Kari Foster Email & Phone Number

Houston, Texas, Us

San Francisco, California, Us

Burlington, Vt, Us

The Exit Five community is one of the top resources for B2B marketing pros looking for a sounding board outside of work. B2B marketers connect with the Exit Five Community daily to share tactical advice, give and receive feedback, and exchange ideas.

Austin, Texas, Us

New York, New York, Us

Built and led the Demand Generation team for a leading affiliate marketing management SaaS platform, built for scaling ecommerce DTC and Amazon brands. Collaborated cross-functionally with Brand and Content, Product Marketing, and Sales to develop comprehensive, growth-oriented inbound marketing and demand generation strategies that generated record numbers of MQLs, Enterprise-level SQLs, and pipeline and grew ARR by 50%.

Paducah, Ky, Us

Led the Campaigns Team as a key part of the Demand Generation team for an established fintech company and the 4th largest Core banking platform in the U.S. Outpaced new sale pipeline coverage goals by an average of 35% across all lines of business and generated 98% of closed won revenue for Core Banking solution, through tailored and integrated GTM campaign strategies that supported product marketing and revenue goals.

Austin, Texas, Us

As a member of the executive leadership team for a SaaS developer of time and expense tracking software for projects, I owned and executed on all inbound and outbound demand generation strategies across all channels, which drove 80% of all bookings. Built and led a highly efficient Marketing Team that collaborated with outside agencies and freelancers in creation and execution of marketing strategies, including product marketing, customer marketing and cross-sell, and partner development. Evolved multi-channel strategies across search (SEO and PPC), social media, events, content creation, and paid media.

Charlottesville, Va, Us

* Develop, direct, and implement the agency strategy for all online and offline marketing/communications activities; including content, online advertising, email, social media, PR, branding, and events. * Develop marketing KPIs and metrics to measure the performance and ROI of the agency’s marketing activities. * Develop and manage content marketing, buyer persona, and link building strategies for Marketing Mojo clients.

Charlottesville, Va, Us

Rockville, Md, Us

Oversaw social media and digital outreach campaigns for a variety of clients in the event. association and nonprofit industries, including the National Association of Broadcasters (NAB Show), Share Our Strength, and 1105 Media. This included:* Social Media Strategy* Social Media Management* Blogger/Influencer Outreach & Digital PR- Developed and executed influencer outreach and social media strategy for the NAB Show that resulted in a verifiable social media ROI of 115%.- Developed and executed social media, influencer outreach and content partnership strategy that achieved a total potential reach of 200,000+ people through social media channels, including blogs, Twitter, LinkedIn groups and other mentions.- Executed blogger outreach campaign for Share Our Strength's No Kid Hungry program, which increased overall website traffic and online donations through an extensive network of bloggers.

Content development, copy writing and social media strategy and project management for a variety of B2B, B2C and non-profit clients.

Washington, Dc, Us

Led and managed online / interactive marketing and branding strategy for start-up "Travel 2.0" online community, Gozaic.com, the first of its kind within heritage and cultural travel niche.

Bethesda, Maryland, Us

Led marketing initiatives related to the acquisition and retention of advertisers for a niche B2B search engine, as well as maximizing website traffic to develop marketplace from concept to largest search portal in category. This included:*Search engine marketing (paid search management and SEO)*Email marketing*Copy writing and content development/management*Offline marketing initiatives (print ads, event marketing, direct mail)

Houston, Texas, Us

Developed and managed all content for the company’s corporate website and e-commerce site and assisted with the development of online marketing initiatives. This included:*Paid search campaign management*Copywriting for e-commerce site*Creation of email campaigns and marketing presentations*Sales lead tracking and reporting