Disrupting Lucknow's retail pharmaceutical market with technology and quality service.

Designing integrated marketing communication campaigns based on strategic insights for brands. Providing brand consultation to start ups and devising go to strategy for new product launch. Mentoring founders define their target audience, brand objectives and brand strategy.

•Conducted in-depth research (primary and secondary) and analysis for various FMCG brands to study the current communications and positioning.•Assisted the planning directors with creating propositions and positioning for various brands.•Analysed ad concept testing researches.•Contributed actively in brain storming sessions.

Supporting the Communication director on two major campaigns1. Global Entrepreneur of the year2. Global Entrepreneurship Week 2014 (GEW) The work primarily involved revamping GEW website and carrying administrative responsibilities along with the Communications Manager.

*Assisted global teams on key projects involved in pursuing new business opportunities for the firm. *Delivered structured work to India from the global counterparts including annuities of various key accounts. *Executed, reviewed and project-managed a variety of research and analysis projects. *Managed the DCRs, a tool that enables the leadership to enhance business development opportunities. Work involved communicating with the global stakeholders; work allocation and resolving… Show more *Assisted global teams on key projects involved in pursuing new business opportunities for the firm. *Delivered structured work to India from the global counterparts including annuities of various key accounts. *Executed, reviewed and project-managed a variety of research and analysis projects. *Managed the DCRs, a tool that enables the leadership to enhance business development opportunities. Work involved communicating with the global stakeholders; work allocation and resolving conflicts. Trained resources on execution of DCRs and other projects. Sector exposure: Insurance, Food Industry, Private Equity, Hedge Funds and Mutual funds Recognitions: Awarded a “super star” award for performance excellence – a quarterly extra miler award given to high performers in the firm Show less