Senior Email Marketing Strategist
CurrentDefine and drive email marketing strategy for the NPD clientsManage daily operations of the email marketing channel for clients – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reportingBuild and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurementCollaborate with the team to determine to ensure brand guidelines are followed in emailsReport and provide recommendations on the email program performance monthlyUse data to continuously test, measure and optimize the email marketing program