Kari Kylo Email & Phone Number

Vancouver, British Columbia, Canada

SOMA Public Relations is a marketing communications agency that has been providing businesses and non-profit organizations with strategic communications advice, stakeholder consultation, internal & external communications, and media relations services for over 18 years. We partner with brands that are both emerging and established and that have a focus on health & wellness, environment & sustainability, and technology for good. Clients include BC Used Oil Management Association, Tire… Show more SOMA Public Relations is a marketing communications agency that has been providing businesses and non-profit organizations with strategic communications advice, stakeholder consultation, internal & external communications, and media relations services for over 18 years. We partner with brands that are both emerging and established and that have a focus on health & wellness, environment & sustainability, and technology for good. Clients include BC Used Oil Management Association, Tire Stewardship BC, BC Hydro, Ocean Legacy Foundation, Regional Recycling, HeadCheck Health, Pacey MedTech, Aegis Medical Innovations, BC Children’s Hospital Foundation, VGH & UBC Hospital Foundation, Burn Fund, St. Boniface Hospital Foundation. somapublicrelations.com Show less

Managed all marketing related activities in a fast-paced, rapidly growing corporate organization. From 2000 - 2007, I helped to grow the company by over 45 per cent using strategic, integrated marketing campaigns aimed at the niche luxury-market demographic. In addition, I initiated, successfully launched and was the managing editor for a high-end magazine, which effectively branded Brian Jessel BMW. I also created specific promotions, programs and events which directly targeted Brian Jessel… Show more Managed all marketing related activities in a fast-paced, rapidly growing corporate organization. From 2000 - 2007, I helped to grow the company by over 45 per cent using strategic, integrated marketing campaigns aimed at the niche luxury-market demographic. In addition, I initiated, successfully launched and was the managing editor for a high-end magazine, which effectively branded Brian Jessel BMW. I also created specific promotions, programs and events which directly targeted Brian Jessel BMW customers, resulting in immediate sales.Main responsibilities: • Handled all market research, analysis, budgeting and long and short-term planning• Implemented all integrated TV/print/radio/outdoor/direct mail/digital advertising campaigns• Directed all public relations activities• Acquired partners and sponsorships for customer appreciation promotions• Organized all on and off-site events (Breakfast Speaker Series, Launch events, Fashion Shows, Golf Tournaments) Show less

Hired on contract to manage the Empty Stocking Fund. Implemented print advertising and public relations activities.

Key clients included McDonalds, Canada Place Corporation, Seattle Mariners, Vancouver Grizzlies, David Rutledge and Save-on-Foods. Developed promotional campaigns that helped to increase overall sales, produced marketing plans, created strategic alliances, and handled various public relations campaigns.

Created, coordinated and implemented select promotional events leading up to the Molson Indy Vancouver. Handled all event logistics, public relations, marketing and budgets for specific promotions targeting a niche market segment.

Marketing Communications, Marketing

Honours

Arts, Psychology