I'm a seasoned brand strategist with a passion for mission-driven organizations and entrepreneurs. My career spans nonprofit fundraising, public relations, and integrated marketing for startups and small businesses. I excel at aligning communications strategy with organizational priorities and leading multi-channel campaigns that drive brand awareness, revenue, and stakeholder engagement.Key strengths:- Developing comprehensive brand identities and communication strategies- Spearheading content creation- Media relations and strategic partnerships- Balancing high-level strategy with hands-on executionMy career began in special events fundraising, instilling in me a results-oriented approach and a deep commitment to social impact. This foundation has informed my consulting work, allowing me to play integral roles in initiatives supporting women and families.My empathy, listening skills, and ability to see the big picture enable me to identify storytelling opportunities, create impactful messaging, and engage effectively with stakeholders at all levels.Client Highlights:🎯 PREGNANCY AWARENESS MONTH: Transformed philanthropist Anna Getty’s idea for Pregnancy Awareness Month into a 4-week, multi-channel educational campaign for expecting mothers in 2008. Served as Campaign Producer 2012 - 2016. 🎯 BELABUMBUM: Served as fractional PR Director for 8 years, securing media coverage and partnerships, and managing editorial content for social enterprise manufacturing intimates and apparel for mothers; successfully positioning the brand for acquisition by Adore Me in 2019. Between 2020 and 2022, I led messaging strategy and developed content contributing to 15% increase in customer LTV.🎯 LUMO: retained for 6-month PR contract promoting launch of an on-demand, virtual leadership program for expecting mothers during the pandemic. Landed placements in Forbes, LiveCareer.com, and Babe by Hatch and secured brand partnership with Ergobaby. 🎯 THE BETTER OPTIONS COMPANY: Served as Fractional Communications Director for 3.5 years, leading messaging and integrated marketing for 3 e-commerce brands, driving content development, brand partnerships, media coverage, and cross-functional team collaboration.🎯 THE STAIR BARRIER: Retained in 2015 to build awareness for new, one-of-its-kind stair gate. Secured reviews, media coverage, and influencer collaborations contributing to 450% YoY revenue growth. Received company equity in 2017, served as VP Brand Management until merger resulting in The Better Options Company.