Kari Hanson Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

Owned the GTM strategy, which included tripling the new customer ARR as we moved from SMB into the mid-market and repositioning the company to focus on manufacturers and distributors, including launching the “Make It. Move It. Sell It.” podcast. I’m most proud of the aggressive “kill CRM” brand campaign, which drove millions in pipeline creation. In May 2024, Spiro was acquired by Cordance.

Austin, Texas, Us

I spent 11 years helping SailPoint grow from an early venture startup to a high-growth, global market leader. During that time, we defined a new market category (identity governance), successfully out-marketed industry giants, acquired three small companies, were acquired ourselves and ultimately IPOed on the New York Stock Exchange at a $1.2B market valuation.

Vancouver, Washington, Us

Rebranded ZoomInfo as a "business information search engine" and drove an aggressive program that delivered broad awareness and increased web traffic by 150%. Owned the communications strategy for launching and spinning off Bizo in 2008 (acquired by LinkedIn in 2014).

Created and executed aggressive communications programs, working directly with c-level executives to provide strategic counsel on PR/AR programs, corporate messaging, and major product launches. Launched several companies out of stealth mode, managed programs for public companies, and drove communications around multiple client acquisitions.