Kari Hopperstead Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, California, United States

I edit and produce SEO content related to design and make solutions for the AECO, D&M, and M&E industries. I edit and produce articles for Design & Make with Autodesk, an online magazine about the future of making things.

San Francisco, California, United States

I directed resource content development for a new nutrition-focused behavior change mobile app, establishing style standards and strategy for in-app educational content. I partnered with nutrition and behavior change subject-matter experts to design the in-app curriculum and develop program components.

San Francisco, California, United States

I managed a team of update editors, copy editors, and medical integrity staff dispersed across the US and UK. I developed and oversaw the content strategy for content maintenance and optimization across 70,000 articles spanning 4 domains. I led the Brand and Content Integrity team, directing process improvement and tool development to support a 700% increase in product and partnership vetting for commerce and affiliate content.

San Francisco, California, United States

I led the globalization of the copy edit team across 4 brands, growing the team from 13 to 30 copy editors to support a 300% increase in content production. I expanded the global updates editorial team from 4 to 15 editors, guiding the team to achieve demanding targets and an average 12% increase in traffic post-update. I standardized the medical surveillance, content maintenance, and content optimization processes across 4 brands, including integration following 2 domain acquisitions. I headed up the content strategy and editorial process development for a new consumer drug information content type based on SEO and user research.

San Francisco, California, United States

I led the editorial updates team in SEO-based content revisions for algorithm recovery, resulting in an average 10- 20% traffic lift post-updates. I worked with the medical team to establish medical surveillance processes for identifying content update needs. I refined processes for evaluating and responding to 1000 pieces of daily user feedback.

San Francisco, California, United States

I built feedback evaluation tools to aid in the categorization and analysis of 1000 pieces of daily user feedback. I established processes for identifying and addressing content errors based on user feedback.

San Francisco, California, United States

I managed editorial schedules and editorial development for college-level science textbooks and digital media. I guided authors to create clear, engaging, scientifically accurate text, illustrations, videos, and ancillary materials. I created plans for textbook pedagogy and art, overseeing their implementation duringdesign and production. I conducted competitive analyses, synthesized peer reviews, and drafted text development plans.

San Francisco, California, United States

I established editorial and production schedules and managed the authorial and editorial workflow for college-level science textbooks. I coached authors to ensure timely creation of high-quality content. I developed illustration styles and art programs for health and nutrition textbooks. I hired and managed freelance contributors, providing editorial guidance on content, organization, and style.

San Francisco Bay Area

I developed college math textbook revisions, focusing on content, pedagogy, and the integration of text, media, and ancillary material.

San Francisco Bay Area

I oversaw all aspects of author management, manuscript preparation, budgeting, and scheduling for 25 ancillary projects per year. I provided editorial guidance and writing assistance on content revisions and new features for college science textbooks.

San Francisco Bay Area

I administered all aspects of textbook manuscript review projects. I prepared art and text manuscripts for production.

San Francisco, California, United States