• Served as the account lead for four national clients in the food & beverage and lifestyle categories • Managed and executed against budgets up to $100,000 • Generated and oversaw the execution of yearlong PR plans for all clients • Wrote and edited a wide variety of client materials, including: press releases, pitch notes, blog copy, social media content and more• Developed media outreach/publicity plan for clients and oversaw execution • Led and oversaw the agency’s involvement in the ever-changing online influencer space• Developed and oversaw the execution of client influencer and social media strategies • Reported against KPIs to determine ROI and success for clients • Managed and was responsible for the work output, growth and performance of three employees and two interns • Led and organized an agency-wide training plan for new hires

• Served as the account lead for four national clients in the food & beverage and lifestyle categories • Oversaw and managed the work output and performance of two Assistant Account Executives • Organized and maintained quarterly documents detailing all client tasks, associated team members and deadlines• Wrote and distributed a wide variety of materials, including: press releases, pitch notes, WordPress blog content and internal and external emails • Fostered and maintained media relationships to ensure clients remain top-of-mind of with relevant contacts and outlets • Generated influencer strategies and executes campaigns to secure client success • Developed and executed strategies for client-specific Facebook and Pinterest accounts• Created and executed Facebook advertising campaigns• Served as copy-editor for social media content and media materials • Prepared, monitored and executed against client budgets up to $100,000 • Represented the agency at bi-annual client meetings and presented on overall activity and analytics • Owned and coordinated an internal training process for new hires • Executed against year-long client plans