Kari (Lunde) Kramer Email & Phone Number

Leading member engagement strategies, open enrollment communication and personalization campaigns that guide consumers on their healthcare journey.

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

• Develop communication and marketing strategies to showcase organizational impact, increase visibility, and cultivate relationships with constituents
• Create toolkits and processes for improving internal collaboration and external engagement
• Provide recommendations for transforming leadership and institutional narratives into compelling messaging and storytelling
• Offer quick turnaround proofreading and comprehensive editing servicesCLIENT EXAMPLES
• Advised an international leadership training organization on their communication and outreach to nearly 600 program graduates in over 40 countries, improving external messaging and collaboration with corporate partners
• Shared recommendations to strengthen institutional and donor language in cases for support prepared by higher education development staff

Greater Minneapolis-St. Paul Area

• Led integrated marketing campaigns to raise funds and awareness for life-saving blood stem cell transplants, diverse recruitment to the national donor registry, patient financial support, and transplant research
• Developed master pitch deck and custom proposals for corporate and cause marketing partnerships focused on health equity, patient support and critical research efforts
• Launched new programs for youth organizations to participate in peer-to-peer fundraising and donor recruitment
• Partnered with patient families to share their stories with care and authenticity on owned and paid media channels
• Exceeded peer-to-peer fundraising campaign goals, despite challenges of global pandemic
• Raised funds and brand awareness through paid media campaigns, increasing year-over-year organic traffic to website

Greater Seattle Area

• Led annual and seasonal marketing campaigns to engage Medicare-eligible patients and increase enrollment in managed care plans
• Improved year-over-year attendance in Medicare sales and educational events with targeted email marketing and onsite plan enrollment
• Increased organic traffic to website with consistent blog content, refreshed pages, and SEO efforts
• Managed annual direct mail campaign to over 100,000 patients

Greater Seattle Area

• Supported the Senior Vice President, Executive Director, and leadership team in carrying out Physicians Care Network (PCN), Physician Care Alliance (PCA), and The Polyclinic’s strategic goals and objectives
• Assisted in researching, planning, and implementing PCN/PCA expansion and tactical changes
• Organized governance committee meetings and developed reports, presentations, and correspondence

Washington D.C. Metro Area

• Executed strategic communication projects for national public policy research organization with an annual budget of $85 million
• Orchestrated design and development of institutional brand collateral, annual report, and custom marketing materials for 11 policy centers
• Launched new processes for cross-functional teams to develop research products and events funded by multi-year, multi-million-dollar strategic partnership
• Served as ghostwriter for CEO and Vice President of Development, translating policy and research updates into compelling communications for major individual and institutional donors
• Redesigned donor email newsletter, driving open and click rates to industry standards and above
• Facilitated proactive approach for board giving campaign with executive leadership and board chair, resulting in 100% trustee participation annually

Washington D.C. Metro Area

• Liaised with development and communications leaders, regional relationship managers, and corporate partners to accomplish shared priorities in disaster relief, emergency preparedness, and health education
• Developed custom proposals for cause marketing partnerships valued up to $1,000,000
• Choreographed full cycle of corporate partnerships for annual holiday campaign, including prospect lists, sales materials, benefits management, and campaign results
• Revamped cause marketing sales sheets and accompanying training materials
• Evaluated partnership inquiries, requiring cross-department coordination and communications

St. Paul, MN

• Managed marketing communications projects for a leading national provider of insurance, investments, and retirement plans for individuals and businesses
• Developed strategic plans, timelines, and budgets and directed staff time for projects and publications
• Wrote and edited content for print, email, direct mail, and web campaigns, in coordination with internal business units and compliance teams
• Oversaw production of quarterly print newsletter circulated to 67,000 customers
• Modernized customer email newsletter template and organized internal quarterly meetings to share best practices and maximize enterprise email marketing vendor relationship
• Awarded Insurance & Financial Communicators Association’s Award of Excellence for 2008 white paper, “The New Face of the American Workforce: Adapting Benefits to Meet Multi-Generational Needs”

Greater Minneapolis-St. Paul Area

• Rebuilt intranet website detailing enterprise approach to systems development life cycle methodology
• Conducted user interviews and focus groups to evaluate website design and function
• Launched website with series of presentations at company headquarters sites and facilitated discussions with key stakeholders