- Launched CLEAR WiMax service in 60+ markets with localized media plan including television, radio, newspaper, OOH, and alternative media- Established budget and billing procedures to minimize forecast variances within +/- 1%- Coordinated offline media efforts with online, search, field marketing, PR and social media teams- Managed the advertising agency in development of Market Mix Modeling tools

- Managed the media agency on projects such as strategy development, media recommendations, post buy analysis, efficiency tracking, and billing - Developed internal programs to communicate and merchandise advertising schedules throughout the company - Partnered with marketing finance and research to determine ROI on advertising spend - Developed test & learn scenarios to guide future advertising recommendations - Facilitated integration between online vs offline and ethnic vs general market programs

- Established and implemented media plans for clients such as T-Mobile, BMW-Western Region, Seattle Times, Emerald Downs, Ben Bridge, Washington's Lottery, PETsMART, PETsMART.com, NWsource, and Qantas Airways - Managed a core team of planning professionals - Assisted in the development and implementation of media training - Managed the internship program - Assisted in new business pitches

- Developed and implemented media plans for clients such as Washington Dental, Multicare, and Intermec - Negotiated and purchased media space for television, radio, newspaper, and magazines

- Assisted in the development of media plans for PETsMART - Implemented grand opening plans for 75+ stores