Kari D'Elia

Kari D'Elia Email and Phone Number

Chief Product Officer, USAFacts | Ex-Nike, Ex-TripAdvisor @ USAFacts
Kari D'Elia's Location
Seattle, Washington, United States, United States
Kari D'Elia's Contact Details
About Kari D'Elia

As a product leader, I am deeply committed to guiding mission-driven organizations from their initial ideas to expansive growth. I currently hold the position of Head of Product at USAFacts, a not-for-profit civic tech project dedicated to empowering people to understand their country, city, and community through data. My approach to leadership focuses on unifying teams under a common vision, fostering interdisciplinary collaboration, and delivering novel experiences to market that positively affect people's lives.My journey includes a pivotal role as Head of Product at Career Karma, a Series-B YC-backed startup championing equal access to careers in technology. Here, I crafted digital products that aimed to narrow the opportunity divide, equipping people from underestimated backgrounds for careers in tech. A key achievement was steering the company's strategic shift from a B2C marketplace to a B2B enterprise solution. This transition peaked with the launch of the Black Genius Academy, a collaborative effort with Google's Tech Equity Collective (https://blackgeniusacademy.careerkarma.com/)Before Career Karma, I was a Director of Product at Nike, owning Platform and Core Experience for the Nike Run Club and Nike Training Club apps. These apps inspire millions globally to incorporate sports into their daily lives at no cost, aligning with Nike's vision of making sport a daily habit. At TripAdvisor, my leadership spanned the revenue teams in the hotels sector, which then generated over 90% of the company's revenue through their metasearch auction. Seeking greater involvement in product innovation, I undertook a groundbreaking role overseeing horizontal product management across hotels, restaurants, and attractions, focusing on trip planning and in-destination experiences.

Kari D'Elia's Current Company Details
USAFacts

Usafacts

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Chief Product Officer, USAFacts | Ex-Nike, Ex-TripAdvisor
Kari D'Elia Work Experience Details
  • Usafacts
    Chief Product Officer
    Usafacts Dec 2024 - Present
    Bellevue, Washington, Us
    I lead an exceptionally talented team of Product, AI, Data, Design, and Content specialists on a mission to make public data about our country open and accessible for everyone to use.
  • Usafacts
    Head Of Product
    Usafacts Jul 2023 - Dec 2024
    Bellevue, Washington, Us
    At USAFacts, we are dedicated to making data about our country easy to access, understand, and use. As a non-partisan, non-profit civic project, our mission is to present just the facts, allowing you to form your own opinions. As the Head of Product, I lead our product organization in driving this mission forward through innovative technology.My role encompasses overseeing our data platform, analysis engine, and front-end applications. I have the privilege of leading a talented team of product managers, technical analysts, data visualization engineers, content strategists, and UX designers, all committed to distributing non-partisan data via our website, USAFacts.org.AI is at the center of all that we build. We believe we have a role to play in bringing trustworthy data to the public in an LLM world.
  • Career Karma
    Head Of Product & Design
    Career Karma Apr 2022 - Jul 2023
    San Francisco, California, Us
    I led Career Karma's expansion into enterprise, providing the product vision and execution strategy for a 0-1 product that is on its journey to market fit and scale up. I am most proud of shipping the Black Genius Academy, a tech career exploration app for Google's Tech Equity Collective that equips aspiring Black tech talent with resources and knowledge to identify, enroll, and succeed in technical education programs.Across my team of product managers, designers, content creators, and product marketers, we are obsessing how to solve some of the most challenging and energizing workforce development problems of our time. The move to skills-based hiring, the persistent large gaps in critical tech skills among workers in non-tech sectors, and the necessary investment in diversifying technical workforces presents an opportunity to solve complex problems for organizations that also create tremendous upward mobility for workers.
  • Nike
    Director Of Product, Digital Activity Apps
    Nike Jan 2021 - Apr 2022
    Beaverton, Or, Us
    I led the platform and core experience strategy for Nike's two industry-defining digital fitness apps: Nike Run Club and Nike Training Club. Together with my team, we empowed millions of athletes around the world to make sport a daily habit.
  • Nike
    Director Of Product, Core Commerce
    Nike Aug 2019 - Jan 2021
    Beaverton, Or, Us
    I directed global digital product strategy across merchandising, navigation, ratings/reviews and editorial content growth for Nike.com and the Nike app.
  • Tripadvisor
    Director, Core Experience Product
    Tripadvisor Mar 2018 - Jul 2019
    Needham, Ma, Us
    I set the product vision, assemble cross-functional teams, and empower them to ship products that improve on the travel planning and in-destination use case. We've all been a traveler with a phone in our hand looking to get the most out of our vacation. I deeply study what users are looking for and bring new features to market across web and native apps, globally.Most recently, I began leading the Find and Discover team, charged with leveraging machine learning, data science, and search UX to ensure TripAdvisor users can always find what they are looking for, and discover amazing hotels, restaurants, and experiences along the way.
  • Tripadvisor
    Group Product Manager, Hotels
    Tripadvisor Feb 2017 - Feb 2018
    Needham, Ma, Us
    Lead product strategy and execution for hotel shopping experience, inclusive of understanding user problems and competitive opportunities, roadmapping, goal setting, requirements writing, project management, QA, A/B testing strategy, and analytics/performance. My ownership spans responsive web as well as TripAdvisor’s iOS and Android apps. Deeply understand traveler needs, pain points, and behaviors, and transform that knowledge into a cohesive set of product roadmaps that align to larger company goals.Empower a team of product managers who each own roadmaps feeding into the larger hotel shopping experience strategy.Build and leverage strong partnerships with UX and UI design, user research, analytics, and engineering to develop the best products for our users as efficiently as possible using an agile development framework (kanban).Establish shared vision across the company by building data-driven consensus on priorities leading to product execution.Define the metrics that inform product success, monitor their performance in real-time, and determine a product roll-out strategy based on quantitative and user feedback.Engage a diverse set of stakeholders up, down, and sideways in a highly matrixed organization.
  • Tripadvisor
    Senior Product Manager, Instant Booking
    Tripadvisor May 2015 - Jan 2017
    Needham, Ma, Us
    Responsible for bringing a new and innovative hotel booking experience to market. My focus was on conversion optimization for users who chose to book a hotel on TripAdvisor.
  • Emc
    Manager, Social Business & Insights
    Emc Dec 2013 - May 2015
    Round Rock, Texas, Us
    Set strategy and lead a team of analysts focused on four key areas:1. Enablement: Deploy best-of-breed social and community insights tools across EMC's diverse global marketing organization accompanied by training, reporting programs, and best practices. 2. Production: Maintain social KPI dashboards, conduct deep-dive investigations, develop social data visualizations and inform senior marketing leadership through regular quarterly social business reviews. Data sets include Twitter, Facebook, LinkedIn, G+, community (Jive), blogs (Google Analytics) and web (Omniture).3. Integration: Serve as the social data subject matter expert for integrated measurement programs.4. Evangelization: Seek out opportunities to grow use cases and implementations of social data programs across the enterprise.
  • Emc
    Social Listening & Analytics
    Emc Oct 2012 - Dec 2013
    Round Rock, Texas, Us
    Developed a global social listening program from the ground up, including vendor selection, listening methodology, engagement operations and KPI reporting. Originally designed for corporate marketing and global comms, the program received enterprise-wide buy-in and grew to a hub-and-spoke model adopted by business unit and theater-level marketing and communications teams.
  • Bluefin Labs (Acquired By Twitter)
    Senior Analyst
    Bluefin Labs (Acquired By Twitter) Feb 2012 - Oct 2012
    Cambridge, Ma, Us
    Consulted with media properties, advertisers and agencies on integrating Social TV data from Twitter into insights programs. Bluefin Labs pioneered the field of Social TV - that is, bringing together realtime Twitter data with live TV viewing to quantify the business value and amplify the impact of the second screen experience.
  • Cymfony (Acquired By Cision)
    Business Analyst
    Cymfony (Acquired By Cision) May 2010 - Jan 2012
    Translated client business questions into social media listening methodologies that result in actionable insights for stakeholders in upstream research, consumer and shopper insights, marketing and media. Vertical specialist in CPG and retail.
  • University Of Massachusetts Amherst
    Assistant Director, Center For Spectator Sports Research
    University Of Massachusetts Amherst Jun 2008 - May 2010
    Amherst, Massachusetts, Us
    The Center for Spectator Sports Research is a consulting group located within the McCormack Sport Management Department at the University of Massachusetts that specializes in conducting primary research in the areas of branding, sponsorship, media and consumer insights for the sport and entertainment space. I was the primary project and account director for the Center, which involved developing proposals, designing studies, managing data collection, statistical analysis and reporting. I also trained and oversaw our staff of graduate and PhD student assistants, as well as contributed to new business development and marketing.
  • Ncaa
    Branding And Communications Intern
    Ncaa Jun 2005 - Jun 2006
    Indianapolis, In, Us
    Developed and executed comprehensive marketing plans for six NCAA Championships across DI, DII and DIII men's and women's sports.
  • Usa Triathlon
    Marketing Intern
    Usa Triathlon Jun 2004 - Aug 2004
    Colorado Springs, Colorado, Us
    Selected for the US Olympic Committee Summer Internship Program where I helped USA Triathlon execute marketing programs ahead of the 2004 Athens Summer Games.

Kari D'Elia Skills

Analytics Market Research Social Media Marketing Social Media Measurement Social Media Marketing Strategy Qualitative Research Digital Marketing Customer Insight Digital Strategy Social Media Analytics Marketing Strategy Social Networking Online Marketing Strategic Partnerships Leadership Project Management Crm Digital Media Competitive Analysis Marketing Communications New Business Development Research Sponsorship Proposal Writing Marketing Research Web Analytics Data Analysis Statistics

Kari D'Elia Education Details

  • Isenberg School Of Management, Umass Amherst
    Isenberg School Of Management, Umass Amherst
    Mba
  • Isenberg School Of Management, Umass Amherst
    Isenberg School Of Management, Umass Amherst
    Sport Management
  • Southern Illinois University, Carbondale
    Southern Illinois University, Carbondale
    Marketing

Frequently Asked Questions about Kari D'Elia

What company does Kari D'Elia work for?

Kari D'Elia works for Usafacts

What is Kari D'Elia's role at the current company?

Kari D'Elia's current role is Chief Product Officer, USAFacts | Ex-Nike, Ex-TripAdvisor.

What is Kari D'Elia's email address?

Kari D'Elia's email address is ka****@****ike.com

What is Kari D'Elia's direct phone number?

Kari D'Elia's direct phone number is +1 617-670*****

What schools did Kari D'Elia attend?

Kari D'Elia attended Isenberg School Of Management, Umass Amherst, Isenberg School Of Management, Umass Amherst, Southern Illinois University, Carbondale.

What are some of Kari D'Elia's interests?

Kari D'Elia has interest in Children.

What skills is Kari D'Elia known for?

Kari D'Elia has skills like Analytics, Market Research, Social Media, Marketing, Social Media Measurement, Social Media Marketing, Strategy, Qualitative Research, Digital Marketing, Customer Insight, Digital Strategy, Social Media Analytics.

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