tracking, evaluation.• Enhanced Brazilian hotels’ exposure on Marriott channels in national and international markets.• Supported cluster and on property’s sales team creating promotional materials and organizing hotels’ participation on national and international tradeshows. • Responsible for the e-strategy and management of e-commerce initiatives in Brazil.• Developed and executed Cluster messages’ calendar to Brazilian market.• Managed cluster B2B loyalty program – Preference Plus Brazil.• Provided communications support to Marriott Brazil Business Council and actively participated on the Brazilian social responsibility committee, especially supporting communications plan for social responsibility programs.

• Developed property’s strategic marketing/communications plan with the hotel Director of sales; developed local partnerships to promotional and co-branding initiatives; planned and implemented hotel’s Public Relations activities, promotional campaigns and hotel’s outlets (spa and restaurants). Created communications materials to support the sales team. Was the hotel brand positioning guardian. Developed the hotel’s strategy to promote the Olympic Torch Relay in Rio, getting a huge media exposure in main TV channels, newspapers, websites and radios.

Public Relations, Communications, Marketing

Master'S Degree, Marketing, Communications And Business