Breaking through the silos that lead to highly effective marketing strategies and performance • Lead performance marketing to drive revenue • Manage a team of digital marketing experts • Collaborate with sales, e-commerce, product, national retail and market segments to improve efficiency • Knowledge base in brand excellence, public relations and content development• Storyteller who conveys the value of what we do and why our customers need our solutions

Strategic development and distribution of external content * Produce integrated marketing campaigns to generate customer loyalty and impact sales * Developed media strategy to maintain industry thought leader status * Utilized targeted video, social media, digital ads, influencers, educational blogs and webinars aimed at the residential and commercial building and construction marketplace * Developed digital advertising capabilities within the organization * Managed external digital agency to build awareness and drive sales leads* Managed a highly effective team of five content developers, a PR contractor and video production companies * Collaborated with cross functional teams ensuring product messaging and brand strategy is seamless across multiple business units and incorporates clear customer journey throughout the purchase cycle

Led strategic marketing for two Fisherman's Wharf tourist attractions; The San Francisco Dungeon and Madame Tussauds Wax Museum. Successfully drove public relations strategy for both attractions which resulted in global and local media exposure for events including Sam Smith, Zendaya, Steph Curry, Laverne Cox and the San Francisco Pride Parade (see photos below). San Francisco Dungeon events included Dungeon on Ice in Union Square and Alice Radio at the Dungeon.

Led marketing communication strategy from strategic messaging to ticket pricing and packages. Managed advertising and PR agency, video production company and internal teams to increase attendance at the winter festival.

Project based marketing activities for locally owned Oakland, CA businesses including, boutique healing day spa, Italian restaurant chain and a high-end hair salon. Projects included conducting primary qualitative customer research, writing and distributing newsletters, developing customer loyalty programs and planning and buying promotional advertising in local media outlets.