Karen Wills Email and Phone Number
I am an accomplished, professional with extensive marketing experience in a number of industries. Combined with my foundation in technology, I have proven success in developing innovative technology and marketing solutions and initiatives. These programs, focused both internally and externally, target industry segments that generate top line growth through client focused programs and competitive advantages. I focus my strong analytical skills to deliver comprehensive, integrated plans incorporating proactive problem solving to attain defined goals. I am a team oriented player with a passion for quality and achieving aggressive goals, striving to actively contribute to organizational goals through close communication and collaboration with team members. Specialties: Business and marketing strategy and operations
Strategikon
View- Website:
- strategikon.com/request-a-demo
- Employees:
- 38
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Senior Vice President, Marketing And Investor RelationsStrategikonBoston, Ma, Us
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Senior Vice President, Marketing And Investor RelationsStrategikon Pharma Sep 2020 - PresentResponsible for creating a superior brand in a dynamic, fast-growing environment. Oversee development and execution of strategic marketing plans that drive revenue, including sales promotions, new account acquisition strategies, product branding, creative, social and digital media. Establish and measure marketing goals, tactical plans, market research / analytics plans, program effectiveness and campaign ROI.
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Executive Director, Global MarketingCelerion Jun 2017 - Sep 2020Lincoln, Ne, UsDefining, leading and executing Celerion’s marketing strategy by architecting demand generation and marketing programs that maximize awareness, customer engagement, and positively influence sales revenue and company growth. Specific responsibilities include identifying market trends and opportunities, competitive analysis and positioning, create metric driven tactical programs to drive lead generation and increase market awareness and positive perception. -
Chief Operating OfficerBiofficient 2013 - Sep 2020Responsible for Product Development, Finance, Marketing, Partnerships and Business Development.
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Chief Executive OfficerBiofficient Sep 2014 - Jun 2017Experienced senior executive with a proven track record building businesses that create value in the biopharmaceutical technology market.Driving all aspects of growth and development for Biofficient™, an automated e-procurement platform, improves outsourcing process efficiencies and saves biopharmaceutical sponsors time and resources during clinical development.
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Sr. Director Technology MarketingIcon Plc Apr 2013 - Nov 2013Dublin, IeResponsible for driving the development and delivery of ICON's global technology marketing plans, ensuing the plan supports the overall growth objectives of the company across divisions and technology platforms. As changes in clinical development technology and data accelerate, new tools and processes will be critical to sponsors. Initiated and executed technology innovation program within ICON. First year results included over 10% of the global employee base participated. -
Marketing Strategy ConsultantCliniworks Jul 2012 - Jan 2013Consulting to help this unique company (with great potential) to develop strategic positioning, messages and materials.
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Vice President, Corporate MarketingParexel International Jun 2006 - May 2012Durham, North Carolina, UsResponsible for market strategy and business intelligence to drive and focus business opportunities, development of brand strategy and definition implemented through global corporate marketing communications. Demonstrated measurable, increasing sales opportunities for 5 consecutive years attributable directly to marketing programs. -
Director Of MarketingOutcome Oct 2003 - Jun 2006Cambridge, Ma, UsStrategic Marketing, Product Development, Industry Partnerships, Marketing Communications, Executive Staff -
Global Director Of MarketingPhase Forward 2000 - 2003Waltham, Ma, UsResponsible for Product Marketing, Marketing Promotions, and Public Relations. Provided substantial industry education as Phase Forward initiated the EDC market. Built a great marketing team that provided significant contribution to developing the market and sales for Phase Forward. -
Product Mkting Manager/ Director Of Public RelationsViewlogic 1990 - 2000Managed strategy and development of Frameworks products, providing the technology background for independent solutions to work together. Developed and implemented public relations strategy including crisis management. Media and analyst relations for all corporate and product information. Worked closely with Investor relations on all financially related announcements to ensure consistent messaging.
Karen Wills Education Details
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Western New England UniversityElectrical Engineering -
Keller Graduate School Of Management Of Devry UniversityConcentration In Marketing
Frequently Asked Questions about Karen Wills
What company does Karen Wills work for?
Karen Wills works for Strategikon
What is Karen Wills's role at the current company?
Karen Wills's current role is Senior Vice President, Marketing and Investor Relations.
What schools did Karen Wills attend?
Karen Wills attended Western New England University, Keller Graduate School Of Management Of Devry University.
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