Kari Daffron Email & Phone Number

Indianapolis, Indiana, United States

Indianapolis, Indiana

• Establish curriculum, syllabi, and plan of study to implement in my courses specific to my students and their needs• Teach a variety of PR courses including PR Planning (graduate level) and Careers in PR (undergraduate level)• Cultivate PR Planning to work with local non-profits for pro-bono PR and marketing needs• Prepare seniors in PR/marketing in Careers in PR to prep their resume, cover letters, potential interviews, etc. in anticipation of graduation• Serve as an advisor for the student organization Love Your Melon

Indianapolis, Indiana

• Facilitate four classes with 25+ students per class per semester• Teach a variety of communication courses including the Fundamentals of Public Speaking and Interpersonal Communication• Serve as a mentor outside of the classroom to support the traditional, first-generation Ivy Tech Student

Indianapolis, Indiana, United States

• Overhaul a rebrand for local megachurch and its four campuses/satellite churches• Create a comprehensive marketing/communication plan for each department and campus to reference• Develop thorough brand guidelines for the main church campus along with specific guidelines for each campus• Lead numerous, cross-departmental and cross-campus initiatives • Led SWOT analysis activity with senior pastor, church director, and other key stakeholders

Indianapolis, Indiana, United States

• Lead the single largest global group initiative through focus groups to improve culture, engagement, and communication workstream• Communicated strategies and results as a part of the Senior Leadership Team and team-wide on a consistent basis• Connected and unified all FGX global locations• Owned and strategized internal and external communication for all of FGX• Identified, selected, and managed external partners and technology platforms; ensure they meet performance objectives• Initiated internal organizations (BLM, Culture Team, etc.) to make an impact within and outside the company

Greenwood, Indiana

• Raise awareness and prestige of the Readers.com and Sunglass Warehouse brands• Provide thought leadership across communication, brand, PR, content, design, social media, and photography• Maintain full ownership (strategy, execution, and P&L, including annual forecasting and budgeting) and accountability of all brand marketing functions• Manage both large and small teams in a variety of different focuses within the company• Owner of internal communications for a globally operated company• Collaborate with cross-departmental teams nationwide to ensure efficiency and open communication• Create brand campaigns that clearly communicate the value proposition for each of the brands • Develop comprehensive content marketing strategies (owned/original, earned/PR, and paid/promoted) for all brands• Ensure all content produced is brand-compliant and written in the voice of the brand• Serve as head of communication for CEO including responsibilities of leading team huddles and making on the spot decisions in CEO's absence• Communicate strategies and results as a part of the Leadership Team and team-wide on a consistent basis• Identify, select, and manage external partners and technology platforms; ensure they meet performance objectives• Gather demographic and psychographic data to creatively market to our specific customers• Strategize cross-departmental initiatives• Continuously managing cross-departmental projects and driving numerous initiatives at once• Conduct quarterly surveys to track brand awareness across all brands

Greenwood, Indiana

• Manage a group of seven individuals with responsibilities including; SEO, PR, graphic design, video production, social media, and content writing• Serve as a member of the Leadership Team reporting directly to the CEO• Created internal scorecard to provide and measure data success metrics tied to brand and PR that was not able to be measured through any current tools or programs• Live by 10 fundamental core values built by the company

Indianapolis, Indiana Area

• Maintained client/internal communication by being account lead for five clients including local, national, and international accounts• Supervised nine client teams thriving in a fast-paced, ever-changing, results driven environment• Overhauled client social media initiatives and formulated innovative campaigns for RingCentral (26K followers) and 2Checkout (3K followers)• Strengthened clients’ public image through messaging, media positioning, and strategically developing social media, traditional, and digital plans for clients in B2B, technology, mobile, cloud industries, and more• Crafted presentations for C-suite executives demonstrating PR initiatives and return on investment in PR campaigns with high focus on communication• Assisted in training new hires both in-person and remotely• Developed crisis management plans by strategically thinking ahead and anticipating the client needs

Indianapolis, Indiana Area

• Served on the Strategic Communication Team as the main liaison with the University's Publications Department• Developed specialized marketing and communication presentations to any number of students, coworkers and vendors within, and outside of, the University• Counselor for the southern part of the state visiting with numerous high school, and middle school, students

Indianapolis, Indiana Area

• Maintained social media for GPSG• Created new logo and design for the GPSG website• Designed publications for our internal and external audiences• Scored grants for current students needing additional financial aid for experiments and trials

West Lafayette, Indiana

• Served under two different professors with diverse groups of student• Polished, dynamic speaker in front of both large and small bodies of students• Used leadership and organizational skills to grade and work one on one with students

• Obtained hands-on experience in the public relations and advertising fields by preparing and giving presentations, writing press releases, designing materials for businesses, and attending weekly meetings• Worked together with select PR students to strategically launch a business for two advisors at Purdue University using social media

• Increased computer literacy by preparing Excel spreadsheets for surveys, mail merging, use of library software, etc.• Assist professors with clerical work, grading assignments and preparation for seminars

• Designed brochures, postcards and save-the-dates• Worked with computer systems that stored volunteer information• Assisted in event planning by working with other large organizations• Attended events representing The American Lung Association

Master Of Arts (Ma), Public Relations, 3.9/4.0

Activities and Societies: • PRSA • Graduate Professional Student Government (GPSG)

Bachelor Of Arts, Communication, 3.7/4.0

Activities and Societies: • Public Relations Student Society of America (PRSSA) • Boiler Communication