Consulting Engineers, Commercial and Residential MEPFP Engineering ServicesStardustCoyo TacoTacologySoho Beach House Miami BeachCecconi's RestaurantWynwood ArcadeOasis WynwoodLennox Hotel

Corporate and Agency Experience (past and present) NextEra/Florida Power & Light Company, UPS, Ross University School of Medicine, H. Vidal & Associates, Inc., Government of Puerto Rico, Leo Burnett, Hill & Knowlton, Impact Miami, Edelman. Brands- Bristol-Myers Squibb, Cerveceros de Latinoamerica, Charlotte Harbor and the Gulf Islands, Ford Motor Company, MDX, Naples Convention and Visitors Bureau, Pollo Tropical, Procter & Gamble, Puerto Rico Tourism Bureau, Radisson Hotels Latin America, Roche Latin America, Shell Oil Co., UPS, Verizon Wireless, others.• Develop and disseminate information for internal and external audiences including publications, advertising, websites, presentations, press releases, government communications, infographics, newsletters and intranet articles, communications decks, promotional materials, position papers, backgrounders, key messages, FAQ’s, and statements, as needed.• Identify, define, and secure media relations opportunities with newspapers, magazines, Television, radio and social media. Cultivate relationships with members of the press, maximize opportunities with rapid responses to current/emerging issues.• Conduct media trainings for executives, subject matter experts and spokespeople on media relations and crisis communications matters. • Spearhead and manage special events including press events, public affairs activities, media tours, forums, and town hall meetings, amongst others. • Oversee and direct the activities of external Public Relations agencies across Latin America and Florida as needed. • Develop and lead communication infrastructures, business cases, training programs, public relations campaigns, media relations plans, and corporate branding strategies. • As founder, direct the growth and expansion of the agency, manage staff, direct creative services, and supervise the design and delivery of communications/marketing strategies for key client engagements. Administer budget and financial resources.

• Served in high profile role, direct report to VP of Public Affairs and Corporate Communications and Public Relations Director, advisor to CEO, President, VP of Marketing Communications, Directors and senior management on issues involving media matters, issues and brand/image management. • Interfaced with the media and acted as bilingual company spokesperson including CNN, CNN en Español, ABC, NBC, CBS, Telemundo, The New York Times, The Miami Herald, The Sun Sentinel, The Palm Beach Post, WIOD, Univisión, América TEVE, amongst others. Managed after-hour, 24/7 dedicated phone line for media only in response to issues, customers queries and media requests. Managed an average of 400+ monthly media inquiries. • Developed and managed strategic media relations activities, crisis communications plans and public relations programs during emergency conditions and natural disaster crisis. Identified, defined, and recommended media pitches and communications strategies to support company’s operations in Florida, obtained media coverage and maintained positive reputation in the region.• Managed 20-30 direct reports –across Florida- during issues and crisis communications activities. • Collaborated with partners across the organization for the development of strategies and tactics including key messages, responses to queries, and press releases. Secured approval from necessary parties.