Work collaboratively with AH’s 30+ clients representing a global mix of trade, professional and healthcare associations. Consult with executive staff and volunteer leaders to identify organizational goals and pain points and develop and present comprehensive marketing strategies focused on delivering ROI to client Board of Directors. Oversee a full spectrum of marketing initiatives encompassing membership drives, conferences/events, video marketing, branding and identity, content marketing strategy, digital strategy, partnership opportunities, and online campaigns.Client-partners include: - Controlled Release Society (CRS)- Insurance Society of Philadelphia (ISOP) - Restoration Industry Association (RIA)- Medical Dosimetrist Certification Board (MDCB)- National Association of Professional Organizers (NAPO) - National Center for Homeopathy (NCH)

As Director of Marketing, I oversee the development and implementation of all marketing and public relations initiatives across the entire Metro platform. My goal is to keep Metro positioned as the leading service provider in the retail sector of the commercial real estate industry. Since joining the Metro team, I have led a company-wide rebrand, launched a responsive website and implemented a new CRM platform to better collect, monitor and engage with Metro's 10,000+ contacts.

Work collaboratively with AH’s 30+ clients representing a global mix of trade, professional and healthcare associations. Consult with executive staff and volunteer leaders to identify organizational goals and pain points and develop and present comprehensive marketing strategies focused on delivering ROI to client Board of Directors. Oversee a full spectrum of marketing initiatives encompassing membership drives, conferences/events, video marketing, branding and identity, content marketing strategy, social media, partnership opportunities, and online campaigns.Client-partners include: - American Association for Clinical Chemistry- American Society of Transplantation- Association of Information Technology Professionals - Council for Chemical Research- International Energy Credit Association - Juvenile Products Manufacturers Association- National Association of Professional Organizers - Philadelphia Convention & Visitors Bureau (PHL Welcomes U!)- Society for Information Management- United States Amateur Boxing Foundation

Managed and expanded long-standing account base, consistently surpassing monthly revenue targets. Led collaborative efforts with businesses and attractions throughout Philadelphia region, influencing and facilitating investment in promotional programs and advertising opportunities that reach the growing visitor market. Built new client relationships. Oversaw client prospecting/lead generation, new business development, cold calling, and outreach to lapsed accounts. Maintained weekly sales reports and CRM documentation.Successes Include: - Increased territory sales for Guestbook by 42% over previous year, and achieved 120% of personal sales goal.- Ranked #1 “Best Performer, January 2011” in the Mid Atlantic Region, #6 company wide.

Provided strategic direction to the Membership & Marketing Department by leading the planning and execution of marketing initiatives within the Society. Spearheaded successful campaign, resulting in a sold-out Annual Meeting for first time in Society’s history, with 1,800+ attendees in 2009; attendance achieved 16% growth in 2010 over 2009. Exceeded membership growth in 2009 (15%) and 2010 (35%); led team through execution of plan that resulted in a 32% increase in active members (12,000+ members) in the 2009-2010 fiscal year. Clearly defined product messaging for 30+ products, and created high impact social media plan with a presence on Facebook, LinkedIn, Twitter, and YouTube.

Worked with a regional team to create an awareness campaign for the nationally-recognized Verizon FiOS account through large scale events, grassroots initiatives and a mobile team of Verizon Brand Ambassadors.Demonstrated successes include the execution of a four-month initiative centered on the production of the local reality TV show "My Home 2.0" which consisted of multiple events, including five block parties, and generated a total of 193,083 consumer impressions.

Member of the inaugural team at Once Upon A Nation, a tourism initiative spearheaded by Governor Rendell focused on creating interactive and informative programming throughout Philadelphia, including the 2007 planning and restoration of Historic Franklin Square.

Assisted Directors in the planning and execution of all events leading up to and including the Grand Opening celebration of the National Constitution Center, a multi-million dollar, interactive museum dedicated to the U.S. Constitution.

Assisted in the execution of a pilot program for the UNH Greek System to increase efficiency of electricity, encourage recycling and reduce waste.