General Member
CurrentDuring the Fall 2024 semester, I had the opportunity to work on a capstone project where we could choose between developing a marketing campaign, market entry product, or web design for a brand located in the village. I selected the marketing campaign, focusing on Trader Joe’s with a target audience of college students. The primary objective of this campaign was to increase engagement among college students and enhance Trader Joe’s brand image. In collaboration with my partner, we developed a comprehensive campaign that includes on-campus social events, a social media challenge, targeted advertisements, and a market entry product designed to resonate with this demographic.