Karen White Email & Phone Number

Us

Project manager for client sponsored webcasts. Industries include legal, financial services, insurance, commercial real estate and benefits. Oversee day to day management and live production of events.

Portland, Maine, Us

Provided marketing solutions project management for hi-tech companies in the healthcare industry.• Managed daily operations for marketing solutions group (MSG). Created content for customers in healthcare vertical. • Recognized as lead project manager supporting all custom content project development (white papers, eBooks, infographics, HIMSS TV, webinars, and websites, podcasts, social, instructional design videos).• Nurtured customer relationships providing excellent client services generating repeat business. • Maintained projects within scope, budget, and on time mitigating risks. Ensured customer content delivered.• Standardized processes for group and oversaw processes internally and externally. • Tracked marketing solutions P&L and budgeting.• Created contracts for vendors who were sourced for each program. Negotiated rates, tracked expenses, and sourced resources. • Identified and improved workflow needs and built processes to support (production, design, content life cycle, time to market, revenue recognition). • Served as SME for marketing solutions team supporting sales enablement with pricing to optimize profitability across client proposals.• Played key role in company-wide team implementing better project management system for optimal workflow across organization. Utilized JIRA and Wrike.

Portland, Maine, Us

San Francisco, Ca, Us

Client relationship and marketing program management across worldwide markets.• Program management overseeing goals, budgeting and analytics.• Creation of marketing collateral and company website.• Event management for live client events in Spain, Italy, Canada and US.• Client liaison fostering relationships and loyalty leading to repeat business.• Management of International webcasts and content syndication programs.• Proficient in managing translation services for multi-language programs.• Pre sales – respond to RFPs, tracking and forecasting of sales pipeline.• Digital advertising – coordinate programmatic advertising campaigns

Lake Success, Ny, Us

Marketing consultantCreated and managed marketing programs for newly created PAANS (Physician and Ambulatory Network Services) division. Led ground-up marketing management profiling physicians, facilities, and services of PAANS for both B2B and B2C markets.• Directed the production of the newly launched PAANS departmental intranet.• Edited and managed the PAANS monthly eNewsletter.• Created cross group communication strategies to promote PAANS within the NSLIJ Health System.

Melville, New York, Us

Manager of daily operations for Newsday’s GreenStreet LI – a grassroots environmental cause marketing program across print, online and event mediums. • Project management – coordination with the GreenStreet LI team overseeing efficient operations throughout the program.• Account management of eight program sponsors. Program tracking and reporting detailing program proof of performance.

Directed a team of project managers to execute B2B custom marketing solutions for hi-tech clients/advertisers. Custom projects included print, digital and event mediums. Managed in-house staff of 8 and up to 12 freelancers. Yearly revenue averaged $25 Million.• Directed over 500 programs annually assigning team leads as client relationship managers, producing margins exceeding profitability goals by as much as 20%.• Identified and hired a variable project manager pool to accommodate fluctuating client demand and maintain department scalability. Created and negotiated fee base. • Directed international programs for HP, IBM and Intel, executing efforts across multiple publications and web sites. HP program honored with Min's Integrated Marketing Award.• Managed multi-language content translation for world-wide syndication while juggling adaptations, international cultures and publishing practices. • Partnered with sales to launch diverse custom product line and develop new sales tools targeting new accounts.• Cultivated customer loyalty by consistently delivering client ROI, superior products, thought leadership, program management, and tangible results, thus generating repeat business.

Associate Of Arts And Sciences - Aas, Restaurant Management

Bs, Business Management