Karie Starrett Email & Phone Number

San Francisco, California, Us

Clearworks is an insights, innovation, and customer-experience company. We help clients understand their customers better, identify opportunities for innovation, and create products, services, and experiences that matter. We get to solve all kinds of challenges for all kinds of businesses, including Visa, Norton, Cisco, Jackson Family Wines, and BlueCross just to name a few. Our clients are diverse in size and industry but share one important thing: a passion to drive more business by driving more meaningful human connection.• Lead qualitative and quantitative customer research for both B:B and B:C customers to inform: customer experience, persona development, journey mapping, path-to-purchase, product development (feature prioritization & concept testing), messaging & positioning, innovation, change management, marketing strategy, usability, ad testing• Use a variety of approaches to gather in-depth insights and drive innovation, including digital ethnographies, online diaries, IDIs, focus groups, shop-a-longs, usability, customer ideation workshops, in-home ethnographies, interactive exercises, ODI (outcomes driven research), process mapping, etc.• Facilitate cross-functional teams, executive, and customers for innovation & ideation, business strategy, process development, Customer Advisory Boards meetings and user groups

Hickory, North Carolina, Us

• Manage team charged with developing a start-up professional services business to include: strategy, marketing, engineering, operations, delivery and management. • Developed strategy to drive break-even profitability, customer satisfaction, and product pull- through while increasing the health of BusinessPartner community for a stickier and more addictive channel. • Lead business development activities for service delivery to minimize fixed costs while developing a scalable and repeatable business model. • Mitigated business risk through proactive financial and legal policies to ensure compliance and revenue recognition. • Provided leadership to cross functional team comprised of sales, finance, contracts, legal, procurement, and marketing. • Established a Governance Board to provide oversight, guidance, and decision making on all services opportunities. • Ensured service decisions are consistent with the strategic direction of the business segments.

Hickory, North Carolina, Us

• Launched new wireless LAN business segment targeted at Fortune 1000 global customers• Built strategic partner relationships with suppliers to deliver a competitive product suite into the enterprise market• Developed product management processes to support product line life cycle from strategic planning to tactical activities• Responsible for value proposition, messaging, and positioning• Developed marketing and sales tools to enable rapid sales & channel activation for a non-familiar technology• Managed cross-functional team to develop new web-based technical support infrastructure, policies, and procedures

Morristown, New Jersey, Us

• Worked with senior management to proactively identify, develop and drive long-term strategies and initiatives that will result in profitable growth for the company • Supported strategic initiatives by facilitating identification of key issues; managing research and analysis; developing conclusions and presenting findings • Managed teams in qualitative and quantitative analyses to better understand, competitors, industry performance and macro-economic trends • Provided thought leadership on competitive marketplace, strategic direction, cross-functional implications, and other business decisions

Redmond, Washington, Us

• Lead the development of competitive intelligence processes and market sizing to steer product development road map for Microsoft’s global TV initiatives• Manage industry relations to drive positive public relations and strengthen relationships among key industry analysts (Forrester, IDC, Cahners, Jupiter, Datamonitor, Strategy Analytics, Yankee Group)• Track industry and competitive trends for input into initial market requirements and product life cycle measurements• Analyze competitive environment, market trends and provide implications and recommendations for strategic planning and monthly business review process• Developed a user-friendly web site including competitive and industry intelligence for use by internal customers

Bellevue, Wa, Us

• Designed and managed extensive competitive intelligence system to advise senior-level management in strategic business decisions• Provided analysis of competitors, products, and industry trends for input into overall business strategy, product development, pricing, and marketing programs• Benchmarked products, pricing, promotions, and distribution versus the competition to measure results of business plans and feed into sales training process• Delivered competitive sales presentations to ensure efficient knowledge of the competitive landscape in seven markets• Developed and facilitated War Gaming sessions to ensure overall market readiness for new competitive entrants as well as general competitive activity• Managed field competitive intelligence gathering

Dallas, Tx, Us

• Managed competitive intelligence organization• Created internal competitive intelligence campaign to raise CI awareness within the company • Provided quantitative and qualitative analysis of key competitors and competitive products in the cable industry• Developed targeted marketing promotional programs in response to competitive market tactics to overcome disadvantages and accelerate sales resulting in increased market penetration• Analyzed technological industry trends resulting in benchmarks for evaluation of product• Developed and maintained accurate and comprehensive competitive intelligence database for 24/7 use by internal clients

Master Of Arts (M.A.), Economincs

Ba, Political Science, French

High School

Education record