Kariah Manwaring Email & Phone Number

Remote

With a dedicated online community of more than 175,000, monthly unique visitors of more than 200,000, and monthly pageviews of more than 900,000, Militaryspouse.com is the #1 digital source of helpful resources for military spouses in all phases of unique military life. I coordinate and manage all digital initiatives for the brand, including: -Develop inbound marketing, lead management, automated digital marketing programs to drive lead conversion and new business acquisition.-Develop marketing automation infrastructure-Interact and provide support to marketing and sales teams by developing scalable digital marketing strategies. Plan and execute web, SEO/SEM, marketing database, email, blog, social media and ad campaigns-Design, build, and maintain social media presence primarily through Facebook, Twitter, & Pinterest-Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)-Oversee database management segmentation, list acquisition/import, & data cleansing-Work cross-functionally to align Military Spouse initiatives to drive more engagement across departments.-Design content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. -Develop and implement innovative marketing campaigns including Search Engine Optimization and ---Search Engine Marketing (SEO/SEM), email campaigns, & Social Media campaigns.-Create, test, schedule, and execute consumer-facing email communications for Military Spouse product initiatives-Design, test and build landing pages, web pages, email templates, lead capture forms, and automated email campaigns following best practices, with consistent messaging and imagery to convey a professional presence.-Proactively analyze and assess the effectiveness of e-marketing campaigns, providing insights and recommendations to optimize future campaigns. Analysis may include funnel/ROI analysis, A/B and multivariate testing.

Remote

With a dedicated online community of more than 175,000, monthly unique visitors of more than 200,000, and monthly pageviews of more than 900,000, Militaryspouse.com is the #1 digital source of helpful resources for military spouses in all phases of unique military life. I coordinate and manage all digital initiatives for the brand, including: -Develop inbound marketing, lead management, automated digital marketing programs to drive lead conversion and new business acquisition.-Develop marketing automation infrastructure-Interact and provide support to marketing and sales teams by developing scalable digital marketing strategies. Plan and execute web, SEO/SEM, marketing database, email, blog, social media and ad campaigns-Design, build, and maintain social media presence primarily through Facebook, Twitter, & Pinterest-Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)-Oversee database management segmentation, list acquisition/import, & data cleansing-Work cross-functionally to align Military Spouse initiatives to drive more engagement across departments.-Design content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. -Develop and implement innovative marketing campaigns including Search Engine Optimization and ---Search Engine Marketing (SEO/SEM), email campaigns, & Social Media campaigns.-Create, test, schedule, and execute consumer-facing email communications for Military Spouse product initiatives-Design, test and build landing pages, web pages, email templates, lead capture forms, and automated email campaigns following best practices, with consistent messaging and imagery to convey a professional presence.-Proactively analyze and assess the effectiveness of e-marketing campaigns, providing insights and recommendations to optimize future campaigns. Analysis may include funnel/ROI analysis, A/B and multivariate testing.

Pittsburgh, Pa

With a dedicated online community of more than 175,000, and monthly unique visitors of more than 200,000, Militaryspouse.com is the #1 digital source of helpful resources for military spouses in all phases of unique military life. I coordinate and manage all digital initiatives for the brand, including: • Social media and digital advertisement campaigns• Trigger date email campaigns• Affiliate marketing• Lead generation marketing• Metrics reporting using Google Analytics• Direct client promotion and advertising fulfillment• SEO• Editorial calendar and writer management• Copyediting and publishing content• Management of online user community of over 116,000• Digital Product Development Plans with brand managers, developers, editors, and designers• Nomination and voting process for The Military Spouse of the Year® award, which recognizes military spouses' important contributions and unwavering commitment to the military community and our country.

Pittsburgh, Pa

I worked with military veterans in transition with GIJobs.com. GI Jobs works through the use of print and digital media that provides education, business, and career opportunities to military veterans as they transition from the military into the civilian world. In this position, I: • Effectively formulated and executed social media strategy across brand• Increased the effectiveness of social media strategy• Improved the editorial process • Copyedited articles by correcting grammar and syntax errors, converting to AP style, and overall improved readability of content. • Created original ideas and content for the brand• Analyzed metrics, created reports, and presented findings to my team• Developed exemplary skills in the use of Excel, Google Analytics, Office365, WordPress, Salesforce, Email Marketing Automation Software, Dropbox, Mac OS, and Windows 8, Facebook, Pinterest, LinkedIn, Twitter, YouTube, and Google+.

I worked in the bakery during the school year throughout my entire college career. I learned how to maintain a small work schedule while also carrying a full credit load. I worked with a team of four students and one supervisor to produce the baked goods according to proper safety standards. I organized catering orders for major campus events, as well as worked with the various cafeteria departments with a multitude of specific tasks. Through this experience, I learned how to work with a team of individuals with varying characteristics and learned how to be flexible with different personality types and methods of work.

While functioning as direct support person for the owner, I recorded and monitored expenses, raised monthly invoices, and completed payroll using Quickbooks. I was able to create and revise the organization system and procedures throughout the workplace. I solved problems among employees and worked directly with employees at every level of the company. An important facet of my job was to resolve problems that arose between employees and the new systems that I created. I was able to develop new Excel reporting methods to improve overall efficiency. I worked directly with corporate headquarters and executives to improve the business overall. My big project was to establish and manage a new mobile application system and train employees how to use it effectively. At the close of my internship, I had the privilege of interviewing, hiring, and training my replacement.

As a market associate, I truly learned the value of hard work. Learning to work with my hands built an impressive work ethic. Learning about the horticultural industry enabled me to be an effective sales person. I learned the importance of hard work; it takes people working hard at all levels to provide a successful economy. This is a lesson that I will carry throughout the rest of my career and life.

By far one of the most challenging experiences of my life, this job challenges me in an entirely different way than the classroom possibly could challenge me. I worked as a job coach for mentally and physically disabled students. I developed a sense of compassion and patience throughout this position. While coaching the students, I attempted to instill in them the ability to adapt to various work environments and challenges. I detailed their progress through daily reports.

Grove City, Pa

I gained this internship my first year in college and held it through the whole year. It consisted of managing marketing aspects, planning events, working with others, and learning the ins-and-outs of small business. I learned the basics of business and how to work with other local businesses to accomplish tasks. The most important aspect of this internship was learning that the culture and strategy of each business varies, and it is important to learn about the environment in which one works in order to help that institution be as successful as possible.