Karilynn Williamson Email & Phone Number

Cincinnati, Ohio, United States

Serves as Content Marketing Manager for a pest control products brand specializing in 25(b) compliant plant-based pest control products. Oversees all brand messaging and content across multiple channels to maintain brand transparency and compliance with EPA regulations. Collaborates with internal and external stakeholders to manage content production projects from conceptualization to final deliverables and fulfillment. Manages outsourced projects and digital marketing asset maintenance with multiple third party digital marketing agencies. Developed and implemented alternative strategies to bring projects to completion within amended budget restrictions.Supervise external stakeholders through the strategy and creation of customer acquisition and retention marketing content across digital channels including email, paid media, organic social media, and direct-to-consumer website.Support retail sales team through the creation and maintenance of both B2B and B2C print and digital marketing materials.Successfully facilitated a complete rebrand of the Grandpa Gus brand identity, including logo, spokesperson, packaging, and website, with the support of multiple design, digital, and content agencies.

Fort Wright, Kentucky, United States

Whether you're looking to buy or sell in OH or KY, I am dedicated to conducting a smooth and efficient transaction. I am diligent in guiding my clients through transactions with in my attention to detail, communicate efficiently and effectively, and ability to ease concerns. With a background in marketing, I use an effective campaign strategy to sell your home and utilize a variety of softwares to locate your new one!

- Create and manage social media content and content calendar for non-profit mentorship organization.- Report directly to the Board of Directors via email, phone, and virtual meetings. Participate in and lead marketing portion of biweekly update calls.- Oversee projects outsourced to Webster University marketing classes through educating contacts on the Mentors4College platform- Maintain the Mentors4College brand identity for consistency across social media, website, print materials, and content created by external partners.- Conduct research on topics relevant to the college application and mentoring process, as well as additional topical research as needed. - Provide feedback, marketing expertise, and customer relationship strategy as it applies to the Mentors4College processes

Cincinnati, Ohio, United States

Served as Marketing Manager for owner of multiple local franchises; working in digital and print, as well as with in person representatives. Oversaw marketing campaigns and efforts for multiple local franchises and companies including creation, implementation, and tracking of campaign strategy. Managed multiple social media profiles, social calendars and social advertising campaigns, including content generation and creation.

Norwalk, Connecticut

Served as Assistant Digital Marketing Manager working with Digital Team to maintain digital marketing touch points for one of three house brands. Maintained website data feed within proprietary CMS, Google, and Facebook. Developed and managed multiple, multi-product landing pages on brand website. Collaborated with creative team to design new images for specific pages on website. Strategized creative direction and ad spend on multiple Facebook advertising campaigns by utilizing insights from historical data.

Provided leadership as Marketing Associate managing inventory across multiple product lines, including quote requests, order recommendations, creating and submitting purchase orders, quality assurance of pre-production samples, and archiving of product samples for historical reference. Developed direct mail marketing packages in collaboration with Art Department or third-party designers. Oversaw product photography, color correction of photography & marketing materials aligned with product guidelines.

Served as Project Manager establishing vendor relationships, including initial sample and quote requests through to delivery of projects. Created and submitted requests for quote and followed-up as needed to receive quotes on time and within budget. Interacted cross-functionally with clients daily via email and telephone. Constructed proposals requests by current and potential clients. Produced various content to update brand websites via multiple proprietary content management systems (CMS).

-Develop, execute, track, report, and analyze jobs for a full service advertising and marketing firm, including integrated marketing campaigns, retail promotions, consumer sweepstakes, consumer POS, website development, logo development, media campaigns, creative services, and ad specialty items-Monitor website and microsite traffic statistics using Google Analytics and Urchin-Develop social media plan with staggered launches of Facebook and Twitter profiles with continuing administration of interactions with client's social media community-Monitor brand consistency across new and print media

-Promotion/program follow up-Microsite traffic tracking-Data entry-Office management of headquarters

Remote

-Tracked stories across web to garner information for articles-Researched background information on articles to provide further depth-Clipped stories from blogs and news sources to point users towards news articles-Crafted resource articles to provide users with helpful information for everyday life

London, United Kingdom

-Repaired clothing received in poor condition-Managed shipments of products to retailers-Drafted emails and notices sent to potential retailers and publications

New Canaan, Ct

-Constructed costumes-Shopped for costume elements and altered to fit actors-Maintained costumes throughout the season, including washing and reparations-Assisted actors with dressing and quick-changes-Maintained both human and synthetic hair wigs

Greenwich, Ct

-Conducted inventory of and organized garments-Consulted with customers to fulfill their needs-Offered consultation to owner in purchasing of merchandise

Rowayton, Ct

-Performed basic sewing on garments-Assisted actors in dressing and with garment problems