* Full responsibility for the business development in the Middle East, GCC* Reporting directly to the Managing Director* Responsible for P&L leadership, delivering annual profit* Business expansion by restructuring of Middle East and GCC agents and by adding new agents* Securing long term contracts in existing and new markets* Defining and rolling of strategy plan, including regional execution with focus on after sales market and service business

* Formulate, supervise execution of and lead updating of all corporate strategic and operational business plans assuring delivery of annual and long-term business objectives. * Lead the development and implementation of effective business development plans to achieve revenue, margin, market share and sustainable growth targets across targeted market and business segments across the world. * Proactively explore new business opportunities including participation in international tenders to acquire long and short term procurement and supply contracts. * Manage the process of risk management including identification, assessment and development of effective mitigation plans assuring protection of organizational interests. * Lead the process of vendor management including identification, pre-qualification and selection of vendors, vendor performance evaluation and management to sustain a reliable cost-effective vendor base. * Manage procurement of various commodities for trading as well as for executing customer orders including assessment of requirements, tendering, technical and commercial bid evaluation, negotiations and award of contracts. * Participate in and contribute to the development, implementation and upgrading of all business processes, systems, policies and procedures incorporating best practices for enhancement of overall performance and productivity. * Serve as a General Auditor for Commercial Affairs of ASCOTEC Holding (September 2015 to date), evaluating and approving all deals and executing assigned audit assignments.

* Made significant contributions to the transformation of Bread&Co® from a shop to a bakery café franchise chain - developed the franchising kit, evaluated potential franchisees, signed contracts and coordinated the opening of stores. * Managed the project which successfully finalized a deal with Emirates National Oil Company (ENOC) Abu Dhabi National Oil Company (ADNOC) and established Bread&Co® outlets at ADNOC petrol stations and facilities * Managed the creation and rollout of effective integrated branding and marketing concepts. * Formulated business plans and models for building the franchise network, evaluated potential business partners including in-depth feasibility studies and financial due diligence to select reliable resourceful franchisees. * Conducted detailed analysis of market research reports and evaluated market scenarios in the FMCG sector, demand and supply status and customer expectations. * Provided detailed strategic operational and financial inputs to the senior managers and facilitated the development of viable business growth plans. * Worked closely with franchisee operators in identifying locations and led negotiations with shopping mall owners and landlords to acquire sites. * Managed the various promotional initiatives and campaigns for building market awareness of the Bread&Co® concept, franchise and representing the company at various trade events.

* Managed the process of successful establishment of Gloria Jean’s Coffees franchise in Saudi Arabia in collaboration with the company head office in Australia and the master franchisee in Dubai UAE. * Organized a comprehensive market research study of the market, analyzed findings and produced a business development plan for the franchise.   * Developed and implemented strategic action plans to capture competitor markets through innovative brand positioning, upgrading of facilities and pricing of products and services. * Monitored operations of stores ensuring delivery of customer service matching the standards of Gloria Jean’s Coffees assuring customer satisfaction and loyalty. * Supported franchisees across the country in researching their markets, identifying store locations and planning and rolling out store operations. * Developed and administered budgets for marketing and promotions, ensuring optimum allocations to maximize returns in terms of market penetration. * Monitored and controlled operating costs on a company as well as store level, identifying variances from budgets and opportunities for cost savings to achieve improvements in profitability of operations. * Recruited and trained marketing and sales staff as well as food and beverage preparation and service personnel of various franchisees and trained store managers and staff on customer services, coffee knowledge. * Developed a supply chain in Saudi Arabia for procurement of food and non-food supplies required for store operations and vetted and approved quotations and prices.

* Independently established the Alfredo Café brand and promoted franchise concept in GCC.  * Established short and long term business objectives of the region and developed supporting business development plans covering marketing, advertising, market segmentation and pricing. * Performed detailed quantitative and qualitative analysis of potential markets, identified market segments, size, needs, competition and potential to prioritize investments and maximize returns. * Liaised and maintained relations with local authorities, municipalities, labor and immigration officers to obtain required licenses, permits and approvals for unhindered company operations. * Produced and administered budgets and financial plans and monitored and controlled costs, expenses and cash flows to achieve predefined profitability objectives. * Managed all staffing matters including assessment of manpower needs, recruitment, training, deployment, performance evaluation and management to build and sustain a high-performance organization.

Coordinated between the Canadian head office and the UAE master franchisee, and exchanged vital information between head office & franchisee for increased operational collaboration. Analysed business health and formulated detailed business development plan accordingly for substantially improved brand positioning and management. Rendered training & professional development to all franchise staff and franchise field managers positively affecting their knowledgebase regarding standards & products.