Kari Collins Email & Phone Number

United States

Research industry trends, competitor offerings, and customer preferences to identify industry-specific product offering opportunities.Leading the development of a new to-market botanical skin care brand for women's cyclical skinCoordinating and creating the brand vision, planning education, overseeing formulation & product development, and driving brand engagement, including growing the brand's social presence and expanding the community through email engagement Conducts consumer training presentations, guest speaking on relevant podcasts or live events for brand exposure

Led downstream and private brand marketing campaigns for the company and hair restoration practices with strategic planning to grow revenue through procedures and disposable sales. Lead the implementation of digital marketing initiatives, email marketing, service positioning, training and POS visuals. Generated revenue growth of 11% in 2020 and 22% in 2021.

Greater Chicago Area

Market Analysis and research of industry trends, competitor offerings, and customer preferences to identify new sales opportunities. Developed consultative growth plans and business strategies for 20-25 key account medical spas of private marketing campaigns, profitability planning, digital marketing plans and implementation, annual marketing calendars, and office branding and sales training. Consistently uncovered up-sales opportunities in existing accounts, collaborated with sales to achieve 4-6 devices annually and exceeded quota with an average of 15 new skincare accounts per 6 months.

Austin Tx

Spearheaded the brand development and launch of a functional mushroom gummy and supplement company, including strategic planning, crafting brand messaging, overseeing website development and copy, managing social media pages, optimizing product positioning, executing social and digital ads and order fulfillment.

Chicago Il

Built a high-performing education team through active listening, product training and collaborative management. Coordinate and book in-store and in-salon training and support dates, and activate strategic education and event initiatives per company initiatives and new launchesKey player in new business expansion in two key territories, expanded department revenue by 15% with key account and community education. Collaborated with the sales team on all new product launches facilitating sell-in and sell-through with marketing promotional materials, classes, and events.Negotiated partnerships with salon venues for events and classes by creating mutually beneficial arrangements resulting in expanding brand sales.Developed P&L budgets for events and classes forecasting and comparing against actual costs and revenues. Produced annual business reviews with consolidated data points.

Grand Haven, Mi

Built a new thriving salon clientele, fostering a financially stable, lucrative, and fulfilling career even in the financial crash. Resulted in a six figure annual business in 36 months.Implemented marketing strategies for customer acquisition consistently within the region to forge a loyal clientele base resulting in brand development and service sales.Regularly analyzed performance data, revenues, expenses, and customer satisfaction making necessary adjustments. Managed a scheduling system and client data to organize business practices resulting in time management efficiency.

West Michigan

• Facilitated classes and led distributor stage presentations• Brought brand awareness by partnering with distributors for ‘brand focus' retail sales days in local stores

Bachelor Of Business Administration (Bba), International Business/Marketing/Spanish

Activities and Societies: Toastmasters InternationalMajored in International Business and Marketing with a minor in Spanish. Overseas.

American Board Of Hypnotherapy And Nlp, Nuerolinguistic Programing

Neuro-linguistic programming is a pseudoscientific approach to communication, personal development and psychotherapy.

Board Certified Holistic Health Practitioner, Health And Wellness, General

Becoming versed in: Herbology, Nutrition, and Aromatherapy

Spanish Language And Literature, A

Activities and Societies: Culture ImmersionThis was a required course during my studies at GVSU designed to enhance foreign language.

Associates, General Studies

Completed Gen Ed

Cosmetology License