Partner with marketing stakeholders and product teams to define project scopes, timelines, and deliverables for high-visibility promotional campaignsDevelop and oversee comprehensive project plans, schedules, and resource forecasts across multiple disciplines within a complex production pipelineProactively identify and resolve production challenges to ensure timely delivery of assets while maintaining the highest creative quality standardsCoordinate cross-functional teams through detailed project planning, data-driven decision-making, and collaborative problem-solvingServe as the primary communication hub for project scope, timelines, and expectations, ensuring alignment among stakeholders, peers, and creative resources

Directed studio creative resource assignments for World Cup 2022, World Cup 2023 while launching Nike Well reaching 10M+ consumers across social, Nike app and web spacesManaged and mentored a team of 5 digital producers providing support through campaign prioritization and workback schedules, fostering a culture of innovation, collaboration and high-performanceServed as the dedicated liaison between client and consultants focusing on Employee Experience health while raising pay equity by 15%, and increasing standard PTO benefits from 0 to 15 days a yearCreated, designed and implemented a robust Airtable database for resourcing and utilization process to allocate team members to projects ensuring project successCollaborated with Studio Directors, Creative Directors and cross-functional team members to forecast resource needs, balancing workloads, and identifying opportunities for talent growth and developmentCoordinated team members across design and copywriting to projects based on skill sets, availability, and project requirements, ensuring the right talent was assigned to the right projectsLed the development and maintenance of comprehensive onboarding materials for new team members, ensuring the necessary knowledge and tools are available to integrate seamlessly into the CDS Studio environmentCreated quarterly business presentations for leadership which included overall team status, achievements, continuous improvement initiatives, challenges and financialsConducted bi-yearly 360 reviews of digital production team providing growth opportunities and feedbackLed weekly Digital Producer SCRUM meetings focused on executions and deliverables against tight workback schedules

Collaborated with key marketing stakeholders and product teams to define scope, integration requirements, and timelines for project implementation launchesCommunicated clearly across projects and people; discuss scope, timing, and manage expectations of stakeholders, peers, and project resourcesIdentified and optimized internal project management and workflow processes within Asana to promote more seamless intake and fast turnaround timesChallenged and altered the definition of project scope and requirements with the ability and flexibility to scale efforts according to team financial considerations and technical constraintsGuided input and recommendations regarding design and function in relation to project goals, organizational goals, deep understanding of user experience, and web usability

Oversaw the planning, development, and execution of marketing sites including "Facebook for Media," "Facebook for Journalists," and "Facebook for Creators"Collaborated with cross-functional teams to create digital destinations for marketing initiatives with a focus on user experience, accessibility, and global digital marketing strategyImplemented strategic website user experience techniques to recommend unique opportunities to leverage content, creative, and technology that may drive or influence executionAdvised CMS utilization while building processes to encourage concrete organization Orchestrated content direction and product goals by creating impactful global user experiences and collaborating with digital partnerships teamsPrioritized deliverables with a focus on user research, digital marketing campaign design, performance analytics, and web product engineeringDirected design and development teams to execute against site roadmaps, upload and update content in the content management system, oversee site maintenance and influence site optimizations

Implemented data sources and tools to identify, interpret, and communicate visitor behavior, and provide insights that drive improved customer experience, website usability, and desired user actionsCreated actionable insights gained from reports and data to justify current and future website work, inform new website marketing strategies, and provide presentable data for use in client website performance deliverablesCreated all Drupal and WordPress website enhancement SOWs for existing or adoptive clientsOversaw scope design, development, testing, and deploy to ensure expected client results are achieved within budget and on timeCollaborated with and led Web Strategy, Design, Copywriting and Development teams to conduct strategy and requirements gathering to oversee small and large project teams and all subsequent client deliverables

Work with project management team to develop client materials like sitemaps, SEO research, content entry, and moreMaintain vast knowledge of all content management systems (Wordpress, Drupal, Divi) and work with developers to improve processes/methods and implement consistency throughout each CMSConduct numerous direct client facing trainings on each CMS and demonstrate recommended content design practices Provide website content entry, including some text and image manipulationConduct in-depth website browser testing to ensure that websites are launched at their highest qualityParticipate in project management team strategizing in order to develop creative solutionsContribute to the growth of Orbit by advancing personal skills, working with the project management team to deliver timely, quality results, and seeking opportunities to improve Orbit's tools and processes

Client roster: Accenture, AAPM&R, CH&Gc|change is a full-service strategic integrated marketing communications company.Account Manager in the following areas:Marketing Strategy, Visual Identity & BrandingDigital Creative DevelopmentWebsite Design & DevelopmentMotion GraphicsCopywriting, Scriptwriting and Content DevelopmentPrint Design and IllustrationMeetings / EventsInfographics

Led experiential creative ideation, building budgets, managing timelines, overseeing design and production, program logistics, post execution reporting, analytics and ROICollaborated with internal and client stakeholders to produce creative and unique event sites; managing vendor relationships and keeping costs within budget parametersBuilt, produced and executed a strategic experiential platforms inside of a 360 integrated campaign for Kimberly-Clark, Ford and LG

Staffed, trained, developed and managed 5 Market Managers and 150 Brand Ambassadors for Microsoft/AT&T during 2 separate programs in 12 marketsGained initial success in Microsoft program resulting in a program extension in many markets with $1.2 M additional revenueTracked and controlled $500,000 client budget inside a $4M Windows VIP Program

Agency roster: Draftfcb, OMD, Starcom; Client roster: Unilever, JCPenney, Kraft, MillerCoorsAssisted 2 traveling Account Directors, SVP, and sales team in all aspects of the in-theatre advertising sales process: category, account and database research, proposal requests, insertion orders, revisions, post-buy analysis, and sales presentationsDeveloped and maintained strong relationships with advertising agencies, clients, and internal departments Monitored accounts and created proposals for integrated marketing programsCoordinated and executed events for major clients and mid-sized agencies (50 to 200)

Responsible for support, coordination and execution of over 300 promotional campaigns.Developed plans and executed remote broadcasts, sales promotions, publicity, special events, etc.Researched trends and scouted for music to build weekly queue for Q101.1 and Q2

Dancer, appearances, charity and community events

Assisted in nearly 64 shows including documents pre-show, on-the-spot research for personalities and producers, cut and edited sports highlights on deadline, screened over 1000 phone calls regarding recent topics during the show, assisted operation of the audio board, and recorded on-air spots, sports updates, and show opens. Guided the operation of large promotional events after internship had concluded.

Conducted research, story ideas, logging, and dubbing. Accompanied producers on professional shoots, in Avid editing suites, and observed and assisted with live tapings in the control room. Assisted the PR and promotions department with the State Street Studio opening as well as smaller projects.