Karen Wilkinson Email & Phone Number

Providing multi-channel marketing, key account sales management and ecommerce implementation services for consumer products wholesale manufacturers and retail companies in the skin care, home fragrance and decorative accessory markets.

From garage launch to sale of the company in late 2009, executed the start-up and subsequent growth of eBubbles.com, a specialty consumer-facing online retailer in the constantly evolving and highly competitive beauty market.● Successfully created and managed the eBubbles.com brand strategy through web design, content and multichannel marketing campaigns. ● Developed and wrote creative copy for over 2000 niche bath, skin care and fragrance products, directing all aspects of positioning and promotion through product styling, photography and visual merchandising.● Continuously refined all aspects of traditional and e-brand management through editorial public relations, search engine optimization, social media, onsite content and usability, incentives, email marketing, catalogs and in-box coupons.● Secured strategic long term co-branded alliance with major online partner Amazon.com, launching and growing a storefront in the invitation-only Amazon Beauty category.● Cultivated key media beauty editor relationships and vendor marketing partnerships resulting in significant revenue gains.● Negotiated successful sale of the company in late 2009 to multi-site retailer.

Delivered collaborative graphic design, copywriting, print fulfillment, and outsourced marketing department services to a variety of client companies with a specialty in the Computer Aided Design Industry. Client list included Resellers for software developers Autodesk and Solidworks.● Directed the creative processes for marketing strategies including brand identity, logo development, print advertisements, newsletters and brochures. ● Developed trade marketing materials including booth display design, promotional catalogs, price lists and sell sheets.● Performed public relations functions from press release creation to distribution and represented clients at trade shows.

● Performed a wide variety of marketing and sales management functions for the rapid-growth pioneering home fragrance company.● Assisted in the design and development of printed marketing materials.● Key responsibilities included product styling and photo shoot supervision, creative product copy creation including fragrance descriptions, editing and proofreading of all catalog, sell sheets, price lists and account presentation materials.● Co-managed key national accounts including Walmart and Shopko.

Master Of Arts, Psychology

Activities and Societies: Honor Society

Bachelor Of Arts, Public Relations/Journalism