Develop and execute strategic initiatives, communication outreach and brand awareness campaigns to align innovation development priorities with residential growth goals. Maintains relationships within 6 consultant marketing teams to maintain brand consistency across multiple marketing verticals. Encourage communication pipelines to deplete department silos which built a collaborative atmosphere of trust and empowers team success.Leverage marketing budget to yield optimal return on… Show more Develop and execute strategic initiatives, communication outreach and brand awareness campaigns to align innovation development priorities with residential growth goals. Maintains relationships within 6 consultant marketing teams to maintain brand consistency across multiple marketing verticals. Encourage communication pipelines to deplete department silos which built a collaborative atmosphere of trust and empowers team success.Leverage marketing budget to yield optimal return on investment by shifting consumer traffic toward the Central Park community’s 12 neighborhoods and peaking interest in the homebuilders. Evolved lead nurturing programs for new home sales directly by incorporating Marketo automation marketing to the marketing mix, impacting marketing outreach leading to a 30% annual sales conversion.Cultivates vendor relationships with all agency teams inclusive of partners across web, search, online advertising, public relations, social and agency platforms; ensuring the integration with overall marketing strategy, events, research and advertising. Directs web site technology, updates and changes for the Denver80238.com website; fields internal requests in addition to working directly with web agency partners to keep the technology optimized and up-to-date.Generates content for Central Park Denver’s community blog; integrates interactive content into a content calendar and strategic direction for the redevelopment’s social media platforms and campaigns Show less

~Responsible for $2.65 million in annual business ~Create advertising plans for print and digital campaigns using syndicated and proprietary data ~Problem solver when buys to not go according to plan

~Manage marketing jobs from initiation of job request to the finished printed project. This includes working with designers, marketing managers and off-site staff to keep on schedule.~Obtain pricing for media request and printing in-store signage, event collateral, etc.~Ensure quality in printed material~Report to senior management on all creative aspects~Traffic all projects on on-line proofing system

~Over saw daily operations of call center, including project management, budgets, staffing, hiring, terminations and profitability~Managed mulitple projects for market research purposes~Responsible for budget of research projects~Managed team of 15 people including supervisors, database manager and recruiters~Worked closely with facility director to ensure project fulfillment