I joined the AEC industry in 2002 as a project assistant and transitioned to professional services marketing in 2005. I have dedicated the last 19 years to working with nationally renowned consulting and architectural firms, enabling me to successfully develop and implement marketing strategies. In my role at Criterion, I am responsible for responding to proposal requests, developing both written and visual content, client relations and general marketing communications. Additionally, I oversee proposal, qualification and presentation timelines, perform updates to the sales forecast to ensure accurate workload predictions and resource allocation and work with Criterion’s Finance department on predictive business analytics.