Karen Toor Email & Phone Number

San Jose, California, Us

Responsible for leading overall brand strategy, marketing, internal communications, and public relations for Legence, a Blackstone Portfolio Company.

San Jose, California, Us

Legence, a Blackstone Portfolio Company, is North America’s leading, integrated provider of energy efficiency and sustainability solutions for the built environment. Legence improves the performance of buildings, making the spaces that shape our lives healthier and more sustainable. We specialize in helping clients decrease operating costs, reduce carbon emissions, and enhance occupant well-being and productivity. From advisory services and design to construction and ongoing maintenance, we offer a comprehensive suite of stackable solutions across the entire building lifecycle. With over a century of experience, we have the expertise to implement high-performing projects with unmatched outcomes, serving industry leaders in mission-critical and other essential sectors such as data centers, semiconductors, life sciences, healthcare, education, and more. As an Energy Transition Accelerator™, Legence transforms buildings to pave the way for a sustainable future - faster.

Denver, Colorado, Us

I led a dynamic team of 20+ resources located at multiple sites in the US and Mexico for this public global industrial company valued at $3.7B+ and founded in 1911. Upon joining Gates, I undertook a major rebranding effort to elevate the corporate image and create a cohesive identity across 120+ global entities in preparation for a successful IPO. This involved driving alignment with our new brand and messaging across our packaging, trade show presence, customer experience centers, interior design, communications, and employee engagement. Additionally, I developed strategic global marketing capabilities by establishing global marketing council calls, global marketing training programs, best practice sharing processes and programs, and mentoring women in China and Mexico for more senior marketing roles.The following are additional highlights of my achievements:* Spurred delivery of $5M+ in creative content value in less than one year by devising initial concept and leading fast-track launch of Global Creative Content Studio/Global Content Factory in Mexico City in only six months.* Steered unprecedented effort to introduce two global creative platforms, including determining strategy, creating customer journey, developing assets, managing campaigns, and implementing marketing automation.* Orchestrated design of high-impact, customer-centric creative content, rising above competitors and setting a new benchmark for the industry.

Detroit, Michigan, Us

I advanced through multiple positions within General Motors in the US, China, and the Middle East to oversee international marketing for a new car-sharing business.My key achievements:* Under an ambitious six-month timeframe, delivered global brand management framework inclusive of business processes, standards, guidelines, tool sets, and performance metrics.* Captured critical millennial audience segment and boosted overall member acquisition and engagement with creation of strategic, scalable partnerships and programs at the domestic and international levels.

Detroit, Michigan, Us

I directed a team of 40+ and controlled a multimillion-dollar budget for all global digital, social, and content marketing activities for a 100+-year-old brand.My key achievements:* Positioned Chevrolet for success in evolving media landscape by building inaugural global digital and content marketing strategy that leveraged synergies across markets and created consistent identity.* Established and inspired new integrated digital marketing content team to launch consumer insight-driven, responsive, real-time digital and social marketing solutions in 12 months.* Optimized content and creative localization, globalization, and reuse across geographies and channels with implementation of content production, management, governance, and operational processes.* Formed Content Studio at headquarters location, hired 40+ staff, implemented cutting-edge tools, and secured physical space after presenting compelling business case to garner C-level buy-in.

Detroit, Michigan, Us

I was accountable for developing and executing global strategy, content, and social/search advertising programs, including overseeing the web operations team and media agency resources managing mobile and desktop sites, always-on in-market display, and paid, owned, and earned SEO.My key achievements:* Built and led analytics strategy and operations team in Hong Kong to provide timely insights into key metrics.* Increased web visits +5% year-over-year to 70.1M (Jan-Oct 2013), engagements by +35% to 10.5M, and online leads by +45% to 240K.* Boosted mobile site visits ~50% each month (Jul-Jan 2013) for total of more than 2.5M visits.

Detroit, Michigan, Us

I directed a multinational team of 150+ tasked with deploying 101 mobile and desktop sites to a global web platform. By successfully motivating and directing cross-functional resources, I instilled a focus on common goals and enabled project delivery under budget and within a 12-month timeframe.

Detroit, Michigan, Us

I was promoted to Advertising Manager overseeing digital, direct, print, television, customer intercept, and other channels. In this role, I managed all budgets while my leveraging market and brand expertise to make sound decisions that drove all advertising activities.I was promoted from earlier roles as Marketing Manager - Chevrolet, Sales Manager - Kuwait, Digital Marketing Manager, and Customer Retention Marketing Manager with General Motors Middle East and Digital and Ecommerce Marketing Manager with General Motors, Latin America, Africa, and Middle East.

Leading Sustainable Corporations

Education record

Mba, Global Management

Bachelor Of Commerce, Industrial Relations Management