EPG is an event management and consulting woman-owned small business that produces events for government organizations, associations, and corporations. We offer proven strategies, best-in-class services, new programs, secure technologies, and an experienced team, helping our clients achieve their goals and improve the value the event delivers to all participants.With extensive experience producing events, EPG can effectively support government contractors and companies to identify the right events, develop strategies, create exhibit displays and materials, and execute the exhibit / sponsorship experience to drive results that align with their sales goals and produce a positive ROI.

I founded Start It Up to address the challenges companies and government contractors were facing in implementing new strategies, programs, initiatives, and technologies to achieve revenue and business growth. With 30 years of start-up and launch experience with global corporations, technology start-ups, and event organizers, I have the experience to help clients plan and implement new initiatives to achieve growth goals and enterprise objectives.

Binary Group continues to lead the Federal Government in transformational initiatives, addressing the changing and complex challenges faced by our customers, and delivering results quickly. Successfully led branding, marketing, account / channel partner management, communications, and strategic sales, accelerating revenue growth, new market penetration, demand & lead generation, and profitability. Transformed brand positioning from a traditional advisory services and program management contractor to an agile focused company offering capabilities in high growth areas -- Asset Management & Logistics, ERP / Business Systems, Data Analytics & BI, and CIO Advisory and IT / Software Development.Generated $20M+ inbound lead pipeline, $5M+ converted leads to new contracts, new partner relationships, and expanded market presence across DoD, civilian, and Intel agencies in less than two years. Identified new asset management and data analytics capability needs; developed go-to-market plan, product marketing strategies, content, and integrated campaigns, as well as secured key partners; Built brand presence and demand quickly, resulting in more than $1M in contracts and $10M+ pipeline in 11 months for new offerings; Public holding company acquired Binary due to our command of the federal asset / financial management and data analytics markets, customer base, and high growth capabilities.Company was reacquired by the founder in 2018. Continue to support Binary with revenue and business growth strategies, business development, marketing, customer engagement, program management, and proposal development services.

EAG is an event management company focused on trade show sales and operations for trade associations. I was part of the founding member team that launched EAG and secured new event business from association clients. I led the consulting practice, developing the company's 360 Review & Analysis and business planning processes and products delivered to clients to help them make better decisions on future events and implement strategies to grow revenues and attendance. I successfully led the strategy development, exhibit & sponsorship sales, and attendance marketing efforts for several association clients, increasing revenues by 20%+,expanding exhibiting categories, growing attendance by up to 60%, and improving net revenue and participant satisfaction.

Recruited to turn around and expand business for a data analytics SaaS and developer solutions provider. Reengineered sales and marketing strategies, communications, and partner channel initiatives that drove new product sales, expanded markets, and increased customer license and service revenues from Fortune 1000, consulting, non-profit, healthcare, aerospace and defense, and government agency account base and OEMs/VARs/partners. Developed new account plan and customer engagement plan, and trained and managed account team to achieve revenue, customer satisfaction, technology adoption, and new product sales goals.Team delivered 60%+ of company’s total annual revenue through effective account management, sales initiatives, and partner strategies. Secured first federal customer for self-service dashboard SaaS solution through customer expansion plan, and built brand presence across federal sector. Rolled out new customer experience program to account team, and led and trained the team, increasing customer engagement, identifying new sales opportunities and product issues, and improving adoption and satisfaction. Increased upgrades and renewals from average five years to annually for 75% of customer base, improved retention by 20%+, and captured customer satisfaction metrics and testimonials. Identified new service and training needs that developed into a new professional services revenue stream. Developed co-marketing strategies for partners, successfully engaging over 50% of channel to actively sell software and close sales rapidly.Developed innovative event strategies to successfully present products, driving weekly webinar attendance, securing speaking engagements at leading conferences, and executing exhibit participation to differentiate solutions against the competition.

eWayDirect is a full service digital marketing agency and technology provider.Responsible for developing and executing digital marketing strategies and programs for business service, non-profits, media, retailers, publishers, associations, and other clients, analyzing results, providing recommendations for improvements, and presenting solutions and services to senior level marketing executives. Successfully developed new channel partners and strategic alliances, supporting them to secure new customers and revenue for eWayDirect. Developed strong co-marketing and sales support programs to promote digital marketing platform and services through channel partners.Managed many enterprise accounts, consistently growing customer sales, increasing monthly recurring revenues and new sales for digital marketing services. Developed account management plan to improve onboarding process, customer training and adoption of technology, leading to higher customer satisfaction and account revenue growth for nearly every customer. Successfully worked with cross-functional teams to ensure customer success.Developed high performing marketing strategies and email, social, search, online advertising, and website reengagement campaigns for clients, achieving results 5x - 20x over goal; helped customers leverage platform to acquire new customers and donors, accelerate lead conversions, drive website traffic, reduce bounce rates, and improve overall ROI.Established strong partner and customer relationships, drove new business through channel partners and strategic alliances, and successfully achieved customer's enterprise goals through innovative digital and integrated marketing programs, best practices, and creative approaches. Quickly built and established viable mid-Atlantic partner channel to expand business outside tri-state area, supporting partners to successfully close new customers quickly and generate monthly recurring revenues for partners and eWayDirect.

Partnered with an investor group to develop and launch The Women's Congress, a strategic networking, education, and b2b sourcing event for corporate executives and entrepreneurs across industries, disciplines, careers, and cultures. The media property included a trade show, conference, venture fair, awards program, and executive summitSecured $1M in private equity funding to launch brand in Boston and expand staff. Generated $1M in sponsorship and exhibit revenue from Fortune 1000 and start up businesses, thousands of attendees from across the US and around the world, 40,000 subscribers to the online community and epublication, a 75,000 prospect database, and key partner alliances with leading women business organizations and angel & venture capital groups within 18 months of launch.

Founder of full service agency focused on achieving client’s business, sales, and marketing objectives through events and sales/marketing strategies, leveraging new technologies. Developed plans, proformas, budgets, and branding strategies to secure start-up capital, sales, and partners for New Generation and clients. Developed account management plan and processes to ensure customer revenue growth and retention.Developed and managed delivery of high profile events and marketing programs for Covidien, Bayer, GSK, Gartner, JP Morgan Chase, USAble Life, and other corporate, association, and media clients, exceeding corporate objectives and sales goals, improving revenues by 50%, increasing attendance by 100%+, and reducing costs. Improved revenues, increased attendance, and reduced costs through innovative marketing programs, effective sales and partner efforts, new technology deployments, process improvements, better cost management, and strong vendor negotiations. Supported a professional association start-up with sales and marketing strategies, rapidly building market credibility and thought leadership, securing new members and sponsors, and ensuring long-term sustainability.Identified new companies and established strong technology partner channel to expand capabilities needed to address changing customer challenges and objectives, increasing revenues and new customers for partners and New Generation.Hired, trained and managed marketing and sales team, continually mentoring to improve revenue, customer satisfaction, and client results.

First employee and part of Leadership team recruited to launch registration, housing & travel management SaaS solution. Led the marketing development, new product / market expansion efforts, enterprise account management, and partner & alliance channel development and management.Rapidly grew company’s annual sales to $4+ million, securing major corporate clients, expanding market penetration in key channels, and landing strategic partners and alliances, leading to high company valuation and an acquisition by StarCite. Developed and managed execution of marketing and sales plans to establish the highest brand recognition and buzz among many new market technology entrants, and sales with market leading companies and partners via innovative brand messaging, sales and marketing strategies, events, and promotions. Developed account management and customer engagement plan, including onboarding process, sales initiatives, communications, surveys, and implementation/training program. Greatly improved technology adoption, organic revenue growth, customer satisfaction, and retention, and leveraged referrals to close new business.Developed trade show/association market strategy – business case, product offerings, value proposition, marketing & sales plans, and network of partners – generating $25,000 monthly recurring revenue in six months and key technology partners to enhance product benefits.Led partner development strategies, building strong pipeline and securing key partners and alliances in hospitality, CVB, and corporate travel management markets; Rapidly grew b-there’s presence and customer base in highly competitive market sectors.

Promoted to launch U.S. division for Reed Travel Exhibitions, the leader in global travel trade events. P&L management of $10+M event portfolio. Responsibilities included development of sales and marketing strategies, plans, and budgets for trade shows and conferences. Hired and trained new sales and marketing team to execute plans and achieve goals. Successfully established International Golf Travel Market as the #1 golf tourism show in the world; delivered top buyers and exceeded revenue contribution goal by 10%; Negotiated 2nd event host country sponsorship, securing $500k sponsorship and rooms/services worth millions. Launched American Travel Market in highly competitive travel market, achieving revenue, exhibitor, and attendance goals.

Managed marketing and sales support for $30M+ event portfolio for leading international event and publishing company, delivering contribution revenue goals, increasing attendees and conferees, expanding sponsor / exhibitor base, and securing strategic alliances with companies, associations, and media partners to deliver revenue and attendance. Tasked by senior management to revise strategic plans to optimize revenues and build attendance for declining events. Established events as leaders in their respective markets, consistently increasing trade show and conference attendance, growing conference and exhibit revenues, improving quality of buyers, generating leads for sales teams, and improving brand reputations. Recognized for exceptional marketing achievements every year.

Created and managed innovative marketing programs for travel, technology, telecommunications, and retail clients at full service marketing agency. Exceeded customer goals for sales, customer loyalty, new customer acquisition, sign-ups, and brand awareness. Increased account billings and year-over-year revenue growth by 20%+.Originally recruited to lead launch of AT&T’s multi-million dollar corporate & consumer calling card rewards program. Developed strategies, messaging, and processes, generating record number sign-ups and greatly improved card usage. Managed creative, communications, production, telemarketing, and database management, including 100+ team members, for high profile and complex loyalty program.

Part of start-up team tasked to launch Rewards America, one of the first national retail loyalty programs. Responsible for marketing production strategies, database management, customer delivery, and quality control. Improved program member sign-ups, eliminated errors and delivery issues, and reduced production costs by $500k annually.