Kari Anderson Email & Phone Number

Greater Seattle Area

Greater Seattle Area

Redmond

OEM Division, IoT Device Experience Sales and Marketing Team• Marketing Lead for the Americas region, created marketing strategies, developed and implemented marketing plans and managed multi-million dollar budget that resulted in increased demand for Windows Embedded industry devices in the channel• Led and managed all go-to-market initiatives and priorities with Windows Embedded OEMs and Distributors • Partnered with strategic Americas Distributors and OEM’s on co-marketing plans that optimized marketing co-op funds and increased demand for industry devices• Drove integrated marketing campaigns aligned to key business and marketing priorities to recruit and enable new OEM’s • Developed the worldwide retail marketing plan for growing Windows Embedded share in the retail industry device market• Effectively collaborated with Americas sales leadership team and landed sales acceleration initiatives in the channel

Redmond, Wa

Windows Channel Marketing, US Retail Sales and Marketing• Responsible for successful launch of Windows 8 Devices and Software at Best Buy and Office Max in the US • Manage multi-million dollar marketing budget at Best Buy, ensuring plans are executed on budget while optimizing ROI• Landed all digital marketing, visual merchandise, RSP training and 3rd party labor resources to create consumer demand and drive sales of Windows 8 PC’s at Best Buy in the US• Delivered account level marketing and promotional plans in order to drive increased market share and platform revenues of Windows products • Developed and implemented retailer specific promotions and marketing plans across key marketing levers for the Windows 8 launch• Created and landed Windows Software category plans for the US Retail Channel designed to increase Windows share and revenue

Redmond

Marketing Manager, Sr Partner Marketing Manager 2001–2010 Partner Marketing, Worldwide Partner Group (WPG), SMS&P• Developed the Through Partner Marketing strategy, plan and demand generation content for the Server & Tools Business Group for FY’06 & FY ‘07field and partner awareness, adoption and execution • Promoted the Customer Campaigns for increased field and partner awareness, adoption and execution • Collected and analyzed feedback; measuring results to incorporate into the following year’s Customer Campaign plans• Provided proactive leadership and collaboration with the Windows Server Solutions Group (WSSG) and Campaign v-teams (SB & MM) to drive Microsoft Customer Campaign partner execution and measurement • Responsible for partner leadership and v-team participation in all of the FY ’04 and FY ’05 Small Business GTM’s • Received US Launch Team Award for SBS 2003 Launch from Senior Executive • Partnered with Server team to complete the Infrastructure Assessment Framework • Led Offers Strategy and Framework development to drive thought leadership and process for Business Group, Segment, Subsidiary and Partner teams’ efforts with the purpose of increasing the velocity of partner sales engagements• Contributed to team research project to gain insight into System Integrator (SI) partners’ marketing approaches by technology solution area

Redmond

• Created marketing strategies, programs and deliverables for the Outbound Solution Partner segment for the Channel Marketing team• Collaborated with Product Teams to align Channel activities with Microsoft priorities• Created marketing programs and promotions for the Microsoft retail channel segment• Pioneered partner marketing strategies for a newly formed Direct Marketing Reseller segment