Karen Toor Email and Phone Number
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Karen Toor is a dynamic and results-driven professional with repeated success in accelerating customer acquisition and raising brand awareness in competitive environments. By taking an entrepreneurial approach, she can keep established brands fresh, maximize market share, and effectively reach new audiences. In addition, by creating a unified identity across all collateral and messaging on a global scale, Karen leverages brand recognition to drive demand generation and penetrate new markets. A persuasive communicator, Karen excels at establishing trust with C-level executives and other key decision makers to gain buy-in for large-scale initiatives. Under her leadership, she has launched and transformed global in-house content studios to centralize creation of digital and traditional content, improving quality, consistency, and relevance. In addition, she is an accomplished leader able to inspire multinational teams to deliver high-impact integrated marketing programs and campaigns. Always open to expanding her network, Karen welcomes connections from other marketing and branding executives and thought leaders.
Legence
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Chief Marketing OfficerLegence Apr 2023 - PresentSan Jose, California, UsResponsible for leading overall brand strategy, marketing, internal communications, and public relations for Legence, a Blackstone Portfolio Company.
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Vice President, MarketingLegence Mar 2022 - Apr 2023San Jose, California, UsLegence, a Blackstone Portfolio Company, is North America’s leading, integrated provider of energy efficiency and sustainability solutions for the built environment. Legence improves the performance of buildings, making the spaces that shape our lives healthier and more sustainable. We specialize in helping clients decrease operating costs, reduce carbon emissions, and enhance occupant well-being and productivity. From advisory services and design to construction and ongoing maintenance, we offer a comprehensive suite of stackable solutions across the entire building lifecycle. With over a century of experience, we have the expertise to implement high-performing projects with unmatched outcomes, serving industry leaders in mission-critical and other essential sectors such as data centers, semiconductors, life sciences, healthcare, education, and more. As an Energy Transition Accelerator™, Legence transforms buildings to pave the way for a sustainable future - faster.
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Global Director, Brand ManagementGates Corporation Sep 2017 - Mar 2022Denver, Colorado, UsI led a dynamic team of 20+ resources located at multiple sites in the US and Mexico for this public global industrial company valued at $3.7B+ and founded in 1911. Upon joining Gates, I undertook a major rebranding effort to elevate the corporate image and create a cohesive identity across 120+ global entities in preparation for a successful IPO. This involved driving alignment with our new brand and messaging across our packaging, trade show presence, customer experience centers, interior design, communications, and employee engagement. Additionally, I developed strategic global marketing capabilities by establishing global marketing council calls, global marketing training programs, best practice sharing processes and programs, and mentoring women in China and Mexico for more senior marketing roles.The following are additional highlights of my achievements:* Spurred delivery of $5M+ in creative content value in less than one year by devising initial concept and leading fast-track launch of Global Creative Content Studio/Global Content Factory in Mexico City in only six months.* Steered unprecedented effort to introduce two global creative platforms, including determining strategy, creating customer journey, developing assets, managing campaigns, and implementing marketing automation.* Orchestrated design of high-impact, customer-centric creative content, rising above competitors and setting a new benchmark for the industry. -
Global New Business Marketing Lead, Maven, Urban Active, Global Connected Customer ExperienceGeneral Motors Sep 2016 - Sep 2017Detroit, Michigan, UsI advanced through multiple positions within General Motors in the US, China, and the Middle East to oversee international marketing for a new car-sharing business.My key achievements:* Under an ambitious six-month timeframe, delivered global brand management framework inclusive of business processes, standards, guidelines, tool sets, and performance metrics.* Captured critical millennial audience segment and boosted overall member acquisition and engagement with creation of strategic, scalable partnerships and programs at the domestic and international levels. -
Chevrolet Global Digital, Social Media, And Content Marketing ManagerGeneral Motors Aug 2014 - Sep 2016Detroit, Michigan, UsI directed a team of 40+ and controlled a multimillion-dollar budget for all global digital, social, and content marketing activities for a 100+-year-old brand.My key achievements:* Positioned Chevrolet for success in evolving media landscape by building inaugural global digital and content marketing strategy that leveraged synergies across markets and created consistent identity.* Established and inspired new integrated digital marketing content team to launch consumer insight-driven, responsive, real-time digital and social marketing solutions in 12 months.* Optimized content and creative localization, globalization, and reuse across geographies and channels with implementation of content production, management, governance, and operational processes.* Formed Content Studio at headquarters location, hired 40+ staff, implemented cutting-edge tools, and secured physical space after presenting compelling business case to garner C-level buy-in.
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Head Of Digital Strategy And Operations, Gm International OperationsGeneral Motors Jan 2012 - Aug 2014Detroit, Michigan, UsI was accountable for developing and executing global strategy, content, and social/search advertising programs, including overseeing the web operations team and media agency resources managing mobile and desktop sites, always-on in-market display, and paid, owned, and earned SEO.My key achievements:* Built and led analytics strategy and operations team in Hong Kong to provide timely insights into key metrics.* Increased web visits +5% year-over-year to 70.1M (Jan-Oct 2013), engagements by +35% to 10.5M, and online leads by +45% to 240K.* Boosted mobile site visits ~50% each month (Jul-Jan 2013) for total of more than 2.5M visits.
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Web Operations ManagerGeneral Motors Aug 2011 - Dec 2012Detroit, Michigan, UsI directed a multinational team of 150+ tasked with deploying 101 mobile and desktop sites to a global web platform. By successfully motivating and directing cross-functional resources, I instilled a focus on common goals and enabled project delivery under budget and within a 12-month timeframe.
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Chevrolet & Gmc Advertising ManagerGeneral Motors Sep 2009 - May 2010Detroit, Michigan, UsI was promoted to Advertising Manager overseeing digital, direct, print, television, customer intercept, and other channels. In this role, I managed all budgets while my leveraging market and brand expertise to make sound decisions that drove all advertising activities.I was promoted from earlier roles as Marketing Manager - Chevrolet, Sales Manager - Kuwait, Digital Marketing Manager, and Customer Retention Marketing Manager with General Motors Middle East and Digital and Ecommerce Marketing Manager with General Motors, Latin America, Africa, and Middle East.
Karen Toor Skills
Karen Toor Education Details
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Saïd Business School, University Of OxfordLeading Sustainable Corporations -
Mandarin Studies, Shanghai, China
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Thunderbird School Of Global ManagementGlobal Management
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The University Of British ColumbiaIndustrial Relations Management
Frequently Asked Questions about Karen Toor
What company does Karen Toor work for?
Karen Toor works for Legence
What is Karen Toor's role at the current company?
Karen Toor's current role is Chief Marketing Officer | Transformative marketing and branding expert | Driving growth in Global B2B & B2C channels.
What is Karen Toor's email address?
Karen Toor's email address is ka****@****tes.com
What is Karen Toor's direct phone number?
Karen Toor's direct phone number is +131356*****
What schools did Karen Toor attend?
Karen Toor attended Saïd Business School, University Of Oxford, Mandarin Studies, Shanghai, China, Thunderbird School Of Global Management, The University Of British Columbia.
What skills is Karen Toor known for?
Karen Toor has skills like Automotive, Marketing Strategy, Crm, Cross Functional Team Leadership, Direct Marketing, Customer Retention, Automobile, Digital Marketing, Advertising, Pricing, Market Planning, Competitive Analysis.
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