Kari Akerley Email & Phone Number

Responsible for supervising research efforts across four offices in the midwest region. Define and execute strategies for account specific research objectives that sell the value of multiple media platforms across 210 markets. Play integral role in account development activities. Proven track record of creating research materials that enhance selling.

Created timely and accurate reports, maps and miscellaneous sales collateral, supporting the transactional sales team, new business development, multi-cultural and corporate sales/marketing. Emphasis on geographic and psychographic research. Responsible for training new Research Analysts on research applications and data sets.

Market specialist for 11 of the top 75 media markets. Researched, analyzed and maintained profiles on each market, including book breakouts, tracking market specific media and economic trends affecting advertising cycles, broadcast v. cable share analysis and media expenditures.

Insured timeliness and verified accuracy of monthly electronic transfer representing millions of dollars in cable advertising invoices. Researched and analyzed all un-received and discrepant invoices, working internally with NCC’s Sales and Client Services departments, as well as with various levels of cable system personnel. Trained affiliate partners on.